An Underground Kitchen Showroom Which Has Its Roots Tied To Italy | I.E Design
Founded in the 1950s, Binova is among the top 20 European Kitchen brands based out of Italy. Since this is the first-ever flagship showroom in India, the client was insistent that it be one of the best.
Visit: I.E Design
The entire design process revolved around highlighting the carefully crafted kitchens and making them stand out in the space. The main purpose of the design was to build its interiors around the products to make them the showstoppers.
The concept revolved around giving an Italian feel to the space to honor the heritage of the brand. This ultra-modern, clean-lined, and minimalistic underground showroom provides a unique experience. The right usage of primary elements such as concrete, wood, stone, and brick transformed this space into a welcoming yet high-end retail project.
The showroom is located in the first basement level of a furniture showroom called Elevate X, Hyderabad. Converting a basement cum parking space into a luxury showroom wasn’t the most ideal situation; it came with its own set of challenges. Height of the products being standard, the ceiling and flooring were carefully dealt with without raising an inch. We had to minimize the flooring and false ceiling levels. The specially treated concrete flooring was used to achieve a flawless texture without even raising an inch.
Earthy and natural elements like wood, stone, concrete, and brick were used to create an underground showroom experience with a hint of Italy. Every bay was designed using different materials and textures. We strongly believe that the experience begins at the doorstep and the transition from the foyer to the main areas sets the right ambience. The use of an antique mirror for the entrance creates a beautiful rustic effect and gives a sense of belonging.
Lighting played the most important role in the design process. Since it was a product-focused project, the lighting was minimal and used only to focus on the product and pockets of interior spaces. Indirect lighting was used for a cozy set up. The highlight of the space was the use of a huge rock to enhance the feel of a chic underground Italian store and make it look intriguing.
All in all, the sophisticated design truly captures the essence of the brand and helps achieve the perfect ambience for every customer walking in.
FACT FILE:
Design Firm: I.E- Design
Name of the project: Binova Kitchen Showroom
Typology: Luxury Retail Showroom
Showroom: Elevate India
Principal Designer: Shreya Anand
Date of completion: February 2020
Location: Hyderabad
Photographs: Ricken Desai
DESIGN FIRM:
i.e design is an interior design firm that harnesses a multidisciplinary approach to carrying captivating interior environments. Through dedicated research, a deep understanding of context and cultural perspective i.e creates unique environments that hinge on practicality and function while incorporating beautiful aesthetics.
Instagram: https://www.instagram.com/iedesignorg/?hl=en
Facebook: https://www.facebook.com/iedesignorg/
The client was very keen on using subtle colours with lots of sunlight. This gave birth to a transitional-style interior design with an open-plan layout where the kitchen, dining, living, and entertainment rooms make one huge single space with private sleeping areas surrounding this. The heart of the house is a dining/breakfast counter that has […]
Immerse yourself in this stunning 1800 sqft, 4 BHK residence in the heart of Kalyan. This elegant 4 bedroom house design, named Synergy, is a vibrant celebration of individuality, where unique characters, accents, and energies converge to reflect the distinct persona of each family member. Seven individuals, one family, and six thoughtfully designed spaces come […]
A Story of Unpretentious Elegance. While the world is obsessed with perfection and everything around us screams for attention, there is a home in Mumbai where silence, softness, and the imperfections of natural substances create a haven of tranquillity. The residence, designed by interior designer Neha Desai, is a living embodiment of the Wabi-Sabi Interior […]
The interiors of this home at Nagpur embrace a modern organic interior design, characterized by curved forms, earthy textures, and artistic expressions. A neutral palette of soft beiges, warm taupes, and muted earthy tones sets a serene foundation. The repetition of organic curves and elegant arches—whether in the furniture, wall details, or lighting—has added fluidity […]
This Interior Villa Design has been meticulously crafted to serve as a sanctuary from the fast-paced and often chaotic nature of the outside world. Every element within the space has been thoughtfully chosen allowing its inhabitants to embrace a slower pace and enjoy moments of reflection, relaxation, and calm. This Interior Villa Design Offers A […]
The unveiling of the unique main door in this luxury residence design bore the elegant curvature of an arch, gracefully welcoming visitors into its embrace. Perched like guardians of a hidden realm are the black balls—contrasting sharply against the vibrant backdrop, commanding attention with their striking presence. This Luxury Residence Design Commands Attention With Its […]
Flooring design is an important element for the overall aesthetics and function of your home. Whether you prefer the classic style of marble, the tradition and warmth of wooden flooring, or the practical use of tiles, the right flooring can revive your space. With shifts in design trends, Indian homes are starting to incorporate a […]
When designing a home, interior decor ideas to craft spaces become a necessity. From small plant vases to big furniture pieces everything comes in handy for making space speak one’s personality. But with an ample amount of products available in the market, it becomes daunting at times what to choose. With this blog, we cover […]
The design philosophy behind the interior home designs of the Lokande residence revolves around the core principle of user-centric design, focusing on both aesthetic charm and the practical needs of the inhabitants. Every space is meticulously planned, offering both comfort and beauty, resulting in a harmonious living environment that feels expansive and inviting. The Interior […]
Nestled in a tranquil setting, this beautifully designed home showcases luxury residence design as a sanctuary of elegance, comfort, and functionality spread across three levels. Every space is thoughtfully curated to reflect the needs and desires of its inhabitants, creating a seamless and cohesive living environment. This Beautifully Designed Home Defines Luxury Residence Design In […]