A Sweet Twist on Tradition | Beyond Spaces Design Studio
Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme envisioned by Ar. Mounika Kodali for the iconic 71-year-old sweetmeat franchise based in the heart of Hyderabad.
The reconfiguration & reimagination of the design identity of a monumental franchise retail store comes with its own share of responsibilities & creative challenges. When Ar. Mounika Kodali, the Principal Designer at Beyond Spaces Design Studio took on this design endeavor, she fathomed that her ideas were meant to give the brand a new abode whilst staying rooted to its image & essence as a popular household name.
Located in the bustling Miyapur area of Hyderabad, this retail outlet was planned & executed over a 4-month period from April to July 2019. Spanning over a floor area of 1610 sq. ft, the key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space. A radical contemporary change in the design DNA allows the customers to acclimatize with the renewed vibe of the outlet & encourages them to interact actively in the store’s environ. “An opportunity to give such a popular franchise a touch of our own was an absolute pleasure! The idea was to bring into existence a space that had the touch & feel of an ambience that could hit off the right notes with all its guests. The space had to have a sense of familiarity while making way for newer sensibilities that are here to stay.”, shares Mounika.
The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel hues, metallic nuances & doses of green that give the store a patisserie-like impression. Colorful woodwork, arched wall niches & the entire interior volume embraces an upbeat colour scheme which is an alchemy of millennial pink & a soft sunny yellow that breathe life into the framework. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
Elements like suspended ceiling mesh screens, an array of modern lighting fixtures, brass accents, metal boxes & sleek planters come together to build on the dichotomy of the heritage of the establishment while dabbling in the zone of a new age architectural ethos. “We wanted to incorporate an overruling colour scheme that had a stark presence of its own. The soft blush pink paired with the lively yellow set the tone in the space & plays well of the dominant logo feature on the façade. The metallic accentuation & hints of green help give the space a more palpable presence in today’s times & fit right into the bracket of a trending space.”, adds the Architect.
G Pulla Reddy Sweets has been ingrained deeply into the memories & lifestyle of inhabitants of the city & working towards redefining the intrinsic design dogma of the institution required the studio to lend guests a fresh lens to visualize the space from. This project designed by Ar. Mounika witnesses the seamless coming together of the old & the new that give the venue its layered & modernistic milieu which carries undertones of nostalgia & fondness.
Fact File:
Project Name – G Pulla Reddy Sweets
Architect – Ar. Mounika Kodali
Design Studio – Beyond Spaces Design Studio
Text Credit – Lavanya Chopra
Photography Credit – Raisen Majhi
It’s a calming haven with warm tone colors amidst the hustle and bustle of the city of Faridabad. The couple envisioned a calm, warm, and serene space for themselves, and the designers brought that vision to life in this beautiful 3500 sq. ft. home. As soon as you enter this home, you step directly into […]
We used eclectic design style with an influence of Bauhaus interiors. Pear and Walnut is a boutique baking brand founded by a Le Cordon Bleu-trained chef with a passion for elevated, artistic baking. As the brand continues to grow, a new studio space was conceived, designed not just as a workplace, but as a deeply […]
Our project, “Humble Abode”, is a creation where individual tastes intersect with cozy interiors & timeless beauty, reflecting the owner’s lifestyle and taste. The design blends art with functionality, giving justice to each corner. The main goal was to create a home that feels warm, spacious and personal. We followed a contemporary design approach. Clean […]
This residence unfolds as a seamless spatial experience orchestrated by minimalism, materiality, and meaning. Crafted around a central design ambition: to create a home that feels like a continuous, unified expanse, while preserving the distinct functionality of each space. This interplay of openness and separation became the guiding principle of the design. This Residence Unfolds […]
“Earthy Escape,” designed by Royal Home Spaces, is the epitome of modern sophistication with earthy tones palette, tailored functionality, and personal charm. Every space within this 3-bedroom apartment in Mumbai is crafted to reflect the distinct personalities of its residents while maximizing comfort and style. In the heart of Bandra, this elegantly crafted home by […]
The design philosophy behind Bayit, a contemporary house interiors, is rooted in the belief that a home should be both a sanctuary and a true reflection of its inhabitants. Guided by principles of simplicity, functionality, and emotional resonance, the design steers away from excess and focuses on creating a sense of calm through clarity and […]
This Government Office Renovation Reflects Timelessness. Every workspace holds a story, not just of its walls and materials, but of the people, purpose, and intent behind its making. The Chamber began not as a blank slate, but as a quiet evolution, a renovation of an existing government office intended to reflect the values of simplicity, […]
A quiet 3000 sq ft home in Hyderabad, designed by Nilasha, founder and principal architect at Studio Nilasha, unfolds in soft whites and beiges, where texture tells the story. Designed for a young couple, the home embraces a muted palette not as a backdrop but as a deliberate focus. Inviting the eye to focus on […]
This home embraces an indoor-outdoor connection with window seating design in each room. A small family dreams of a home high above the city, nestled in the tallest skyscraper of Kolkata, The 42, on the 45th floor. They seek a space filled with warmth and vibrant hues, where every bedroom opens up to sweeping views […]
Step into a beautifully designed home “The Springtime Abode”, embracing simple home interior design where aesthetic charm seamlessly blends with purposeful design. Crafting an entrance that is both a statement and a sanctuary. This stunning hallway has lovely beautiful wallpaper. The floral pattern on the wall creates a lively atmosphere, making it the perfect entrance to […]