A Sweet Twist on Tradition | Beyond Spaces Design Studio
Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme envisioned by Ar. Mounika Kodali for the iconic 71-year-old sweetmeat franchise based in the heart of Hyderabad.
The reconfiguration & reimagination of the design identity of a monumental franchise retail store comes with its own share of responsibilities & creative challenges. When Ar. Mounika Kodali, the Principal Designer at Beyond Spaces Design Studio took on this design endeavor, she fathomed that her ideas were meant to give the brand a new abode whilst staying rooted to its image & essence as a popular household name.
Located in the bustling Miyapur area of Hyderabad, this retail outlet was planned & executed over a 4-month period from April to July 2019. Spanning over a floor area of 1610 sq. ft, the key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space. A radical contemporary change in the design DNA allows the customers to acclimatize with the renewed vibe of the outlet & encourages them to interact actively in the store’s environ. “An opportunity to give such a popular franchise a touch of our own was an absolute pleasure! The idea was to bring into existence a space that had the touch & feel of an ambience that could hit off the right notes with all its guests. The space had to have a sense of familiarity while making way for newer sensibilities that are here to stay.”, shares Mounika.
The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel hues, metallic nuances & doses of green that give the store a patisserie-like impression. Colorful woodwork, arched wall niches & the entire interior volume embraces an upbeat colour scheme which is an alchemy of millennial pink & a soft sunny yellow that breathe life into the framework. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
Elements like suspended ceiling mesh screens, an array of modern lighting fixtures, brass accents, metal boxes & sleek planters come together to build on the dichotomy of the heritage of the establishment while dabbling in the zone of a new age architectural ethos. “We wanted to incorporate an overruling colour scheme that had a stark presence of its own. The soft blush pink paired with the lively yellow set the tone in the space & plays well of the dominant logo feature on the façade. The metallic accentuation & hints of green help give the space a more palpable presence in today’s times & fit right into the bracket of a trending space.”, adds the Architect.
G Pulla Reddy Sweets has been ingrained deeply into the memories & lifestyle of inhabitants of the city & working towards redefining the intrinsic design dogma of the institution required the studio to lend guests a fresh lens to visualize the space from. This project designed by Ar. Mounika witnesses the seamless coming together of the old & the new that give the venue its layered & modernistic milieu which carries undertones of nostalgia & fondness.
Fact File:
Project Name – G Pulla Reddy Sweets
Architect – Ar. Mounika Kodali
Design Studio – Beyond Spaces Design Studio
Text Credit – Lavanya Chopra
Photography Credit – Raisen Majhi
Tucked away in the tranquil lanes of Kotturpuram, the “House of Arts” is a 3 BHK villa that has undergone a stunning interior design transformation. The renovation brings together a curated collection of traditional and contemporary design elements, creating a space that is both inviting and inspiring. This 3 BHK Villa With Cosy Nooks has […]
As soon as you enter a space, walls define its boundary, volume, style, and experience. Interior wall designs are crucial in determining the mood and aesthetic appeal of an interior space. To create a one-of-a-kind space for occupants and guests, the interplay of interior wall designs and their volume is key. To evoke a feeling […]
In the heart of a meticulously planned neighbourhood, the design of this 3500 sqft bungalow has undergone a remarkable transformation. Facing a quiet internal road, this renovation project has redefined the home from an inward-looking space to one that embraces the outdoors. The result is a residence that welcomes an abundance of natural light and […]
Marble house designs in the Indian context constantly change and upgrade with time but never go out of style. Marble a timeless and versatile material, finds its application in various settings ranging from flooring to ornamentation. If you are looking for marble house ideas to add a touch of quality and luxury to your home, […]
In small bathroom layouts, every square inch counts. Without a thoughtful plan, a small space can quickly become cluttered, making it feel even more cramped. The right bathroom layout not only enhances functionality in interiors but also creates a sense of openness. Think about it—how frustrating is it to move around a bathroom where the […]
Do you enjoy keeping games, books, and ornaments in your hallway? This carefully chosen collection of living room storage ideas will complement your interior decor and be suitable for Indian homes. These are chosen from a shortlist of different product designers’ living room storage designs on Archioo. The following living room storage concepts have been […]
Creating a TV unit design in bedroom requires the right balance of functionality, optimization, and aesthetics to enhance the space. Apart from cots and wardrobes, TV units in a bedroom play a pivotal role in captivating an individual’s attention. Keeping in mind, the design theme and concept of your home, the TV unit design in […]
The interior design of the home, titled A Fusion Story, presents a unique blend of traditional Indian patterns with sleek, contemporary aesthetics. The project revolves around creating a space that embodies the rich cultural heritage of India while embracing modern design principles. The result is a perfectly balanced and timeless interior that not only meets […]
Are you worried about the small space left in your kitchen? In parallel kitchen design, the layout divides the kitchen into two parallel counters. Including the parallel kitchen design, the work sequence includes store, wash, prepare, cook, serve, eat, and be followed by clear and wash up. From the sequences, we learn that three appliances […]
The living room is the heart of the home, a space where conversations flow, memories are made, and comfort takes center stage. But what anchors this space, creating balance and style? The tables you choose—whether a sleek console table by the wall, a statement-making centerpiece, or a charming side table—have the power to elevate your […]