A Bespoke Furniture Store Designed With The principle Of Colour Blocking | Studio Patternmaker
Demodes is a furniture store based on the philosophy of making and housing furniture, accessories, fabric, mostly in India, and is based out of Anand, Gujarat. When we were approached for designing a store for them in Ahmedabad, we had to be on board for the same reason.
Visit: Studio Patternmaker
For us, a furniture store is not just a place to display and do business, it has to be about the vibe and essence that resonates with its philosophy and ethics. We worked closely with the client throughout the design + execution process, so that what is displayed gives the right glimpse of the variety of assortments they house.
To tie various makes and kinds of pieces they house, together, we thought of ‘Colour Blocking’ as the basic principle for design, styling, and curation of the store. Colour Blocking is defined as pairing well thought solid hues to create one single look which is of high impact.
Colour blocking essentially explores a graphic mix of paint, upholstery, lights, flooring and unexpected colours – creating a striking visual end effect. The ‘blocks’ allow the small compartments to be broken up into separate uses, yet form a seamless end result.
The site had its share of challenges with it being rectangular and confined on the first floor, having different light qualities with just one opening – natural light towards the entry half of the store and darkness towards the back half area. We took advantage of the same and designed the lighting to highlight the pieces and compliment the wall treatments. Not all of the flooring could be changed due to which we managed to replace the white high gloss tiles towards the front with a muted light grey terrazzo tiles to compliment the front neutral colour pallet. The back half area white tiles has to remain but we made that work through offsetting them with bold deeper jewel tones of colour block.
A threshold that segregates the neutral pallet of the store from the deeper colour tones that form the backdrop of the contrasting pieces towards the back half forms an important junction of the whole visualization.
The store experience is made an interesting one by creating the path rich in details supporting colour blocking. Bold pieces of furniture such as the citrus hues of sofa are placed against contrasting solid colours of the walls laced with a halo of backlight drawing one in, sometimes the detail of a hand-made multi-layered rug catches the eye, sometimes a custom art- deco inspired rug is hung as a backdrop for a humble, handmade walnut side console. Printed wall papers tones down the jewel tones of furniture while somewhere else, the delicious jewel toned walls in blues and deep greens catches one off guard by performing as an artful set up for dining areas.
The most important part of this all remains that most of these pieces are handmade in India, and showcase the immense talent we have to custom make what we desire with precision and beauty.
FACT FILE:
Firm : Studio Patternmaker
Project : Demodes
Location : Ahmedabad
Area : 1500 sqft
Principal Designer : Parthavi Patel
Photocredit : phxindia
Instagram: https://www.instagram.com/studiopatternmaker/
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]
“The designers envisioned Oasis Within as a contemporary 3 bhk apartment where calm, material sensitivity, and spatial clarity take precedence over overt expression.” Designed as a three-bedroom residence, the project explores a restrained palette of warm neutrals, tactile surfaces, and softly articulated forms, allowing each space to feel distinct yet deeply connected to a unified […]
Set in the heart of Gurgaon, this 2,745 sq. ft. four-bedroom apartment is a warm and carefully orchestrated blend of European quietude and contemporary Indian craft. Designed by Principal Designer Shagun Singh with Designer Suhela Verma of Homework Design Studio, the home reflects a nuanced design language—layered yet breathable, expressive yet timeless. The project is […]
Leading architectural and interior design studio PS Design has unveiled a visually captivating, stylish design with a living–dining area, part of an ultra-luxurious apartment project in Mumbai. This open-plan space with a stylish design is a masterclass in material richness, sculptural forms and refined vibrancy, offering a serene and sophisticated sanctuary for contemporary urban living. […]
The architects designed this charming 3BHK house for a family of four, with a carpet area of 1130 sq. Ft is located in the ever-blooming city of Thane. The design concept is based on a Transitional Contemporary Style. This Charming 3BHK House Is Based On A Transitional Contemporary Design | BRS Design Co. Living Room […]
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]