search

An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design

An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design

Founded in the 1950s, Binova is among the top 20 European Kitchen brands based out of Italy. Since this is the first-ever flagship showroom in India, the client was insistent that it be one of the best.

Visit: I.E Design

The entire design process revolved around highlighting the carefully crafted kitchens and making them stand out in the space. The main purpose of the design­­ was to build its interiors around the products to make them the showstoppers.

The concept revolved around giving an Italian feel to the space to honor the heritage of the brand. This ultra-modern, clean-lined, and minimalistic underground showroom provides a unique experience. The right usage of primary elements such as concrete, wood, stone, and brick transformed this space into a welcoming yet high-end retail project.

The showroom is located in the first basement level of a furniture showroom called Elevate X, Hyderabad. Converting a basement cum parking space into a luxury showroom wasn’t the most ideal situation; it came with its own set of challenges. Height of the products being standard, the ceiling and flooring were carefully dealt with without raising an inch. We had to minimize the flooring and false ceiling levels. The specially treated concrete flooring was used to achieve a flawless texture without even raising an inch.

Earthy and natural elements like wood, stone, concrete, and brick were used to create an underground showroom experience with a hint of Italy. Every bay was designed using different materials and textures. We strongly believe that the experience begins at the doorstep and the transition from the foyer to the main areas sets the right ambience. The use of an antique mirror for the entrance creates a beautiful rustic effect and gives a sense of belonging.

Lighting played the most important role in the design process. Since it was a product-focused project, the lighting was minimal and used only to focus on the product and pockets of interior spaces. Indirect lighting was used for a cozy set up. The highlight of the space was the use of a huge rock to enhance the feel of a chic underground Italian store and make it look intriguing.

All in all, the sophisticated design truly captures the essence of the brand and helps achieve the perfect ambience for every customer walking in.

FACT FILE:

Design Firm: I.E- Design

Name of the project: Binova Kitchen Showroom

Typology: Luxury Retail Showroom

Showroom: Elevate India

Principal Designer: Shreya Anand

Date of completion: February 2020

Location: Hyderabad

Photographs: Ricken Desai

DESIGN FIRM:

i.e design is an interior design firm that harnesses a multidisciplinary approach to carrying captivating interior environments. Through dedicated research, a deep understanding of context and cultural perspective i.e creates unique environments that hinge on practicality and function while incorporating beautiful aesthetics.

Instagram: https://www.instagram.com/iedesignorg/?hl=en

Facebook: https://www.facebook.com/iedesignorg/

Oku: A Tale of Memory and Craft in Luxury Home Designs | The Furr Studio

Set within a quiet enclave of Bangalore, this 4,300-square-foot residence transcends conventional definitions of luxury home designs. Oku is an exploration of memory, material, and meaning. It is an architectural manifestation of cultural continuity. Here, design serves as a vessel for lived histories, tactile traditions, and the silent poetry of craftsmanship. The home is not […]

Read More

The Poetry Of Materials: A 4 Bedroom Design Story | ZZARNA SSTUDIO

From the very first glimpse, this home makes a quiet yet assertive statement — a story of considered elegance woven through the interplay of textures, geometry, and an emotive material palette. It isn’t just a residence, but a journey of values, and a deliberate pause from the chaos of urbanity. A poetic 4 bedroom design […]

Read More

Aashiyana Balances Interior Luxury Design With Crafted Details | J Architects

Referred by his cousin, who initially approached us for a large residential bungalow, Dilip Jain sought our expertise for his newly purchased 4 BHK luxury apartment in Akota. While the builder had completed the civil work for the kitchen and bathrooms, the client was unsatisfied with the final results. We took the initiative to transform […]

Read More

Elegant Home Decor Meets Timeless Luxury In These Interiors | Sumit Bagade Architects

This thoughtfully curated home strikes a delicate balance between artistic expression and understated luxury, along with elegant home decor. Designed as a harmonious blend of classic elements and modern aesthetics, the space brings warmth, sophistication, and bold personality into every corner. Elegant Home Decor Meets Timeless Luxury In These Interiors | Sumit Bagade Architects Arch […]

Read More

This Home’s Way Of Living Is Inspired By Wabi Sabi Interior Design | Ego Designs

The Wabi Sabi Interior design of this residence was done in 71 days, including designing & execution. Contrary to our standard practice of a step-by-step design process, the process here was pretty fluid & more based on intuitions, visualizations, sketches & discussions. Only sketches were made, which proceeded to working drawings; no 3D visualization was […]

Read More

A Home Of Minimal Interiors And Subtle Luxury | Aura Design Haus

AMOGH 18 reflects AURA DESIGN HAUS’s core design ethos: to create spaces that are as timeless as they are contemporary. The project is a testament to the belief that minimal interiors, when thoughtfully executed, can be both warm and expressive. It’s a residence where sophistication meets simplicity, and where every detail is an invitation to […]

Read More

20 Balcony Decor Ideas To Make Your Space Interesting

Balcony decor ideas are a trend nowadays, as people have increasingly started living in apartments. These tiny spaces of the house have a larger importance in the day-to-day life of a person who lives on the upper floors of the apartments. Thus, balcony decor ideas must be very subjective to the people living in the […]

Read More

Modern Staircase Design for Home: 25 Transformative Ideas

Staircase design for home plays a key role in shaping both function and style in interior architecture. Designers consistently push boundaries to create a staircase design for home that reflects personality, optimises space, and enhances aesthetics. From minimal floating stairs to ornate traditional options, each staircase design for home contributes a unique character. In this […]

Read More

A Soulful Indian Apartment Infused with Heritage | Aura Design Atelier

In the heart of a lush Ahmedabad neighborhood, a bare-shell duplex flat is transformed into a soulful sanctuary by Aura Design Atelier. Titled The Layered Narrative, this 2500 sq ft Indian apartment balances warmth, restraint, and personality, interweaving the lives of its residents through materials, light, and spatial flow. From the onset, the home reflects […]

Read More

This Wellbeing Centre Blends Seamlessly with the Dense Canopy and Natural Surroundings | Urban Circle

The clients’ requirement was to create a wellbeing centre at Oleander Farms, Karjat, Maharashtra, that would be a tranquil sanctuary for their visitors. Walking through a dense canopy of trees, hearing the soft chirping of birds, we slowly embarked on an expanse of a 2-acre of land that was both open yet heavily tree-laden. This […]

Read More
  • 'House Of Tropics' A Classic Design Inspired By Nature | Urban Zen

    How to Circulate Air in a Room