Sauntering down Ahmedabad’s high street, one wouldn’t gamble on the chances of crossing paths with an otherworldly realm disguised as a jewellery boutique. With only a sliver of its demeanor peeking through the façade, the bijouterie destination lives up to its name — ‘luring’ one into its terracotta-doused embrace, gleaming with treasures. The cuboidal, jewel-box-like volume alchemically transmutes into a terracotta terrain. Its walls undulating, a sinuous island at its locus, and a mystical lunar landscape blooming in the island’s midst.
Editor’s Note: “The dramatic curves in captivating terracotta hues craft a sensory, riveting journey filled with curiosity. Breaking away from traditional jewelry store designs, Muselab curates a melange of varied creative epiphanies. Mystical ring bearers, bespoke pendant lights, and moody charcoal hues flow in harmony with the delicate brilliance of the design, curating a sensory experience.” ~Simran Khare
An Otherworldly Realm Disguised As A Jewellery Boutique | MuseLAB
While ideating for this lineage jeweler’s enterprise, we decided to do away with design dictums that have long reigned this typology.
The traditional ‘across-the-counter’ (read: stark and transactional) modus operandi was turned on its head, and how! The result: a store that concocts a sensory, riveting, and curiosity-fuelled journey.
Commanding the layout’s nucleus, the ‘discovery island’ is a melange of many creative epiphanies. Its meandering form establishes an intentional trajectory that makes one pause, converse, and peruse within each indent, studying its periphery. The experience is akin to savoring a delectable grazing table.
Amoebic mirrors line the blueprint along one edge, reflecting fragmented vignettes of the Discovery Island, and are perfect for gazing into while adorning jewelry.
These mystical ring bearers dwell within glass cloches, analogous to biodomes — a world within a world, in absolute equilibrium yet meshed seamlessly with the larger, selenic landscape.
Levitating over the island is a bespoke pendant light, a mirror image of the former’s shape, a visual yin-yang. Gauzy, stretched fabric and spotlights sensuously illuminate the adornments below, held delicately in the embrace of the legion of ring bearers.
On the menu is a sentient, lunar landscape that is majestic in its topography of gritty craters and an army of ring bearers conceptualized by Artist Shailesh Rajput’s collaboration.
Rich with caresses of rusty terracotta and moody charcoal, Luire scripts a narrative steeped in theatrics that celebrates dualism: delicate and brilliant diamonds finding a home within the fiery Martian milieu. The two worlds couldn’t be further apart, yet in the same breath, any closer.
Fact FileDesigned by: MuseLAB
Project Type: Retail Interior Design
Project Name: Fortune Farm Store
Location: Pirojpur, Ahmedabad
Year Built: 2023
Project Size: 1000 Sq.ft
Principal Designers: Jasem Pirani & Huzefa Rangwala
Photograph Courtesy: Ishi Sitwala
Design Team: Fahim Khambati & Trupti Desai
Collaborators: Shailesh Rajput Design Studio
Manufacturers: FLOS
Firm’s Instagram Link: MuseLAB
Firm’s Facebook Link: MuseLAB
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
The tartness of berries and the zest of lime. Icy, invigorating, and its texture is a fine crossover between granular and velvet. Here’s a legendary sorbet, a showroom design interior, duo packing a punch as one saunter through sunny lanes in faraway lands and, interestingly, an equally delectable palette as it washes over the canvas of […]
The exciting challenge presented to us was from a wonderful family of six, consisting of a couple, their two kids, and their parents, making it a 6 bedroom house design. The objective was to create an interior that exuded grandeur and modernity. Each room was tailored to match the preferences of its intended user, creating […]
The design brief for this apartment, spanning 1300 sq. ft. house design, aimed to create an open, inviting atmosphere with plenty of natural light. The clients, who have demanding jobs, wanted a home that offered comfort and tranquility, where they could unwind and enjoy life’s simple pleasures. The goal was to design an efficient, functional […]
The micro-condo project, nestled within the vibrant urban environment of Pune, presented a unique design challenge that required a thoughtful approach to space and aesthetics. Our task was to transform a 2BHK builder-finished apartment, which unfortunately felt devoid of warmth and personality, into a welcoming and inviting home for a young couple. The challenge for […]
In the heart of a bustling city, a 500 sq. ft. office space breaks away from traditional rectangular layouts, embracing a circular design that seamlessly integrates curves into every corner. This modern office with curved ceilings, designed by SGA+IKS, is a testament to the power of unconventional design to create inspiring and functional workspaces. The […]
Step into Andrade’s, an 850 sq ft 2BHK flat that’s a vibrant testament to Studio Homzstead’s signature bohemian eclectic style interior. This isn’t just a home; it’s a curated collection of personality, where every corner whispers a story. Andrade’s Home Is A Vibrant Showcase of Bohemian Style Interior | Studio Homzstead Living Room The journey […]
This property is located in Prestige Silver Springs, Akkarai, one of the most highly rated villa communities in Chennai. The beauty of this space lies in its proximity to the ECR beach, just a few meters away. The locality offers a serene and peaceful environment, away from the noise of city life. The property spans […]
Classic grandeur and contemporary sensibilities merge seamlessly in this picturesque luxury classic house design. Located in Alipore, one of Kolkata’s most upmarket localities, this duplex was a renovation project by A Square Designs by Ajay Arya. A departure from his signature style of contemporary modern homes, this project, offering a smorgasbord of possibilities, was a […]
Madhuvan is a thoughtfully designed 4BHK apartment in Ahmedabad, Gujarat, spanning 1800 sq. ft., which represents a seamless blending of modern minimalism with cultural sensibility, creating a calm and sophisticated home for a young couple, their parents, and grandmother. This simple design interior project is a narrative of balance—between muted simplicity and vibrant accents, a […]
This residential development conveys spaciousness and lightness with its open layout, functionality, bespoke furniture, and understated elegance. From the entrance to the farthest corner of this home interior style, the number of arches seamlessly integrates into various design elements. Thus, serving as a unifying feature and subtly enriching the narrative of the home. Editor’s Note: […]