An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design
Founded in the 1950s, Binova is among the top 20 European Kitchen brands based out of Italy. Since this is the first-ever flagship showroom in India, the client was insistent that it be one of the best.
Visit: I.E Design
The entire design process revolved around highlighting the carefully crafted kitchens and making them stand out in the space. The main purpose of the design was to build its interiors around the products to make them the showstoppers.
The concept revolved around giving an Italian feel to the space to honor the heritage of the brand. This ultra-modern, clean-lined, and minimalistic underground showroom provides a unique experience. The right usage of primary elements such as concrete, wood, stone, and brick transformed this space into a welcoming yet high-end retail project.
The showroom is located in the first basement level of a furniture showroom called Elevate X, Hyderabad. Converting a basement cum parking space into a luxury showroom wasn’t the most ideal situation; it came with its own set of challenges. Height of the products being standard, the ceiling and flooring were carefully dealt with without raising an inch. We had to minimize the flooring and false ceiling levels. The specially treated concrete flooring was used to achieve a flawless texture without even raising an inch.
Earthy and natural elements like wood, stone, concrete, and brick were used to create an underground showroom experience with a hint of Italy. Every bay was designed using different materials and textures. We strongly believe that the experience begins at the doorstep and the transition from the foyer to the main areas sets the right ambience. The use of an antique mirror for the entrance creates a beautiful rustic effect and gives a sense of belonging.
Lighting played the most important role in the design process. Since it was a product-focused project, the lighting was minimal and used only to focus on the product and pockets of interior spaces. Indirect lighting was used for a cozy set up. The highlight of the space was the use of a huge rock to enhance the feel of a chic underground Italian store and make it look intriguing.
All in all, the sophisticated design truly captures the essence of the brand and helps achieve the perfect ambience for every customer walking in.
FACT FILE:
Design Firm: I.E- Design
Name of the project: Binova Kitchen Showroom
Typology: Luxury Retail Showroom
Showroom: Elevate India
Principal Designer: Shreya Anand
Date of completion: February 2020
Location: Hyderabad
Photographs: Ricken Desai
DESIGN FIRM:
i.e design is an interior design firm that harnesses a multidisciplinary approach to carrying captivating interior environments. Through dedicated research, a deep understanding of context and cultural perspective i.e creates unique environments that hinge on practicality and function while incorporating beautiful aesthetics.
Instagram: https://www.instagram.com/iedesignorg/?hl=en
Facebook: https://www.facebook.com/iedesignorg/
Nestled within the vibrant pulse of a bustling city, this apartment unveils its narrative of ‘serenity amid chaos.’ Recently renovated, this residence exudes elegance and luxury, blending interior classic design elements with modern sophistication. Symmetry reigns supreme, evident in every meticulously crafted detail, from the walls to the furniture layout. Throughout the space, a palette […]
Nestled in a serene residential neighborhood, this modern minimalist bungalow is a testament to the power of thoughtful interior design for bungalow living, where simplicity, natural materials, and functionality converge to create a refined yet inviting living space. The architectural vision was to craft a home that embodies clean lines, warm textures, and a seamless […]
In the city of Bangalore, we were presented with a modest, modern 40-year-old concrete structure nestled under the shade of a large rain tree. In typical urban plot typology, the building was fenced on both sides by adjacent buildings, leaving only the street in front and the sky above, free to grow into — a […]
When designing a small space kitchen planners use smart solutions that help to save space and create a practical clutter-free kitchen environment for space and cooking things. A small space kitchen design can be very functional and beautiful if every inch is used and the right materials are selected. Having a small kitchen can be […]
Our design philosophy is rooted in the belief that the essence of traditional Indian interiors can coexist harmoniously with contemporary design principles. By fusing the timeless charm of India’s cultural heritage with sleek modernity, we aim to craft spaces that evoke a sense of warmth, elegance, and soulfulness. The fusion of these contrasting elements results […]
In an era where content creation is at its peak, spaces that cater to photography and videography have become essential for artists, brands, and storytellers alike. The Alum Studios stand as a testament to the seamless fusion of form and function, embodying a minimalist interior design style that is both visually captivating and pragmatically flexible. […]
The project evolved with the aim to create more than just a home, to create a sensory experience. This residence, hence, isn’t just a place to live; it’s a space that allows you to feel its essence, offering a quiet dialogue between human touch and the surrounding environment, embracing wood home interior design. This Wood […]
One Sanctuary is a uniquely designed apartment created as a private entertainment space for the client. Though the client is married, the space is designed with the aesthetic of a bachelor pad, featuring a sophisticated grey interior design intended for relaxation and hosting guests. The apartment features a one-bedroom layout with an attached washroom, a […]
The client was very keen on using subtle colours with lots of sunlight. This gave birth to a transitional-style interior design with an open-plan layout where the kitchen, dining, living, and entertainment rooms make one huge single space with private sleeping areas surrounding this. The heart of the house is a dining/breakfast counter that has […]
Looking to transform your dining space? A modern crockery unit design can be the key element for the upgrade! In addition to its usefulness, an ideal crockery unit design provides a less cluttered space, adds ease of access, and serves as a feature of your home. Recent innovations in design also allow you to adapt […]