A Sweet Twist on Tradition | Beyond Spaces Design Studio
Pops of hues, a modern persona & a chic identity are lyrical counterparts of the design scheme envisioned by Ar. Mounika Kodali for the iconic 71-year-old sweetmeat franchise based in the heart of Hyderabad.
The reconfiguration & reimagination of the design identity of a monumental franchise retail store comes with its own share of responsibilities & creative challenges. When Ar. Mounika Kodali, the Principal Designer at Beyond Spaces Design Studio took on this design endeavor, she fathomed that her ideas were meant to give the brand a new abode whilst staying rooted to its image & essence as a popular household name.
Located in the bustling Miyapur area of Hyderabad, this retail outlet was planned & executed over a 4-month period from April to July 2019. Spanning over a floor area of 1610 sq. ft, the key impetus that drove the vision for the outlet stemmed from the desire to completely transform the look & feel exuded by the space. A radical contemporary change in the design DNA allows the customers to acclimatize with the renewed vibe of the outlet & encourages them to interact actively in the store’s environ. “An opportunity to give such a popular franchise a touch of our own was an absolute pleasure! The idea was to bring into existence a space that had the touch & feel of an ambience that could hit off the right notes with all its guests. The space had to have a sense of familiarity while making way for newer sensibilities that are here to stay.”, shares Mounika.
The retail space has been interpreted as a classic cum neoteric arcade layout that is a mélange of pastel hues, metallic nuances & doses of green that give the store a patisserie-like impression. Colorful woodwork, arched wall niches & the entire interior volume embraces an upbeat colour scheme which is an alchemy of millennial pink & a soft sunny yellow that breathe life into the framework. The revised material & color palette of the venue has been designed in order to resonate with all age groups & give the built space a timeless yet nascent quality.
Elements like suspended ceiling mesh screens, an array of modern lighting fixtures, brass accents, metal boxes & sleek planters come together to build on the dichotomy of the heritage of the establishment while dabbling in the zone of a new age architectural ethos. “We wanted to incorporate an overruling colour scheme that had a stark presence of its own. The soft blush pink paired with the lively yellow set the tone in the space & plays well of the dominant logo feature on the façade. The metallic accentuation & hints of green help give the space a more palpable presence in today’s times & fit right into the bracket of a trending space.”, adds the Architect.
G Pulla Reddy Sweets has been ingrained deeply into the memories & lifestyle of inhabitants of the city & working towards redefining the intrinsic design dogma of the institution required the studio to lend guests a fresh lens to visualize the space from. This project designed by Ar. Mounika witnesses the seamless coming together of the old & the new that give the venue its layered & modernistic milieu which carries undertones of nostalgia & fondness.
Fact File:
Project Name – G Pulla Reddy Sweets
Architect – Ar. Mounika Kodali
Design Studio – Beyond Spaces Design Studio
Text Credit – Lavanya Chopra
Photography Credit – Raisen Majhi
The fusion of mid-century modern style and contemporary Indian elements in this 2500-square-foot property nestled in Gandhinagar represents a harmonious blend that celebrates nature’s beauty while providing residents with a serene haven. The design narrative, open kitchen living room intricately weaves a seamless connection between the interior and exterior, emphasizing the importance of integrating natural […]
Showcasing a beautiful amalgamation of Indian aesthetics with a modern touch, Saldhana Vilas in Bengaluru is a multi-generational home for a family where three generations seamlessly co-exist. The young couple working in the IT sector, hailing from Kerala and Mangalore with two boys aged four and one and a granny deserved a space that was […]
A project is so close to my heart. The client is a dear friend and former college roommate, a resident of Dubai originally from a small village in Thrissur, Kerala. A significant advantage of this project was my familiarity with her tastes, likes, and dislikes, as well as my understanding of her personality and preferences. […]
Nestled in the historic heart of Raigarh, Resham is a celebration of heritage style reimagined. Aara Interiors, under the vision of designer Vidhi Sawadia, has masterfully transformed a 75-year-old ancestral home into a sophisticated textile studio that breathes contemporary functionality while honoring India’s textile legacy. Drawing inspiration from the ethereal elegance of Tassar silk, the […]
The project was deeply influenced by the unique site context. Balancing the design of the temple and the house was a significant challenge. While the house interiors followed a contemporary modern aesthetic, the temple required a traditional approach. We worked carefully to harmonize both styles, ensuring they complemented each other while meeting the client’s needs. […]
A 3-BHK home’s interior design always offers a special chance to combine the client’s vision with inventiveness. The client’s request for this project focused on a calming beige color scheme with bohemian-inspired design elements infused with Mediterranean elements. Editor’s Note: This 3-BHK home breathes warmth and ease, unfolding like a story woven with soft hues […]
The vision for Mr. Utkarsh Khemani’s residence, located in Safdarjung Enclave, New Delhi, was to craft a luxurious, sophisticated residence reflecting Mr. Khemani’s status and refined taste. The residence was designed featuring warm, rich color palettes, premium materials, and elegant finishes and textures in interior design. The feature of the residence is its spatial planning, […]
For this project, the client and US had a very clear vision for their home. The theme of this home design revolves around modern Indian thought with minimal furniture and maximum functional spaces. The furniture layout reflects efficient planning to accommodate the family of five in this cozy 3BHK. The use of single wooden laminate […]
This exquisite villa is located amidst lush greenery in Bangalore. This house design offers a perfect blend of modern architectural design and traditional South Indian aesthetics. Thoughtfully crafted to reflect the cultural heritage of its residents, the villa features sleek contemporary lines complemented by classic South Indian furniture and decor. South Indian House Design Offers […]
The exciting challenge presented to us was from a wonderful family of six, consisting of a couple, their two kids, and their parents, making it a 6 bedroom house design. The objective was to create an interior that exuded grandeur and modernity. Each room was tailored to match the preferences of its intended user, creating […]