A Sweet Twist on Tradition | Beyond Spaces Design Studio
Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme envisioned by Ar. Mounika Kodali for the iconic 71-year-old sweetmeat franchise based in the heart of Hyderabad.
The reconfiguration & reimagination of the design identity of a monumental franchise retail store comes with its own share of responsibilities & creative challenges. When Ar. Mounika Kodali, the Principal Designer at Beyond Spaces Design Studio took on this design endeavor, she fathomed that her ideas were meant to give the brand a new abode whilst staying rooted to its image & essence as a popular household name.
Located in the bustling Miyapur area of Hyderabad, this retail outlet was planned & executed over a 4-month period from April to July 2019. Spanning over a floor area of 1610 sq. ft, the key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space. A radical contemporary change in the design DNA allows the customers to acclimatize with the renewed vibe of the outlet & encourages them to interact actively in the store’s environ. “An opportunity to give such a popular franchise a touch of our own was an absolute pleasure! The idea was to bring into existence a space that had the touch & feel of an ambience that could hit off the right notes with all its guests. The space had to have a sense of familiarity while making way for newer sensibilities that are here to stay.”, shares Mounika.
The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel hues, metallic nuances & doses of green that give the store a patisserie-like impression. Colorful woodwork, arched wall niches & the entire interior volume embraces an upbeat colour scheme which is an alchemy of millennial pink & a soft sunny yellow that breathe life into the framework. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
Elements like suspended ceiling mesh screens, an array of modern lighting fixtures, brass accents, metal boxes & sleek planters come together to build on the dichotomy of the heritage of the establishment while dabbling in the zone of a new age architectural ethos. “We wanted to incorporate an overruling colour scheme that had a stark presence of its own. The soft blush pink paired with the lively yellow set the tone in the space & plays well of the dominant logo feature on the façade. The metallic accentuation & hints of green help give the space a more palpable presence in today’s times & fit right into the bracket of a trending space.”, adds the Architect.
G Pulla Reddy Sweets has been ingrained deeply into the memories & lifestyle of inhabitants of the city & working towards redefining the intrinsic design dogma of the institution required the studio to lend guests a fresh lens to visualize the space from. This project designed by Ar. Mounika witnesses the seamless coming together of the old & the new that give the venue its layered & modernistic milieu which carries undertones of nostalgia & fondness.
Fact File:
Project Name – G Pulla Reddy Sweets
Architect – Ar. Mounika Kodali
Design Studio – Beyond Spaces Design Studio
Text Credit – Lavanya Chopra
Photography Credit – Raisen Majhi
A stone fireplace glows softly, with a Chesterfield sofa drawn close beside it. Above, timber rafters stretch across the ceiling while a curved wooden staircase with wrought iron rails peeks from within; and for a moment, one is reminded of the lobbies of old colonial style hotels. The Earthy house: An 8,000-square-foot penthouse in Indore, […]
This residence is a 2bhk flat living poem, thoughtfully designed to echo a way of being that’s both intentional and deeply personal. Its essence is woven from natural light and a fluid, open grace between spaces, rendering the home a calm, grounded sanctuary perfectly attuned to the rhythms of everyday life. Every element whispers purpose, […]
Nestled in the lap of Mother Nature in Shrimad Rajchandra Ashram Dharampur, Gujarat this 1bhk design house has everything natural and wow to offer. The brief for the house was simply to create a space that pulls you to leave the busy Bombay life. This place exactly could nail that. Having an entire combination of […]
In the heart of Ahmedabad’s opulent Billionaires Street, a beacon of sophistication stands tall—the 7,000 square feet luxury apartment that seamlessly marries extravagance with simplicity. This turnkey project interior design project, a testament to the artistry of spatial definition through colours and moods, unfolds a narrative where each room is a chapter, and every detail […]
In a world of shifting aesthetics, evolving cultural identities, and rising personal touches, bold design today is more than just form and function, it’s about fearlessness and exploration. TAD proudly presents GEN BOLD 1, capturing the pulse of India’s Interior Design landscape. More than a celebration of design, GEN BOLD strives to make a statement […]
In the heart of Bangalore, this french inspired 3BHK, 2000 sq ft residence unfolds as a composition of curated calm. It is designed for a well-travelled family who migrated from Kerala and spent decades abroad. the home draws on a wide palette of cultural, material, and spatial references. It reflects the confluence of a life […]
Nestled in the heart of Andheri, this compact 700-square-foot residence emerged from a heartfelt vision: a home that breathes light and air, evoking a sense of calm and understated elegance. The homeowners longed for a sanctuary of their own where every detail harmonized subtly with the light and air—from the whitewashed walls to the minimal […]
Tucked away in the heart of Delhi’s chaos, The Saba House is not just a home; it’s a pause. Spread across a modest 950 sq.ft, this apartment belongs to a young working couple who dreamt of something rare in an urban context, a home that felt light, lush, and unhurried. A space where the day […]
Where Contemporary Elegance Meets Colour-Pop Charm Nestled in the heart of the city, this elegantly designed 3BHK residence by informe designs is a celebration of balance where contemporary sophistication is effortlessly layered with playful colour-pop elements. The result is a home that is not only visually stunning but also deeply personal and welcoming. Informé Designs […]
Designed for a family of four, this 3BHK apartment strikes a balance between openness and functionality. “The client presented a straightforward brief, rich with intent—design an open furniture layout in the common areas to allow flexibility, and create bedrooms that maximise storage while maintaining clarity and ease of flow.” The design approach, therefore, was to […]