Sauntering down Ahmedabad’s high street, one wouldn’t gamble on the chances of crossing paths with an otherworldly realm disguised as a jewellery boutique. With only a sliver of its demeanor peeking through the façade, the bijouterie destination lives up to its name — ‘luring’ one into its terracotta-doused embrace, gleaming with treasures. The cuboidal, jewel-box-like volume alchemically transmutes into a terracotta terrain. Its walls undulating, a sinuous island at its locus, and a mystical lunar landscape blooming in the island’s midst.
Editor’s Note: “The dramatic curves in captivating terracotta hues craft a sensory, riveting journey filled with curiosity. Breaking away from traditional jewelry store designs, Muselab curates a melange of varied creative epiphanies. Mystical ring bearers, bespoke pendant lights, and moody charcoal hues flow in harmony with the delicate brilliance of the design, curating a sensory experience.” ~Simran Khare
An Otherworldly Realm Disguised As A Jewellery Boutique | MuseLAB
While ideating for this lineage jeweler’s enterprise, we decided to do away with design dictums that have long reigned this typology.
The traditional ‘across-the-counter’ (read: stark and transactional) modus operandi was turned on its head, and how! The result: a store that concocts a sensory, riveting, and curiosity-fuelled journey.
Commanding the layout’s nucleus, the ‘discovery island’ is a melange of many creative epiphanies. Its meandering form establishes an intentional trajectory that makes one pause, converse, and peruse within each indent, studying its periphery. The experience is akin to savoring a delectable grazing table.
Amoebic mirrors line the blueprint along one edge, reflecting fragmented vignettes of the Discovery Island, and are perfect for gazing into while adorning jewelry.
These mystical ring bearers dwell within glass cloches, analogous to biodomes — a world within a world, in absolute equilibrium yet meshed seamlessly with the larger, selenic landscape.
Levitating over the island is a bespoke pendant light, a mirror image of the former’s shape, a visual yin-yang. Gauzy, stretched fabric and spotlights sensuously illuminate the adornments below, held delicately in the embrace of the legion of ring bearers.
On the menu is a sentient, lunar landscape that is majestic in its topography of gritty craters and an army of ring bearers conceptualized by Artist Shailesh Rajput’s collaboration.
Rich with caresses of rusty terracotta and moody charcoal, Luire scripts a narrative steeped in theatrics that celebrates dualism: delicate and brilliant diamonds finding a home within the fiery Martian milieu. The two worlds couldn’t be further apart, yet in the same breath, any closer.
Fact FileDesigned by: MuseLAB
Project Type: Retail Interior Design
Project Name: Fortune Farm Store
Location: Pirojpur, Ahmedabad
Year Built: 2023
Project Size: 1000 Sq.ft
Principal Designers: Jasem Pirani & Huzefa Rangwala
Photograph Courtesy: Ishi Sitwala
Design Team: Fahim Khambati & Trupti Desai
Collaborators: Shailesh Rajput Design Studio
Manufacturers: FLOS
Firm’s Instagram Link: MuseLAB
Firm’s Facebook Link: MuseLAB
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
“The designers centered the design around creating a warm and tranquil sanctuary for a young couple, both doctors by profession—a cancer specialist and a dentist.” Their vision is a home that provides a soothing and relaxing atmosphere, offering a perfect retreat to unwind after the demands of their daily work, especially in the emotionally intense […]
Gurgaon’s architecture reflects the rapid transformation of a once-sleepy suburb into one of India’s most dynamic urban centers. Characterized by its striking skyline of glass-clad towers, corporate parks, and luxury residences, the city embodies a blend of modernism and global urban aspirations. Contemporary architecture in Gurgaon emphasizes verticality, smart technology, and sustainable design, with green-certified […]
The Modern Muse is a thoughtfully curated boutique Airbnb design set within the cultural heart of Koregaon Park, Pune, a location renowned for its leafy avenues, colonial-era architecture, and thriving café and arts scene. Designed and executed for Touching Grass Hospitality-Abhibha Stays, this project involved the sensitive transformation of a 30-year-old apartment into an experiential […]
The project, titled the monolith studio, is a 1200 sq. ft. writer’s office in Madras, envisioned as a retreat that balances functionality with atmosphere. The client, a writer by profession, wanted more than a conventional workspace. His request was for an office that would nurture stillness and focus, while carrying just enough character to inspire […]
In the midst of Mumbai’s restless hum, where the city rarely slows, stands an apartment house that feels like a deep breath. A sanctuary where quiet luxury intertwines with the timeless philosophy of wabi-sabi, it celebrates subtlety, imperfection, and the beauty of restraint. This is not a house that shouts; it is one that speaks […]
The clients, both working professionals in the IT industry, approached the design of their home with clarity and conviction. Their vision was a curated design that is elegant in a modern, sophisticated home with golden accents and a curated colour palette reflecting their style. A Curated Design And Clear Conviction Reflects The Client’s Vision In […]
In a city where every square foot comes at a premium, The Design Chapel has transformed a modest 2BHK house into a canvas of quiet sophistication and spatial ingenuity. The project exemplifies how minimal living, when executed with precision, can make a home feel not just larger—but infinitely more liveable. This 2BHK House Is A […]
“Minimal, Elegant, and Personal” — this guiding motto shaped the vision and execution of a smart space. This turns it into a calm and inviting retreat amidst the city’s constant hustle. The family’s primary wish was to have a space that felt soft, cosy, and nurturing while being highly functional for their everyday needs. “The […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]