search
  • An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design

    An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design

    Founded in the 1950s, Binova is among the top 20 European Kitchen brands based out of Italy. Since this is the first-ever flagship showroom in India, the client was insistent that it be one of the best.

    Visit: I.E Design

    The entire design process revolved around highlighting the carefully crafted kitchens and making them stand out in the space. The main purpose of the design­­ was to build its interiors around the products to make them the showstoppers.

    The concept revolved around giving an Italian feel to the space to honor the heritage of the brand. This ultra-modern, clean-lined, and minimalistic underground showroom provides a unique experience. The right usage of primary elements such as concrete, wood, stone, and brick transformed this space into a welcoming yet high-end retail project.

    The showroom is located in the first basement level of a furniture showroom called Elevate X, Hyderabad. Converting a basement cum parking space into a luxury showroom wasn’t the most ideal situation; it came with its own set of challenges. Height of the products being standard, the ceiling and flooring were carefully dealt with without raising an inch. We had to minimize the flooring and false ceiling levels. The specially treated concrete flooring was used to achieve a flawless texture without even raising an inch.

    Earthy and natural elements like wood, stone, concrete, and brick were used to create an underground showroom experience with a hint of Italy. Every bay was designed using different materials and textures. We strongly believe that the experience begins at the doorstep and the transition from the foyer to the main areas sets the right ambience. The use of an antique mirror for the entrance creates a beautiful rustic effect and gives a sense of belonging.

    Lighting played the most important role in the design process. Since it was a product-focused project, the lighting was minimal and used only to focus on the product and pockets of interior spaces. Indirect lighting was used for a cozy set up. The highlight of the space was the use of a huge rock to enhance the feel of a chic underground Italian store and make it look intriguing.

    All in all, the sophisticated design truly captures the essence of the brand and helps achieve the perfect ambience for every customer walking in.

    FACT FILE:

    Design Firm: I.E- Design

    Name of the project: Binova Kitchen Showroom

    Typology: Luxury Retail Showroom

    Showroom: Elevate India

    Principal Designer: Shreya Anand

    Date of completion: February 2020

    Location: Hyderabad

    Photographs: Ricken Desai

    DESIGN FIRM:

    i.e design is an interior design firm that harnesses a multidisciplinary approach to carrying captivating interior environments. Through dedicated research, a deep understanding of context and cultural perspective i.e creates unique environments that hinge on practicality and function while incorporating beautiful aesthetics.

    Instagram: https://www.instagram.com/iedesignorg/?hl=en

    Facebook: https://www.facebook.com/iedesignorg/

    This Zen Home Reflects The Perfect Balance of Memory And Functionality | STOA

    This Zen Home Reflects The Perfect Balance of Memory And Functionality. The residence was designed keeping in mind the unique personality of our client who believes in simple living and high thinking, and wanted an understated and uncluttered space.  The overall design language was based in ‘mindful elegance’ with minimal yet functional elements that strive […]

    Read More

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home | The Concept Lab

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home. “Tranquil Oak” is more than a home—it’s a reflection of our belief that a residence should be a serene, personal sanctuary. Thoughtfully designed with natural oak and fluid, sculptural forms, the space balances modern sophistication with the grounding calm of nature. A Monochrome […]

    Read More

    This Boho House Is A Confluence Of Rich Textures And Earthiness | Altitude Designs

    The client’s desire for a cosy and warm living space led us to explore the boho house theme, which is known for its relaxed, lived-in vibe, rich textures, and an earthy colour palette. To achieve this, we introduced several design elements that promote a soothing, harmonious atmosphere while infusing the space with character and personality. […]

    Read More

    This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio

    They were looking to create a canvas that would resonate with the design aspirations of the young son who leans towards a modern and New York style aesthetic, while the parents’ preferences are more refined and polished. This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio Living Room The living room […]

    Read More

    Neutral Colors Become The Backdrop To Highlight Timeless Neo-Classical Elements In This Residence | HS Desiigns

    What was once a conventional four-BHK has been gracefully reimagined into a generous three-BHK residence — one that prioritises spatial poetry over excess, character over conformity. This is not merely a redesign; it is a narrative of transformation, where timeless neo-classical elements and neutral colors quietly converse with the ease and openness of contemporary sensibilities. […]

    Read More

    This Heritage Home Gently Unfolds To Showcase A Story Of Materials & Memories | Envisage

    Editors’ Note – There is a quiet elegance in designs that respect heritage while allowing it to unfold like a story across every space. Advaita, designed by the team at Envisage, embodies this philosophy with a home that marries charming minimalism with the richness of Indian tradition. It is a Heritage Home that carries the […]

    Read More

    A Practical Design Blended With Modern Elegance Create This Balanced Home | PiNiK_The Architect’s Design Studio

    This 3BHK Residential Interior project, with a carpet area of 1400 sq. ft., features a meticulously reimagined layout. It enhances both aesthetics and practicality. A harmonious blend of functionality and design is seen in this residential interior project by PiNiK Design Studio. It exemplifies a seamless blend of modern elegance and practical design, creating a […]

    Read More

    Pastel Colors Add A Grounded Calmness In This Mumbai Home | TS Design Works

    The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]

    Read More

    Soothing Colors And Warm Interiors Stand Out In This Creative Home | Studio Twenty Two

    “Some spaces talk to you the moment you step into them, this space did exactly that. A vision that setup in my mind and I couldn’t shake it off. This, 1800 sq. ft. space is an airy apartment flat located in Baner, Pune. The space feels uplifting as natural light floods it throughout the day. […]

    Read More

    20 Designs For Kitchen Window Over Sink In India Homes

    When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]

    Read More
  • 'House Of Tropics' A Classic Design Inspired By Nature | Urban Zen

    How to Circulate Air in a Room