A Sweet Twist on Tradition | Beyond Spaces Design Studio
Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme envisioned by Ar. Mounika Kodali for the iconic 71-year-old sweetmeat franchise based in the heart of Hyderabad.
The reconfiguration & reimagination of the design identity of a monumental franchise retail store comes with its own share of responsibilities & creative challenges. When Ar. Mounika Kodali, the Principal Designer at Beyond Spaces Design Studio took on this design endeavor, she fathomed that her ideas were meant to give the brand a new abode whilst staying rooted to its image & essence as a popular household name.
Located in the bustling Miyapur area of Hyderabad, this retail outlet was planned & executed over a 4-month period from April to July 2019. Spanning over a floor area of 1610 sq. ft, the key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space. A radical contemporary change in the design DNA allows the customers to acclimatize with the renewed vibe of the outlet & encourages them to interact actively in the store’s environ. “An opportunity to give such a popular franchise a touch of our own was an absolute pleasure! The idea was to bring into existence a space that had the touch & feel of an ambience that could hit off the right notes with all its guests. The space had to have a sense of familiarity while making way for newer sensibilities that are here to stay.”, shares Mounika.
The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel hues, metallic nuances & doses of green that give the store a patisserie-like impression. Colorful woodwork, arched wall niches & the entire interior volume embraces an upbeat colour scheme which is an alchemy of millennial pink & a soft sunny yellow that breathe life into the framework. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
Elements like suspended ceiling mesh screens, an array of modern lighting fixtures, brass accents, metal boxes & sleek planters come together to build on the dichotomy of the heritage of the establishment while dabbling in the zone of a new age architectural ethos. “We wanted to incorporate an overruling colour scheme that had a stark presence of its own. The soft blush pink paired with the lively yellow set the tone in the space & plays well of the dominant logo feature on the façade. The metallic accentuation & hints of green help give the space a more palpable presence in today’s times & fit right into the bracket of a trending space.”, adds the Architect.
G Pulla Reddy Sweets has been ingrained deeply into the memories & lifestyle of inhabitants of the city & working towards redefining the intrinsic design dogma of the institution required the studio to lend guests a fresh lens to visualize the space from. This project designed by Ar. Mounika witnesses the seamless coming together of the old & the new that give the venue its layered & modernistic milieu which carries undertones of nostalgia & fondness.
Fact File:
Project Name – G Pulla Reddy Sweets
Architect – Ar. Mounika Kodali
Design Studio – Beyond Spaces Design Studio
Text Credit – Lavanya Chopra
Photography Credit – Raisen Majhi
In one of Gurgaon’s towering high-rises, a young couple made a conscious decision to reject the uniformity of trends. They didn’t want their home to be manicured; they just wanted to channel themselves into it. The brief for this Gurgaon Apartment was simple and direct – “A home,” they told us. “We don’t want something […]
Nestled in the heart of Jalna, Maharashtra, this thoughtfully designed bungalow house interior design is a harmonious balance of luxurious space, intelligent architecture, and timelessness. Spread across two spacious floors, the home offers 5 well-appointed bedrooms, 2 expansive living rooms, a study room, a mandir, and a fully equipped kitchen – ideal for a large family or those who love hosting […]
A stunning embodiment of French-inspired architecture with a graceful Victorian touch, The Eternal Abode reflects the harmonious blend of classic sophistication and modern sensibility. Conceptualized and designed by Aashi Gupta, Principal Designer at Aashi Gupta Designs, this French interior design project is a celebration of natural light, neutral warm tones, and timeless design, where every […]
This luxury residential interior is located in the heart of Mumbai, which is a harmonious blend of sophistication, comfort, and timeless elegance. Every element within the space has been thoughtfully designed to create an atmosphere of indulgence and tranquility. The design exudes refinement at every turn, from the grand entryway to the intimate spaces, offering […]
The ethos of this project is an ode to materiality and Indian crafts. The design elements within the space, though subtle, reflect the enduring values and origins of the store, capturing the essence of a traditional Indian interior. The “robust architectural language” suggests a strong, cohesive design that underpins the environment, creating a sense of […]
Inspired by the profound Indian concept of पीढ़ी (Peedhi), which celebrates the interconnectedness of ancestors, current, and future generations, we designed this residence for a three-generation family in a modern traditional style that thoughtfully blends timeless traditional elements – including moulding frame panels, rich walnut brown finishes, and ornate lamps – with contemporary flourishes, such […]
Designing a home from scratch is a challenge and a dream hand in hand — this interior design for 3 BHK was a dream come true. While we first visited this apartment, it was just an empty shell: no furniture, no finishes, just plain walls waiting for a story. With this, the client’s brief was […]
Ar. Darshit Tejani and Ar. Bhakti Tejani of Pramāna Design have designed this 1700 sqft home in Vile Parle, Mumbai, for a family of four who wanted their home to be a physical extension of their personalities through an eclectic minimalist interior design. The most exciting part of the brief was that no two rooms […]
The client brief was simple, yet required flawless execution with respect to 250 sq.ft floor space available for small office interiors. The compact office contains a reception area, an open workstation for up to 3 employees, a tucked-in pantry and a private Director’s cabin. While the reception and employee workspace are rendered in crisp whites […]
There are homes, and then there is Aurum – a modern luxurious home where luxury does not announce itself with grandiosity but lingers in the air, murmuring its presence in every fine detail. A vision born in Dubai yet rooted in Ahmedabad, this residence is an ode to refined indulgence, seamlessly blending the modern opulence […]