With Myriad of Handmade Aesthetic Products under Stone Cladding let us Dive Deep inside the Know-Hows of FlexStone.inc
FlexStone is a leading name when it comes to handmade aesthetic products in the field of architecture. Coping up with the needs of the progressive high octane construction industry without compromising with mother nature is what Flexstone has successfully achieved. It has mastered exclusive ranges of ultra-modern products under the umbrella of stone cladding.
Digging deep, one would want to know more about such a venture not only for its aesthetics but also for its core ideas and its co-working with nature. Today, we have the pleasure of a conversation with Mr. Shivam Biyani, Director of FlexStone to open up about the venture and elaborate upon their products and workings. So, here is an exclusive interview of Mr. Shivam with Ar. Megha Hirani from The Architect’s Diary. Read along…
M.H. Hello, Mr. Shivam Biyani. It is a pleasure to have you in conversation with us today! FlexStone has had remarkable achievements in a very short time span. What are the core values and motto that has encouraged the company to move at such a fast pace?
S.B. Hello, Megha. Thank you for having us on The Architect’s Diary. The core value of our company has always been about creating a positive impact on the environment and providing the best possible services to our customers and trade partners. We want to imprint the world with diverse, innovative, and affordable solutions that are aesthetic, maintenance-free, and weather-resistant. The pillars of FlexStone rest on adopting eco-friendly practices such as upcycling 80% of our raw materials, keeping minings at bay, zero pollutant emission in the stone making, and ensuring the highest possible energy efficiency and other such practices that we don’t compromise with.
M.H. Kindly throw some light on the product design and quality. What are the main qualities that you ensure in your product range?
S.B. At FlexStone we take quality assurance very seriously. We look at the durability and the realness of the product while maintaining its aesthetics. Our solutions are developed by thoroughly understanding the needs of the users combined with extensive Research & Development. Along with aesthetics, FlexStone also ranks high on functionality with absorbing less than 3% moisture & density 1800 kg/m3 compressive strength of more than 22 mpa.
M.H. Please elaborate upon your product range for our readers and where and in what manners can they be used?
S.B. All our products are exterior grade, so you can use it anywhere you like. We have more than 80 designs in 5 to 7 different color palettes. We have different bricks, textures, panel formats, grills, etc. We offer a diverse array of designs for Cluster Stones, Vertical Stamping, Synthetic Stucco, Decorative Stamp Concrete Floor, Nano Topping, Architectural Grilles, with waterproofing suitable for both exterior and interior applications. Our pioneering range is a cladding solution that is free from fungus and algae infestation along with being easy to install.
M.H. Opting for handmade products is what makes you special. What inspires you to be so nature centric and how do handcrafted products differ from the ordinary?
S.B. Ever since the company was established the main focus was to be close to our natural surroundings without disturbing Mother Nature. There is a lot of research involved on various levels with product design and its textures and colors. We work on our handmade designs so as to make our work distinctive and exclusive and they comprise the natural aesthetic elements that can easily captivate glances in a way or the other. Handmade products keep monotony at bay and are more about the rawness and the beauty that can effortlessly enhance architecture in the desired manner.
M.H. Any upcoming product or design coming up in the near future that makes you very excited?
S.B. Yes, there is always a new product coming up here. We have recently launched the ‘Lava’ finish on our sand blast series. We also have 4×4 terrazzo floors coming up. Quite excited about that.
M.H. Indeed, so many interesting facts about the brand are coming upfront! Where is FlexStone heading towards? Where do you see FlexStone in the next decade?
S.B. We see FlexStone representing India in the cladding industry globally. We are expanding at a rapid pace and the response from the people has been exceptional and very positive. We are a recognized brand in the country now and yes, growing every day!
M.H. How are you planning to expand through the franchise system that you are offering?
S.B. The franchise system is created to make sure that the product reaches every city, every town and can be accessed by the maximum population possible. We have about 55 FlexStone galleries in the country and we are looking at another 20-25 in the coming 12 to 14 months. Allowing franchisees help us in expanding our ideologies as well as our product range all across.
Explore their work here!
Questions: Ar. Megha Hirani (Content Contributor, The Architect’s Diary)
Answers : Shivam Biyani (Director, FlexStone)
Throughout history, stone has embodied permanence, artistry, and raw beauty in architecture. From the grandeur of Roman amphitheaters to the earthy elegance of modern villas, stone remains a beloved material for its strength, sustainability, and aesthetic richness. As design trends evolve toward natural materials, eco-conscious decisions, and biophilic design, stone has found new expressions — […]
If you’ve ever struggled to visualize how a new sectional or bookshelf will look before you click “Buy,” you’ll appreciate the power of a free room design tool that lets you drop, resize, and style real-world furniture in seconds. Arcadium 3D—an online, browser-based design platform—pairs professional-grade 3-D modeling with an expanding catalog of parametric furniture, […]
Balcony decor ideas are a trend nowadays, as people have increasingly started living in apartments. These tiny spaces of the house have a larger importance in the day-to-day life of a person who lives on the upper floors of the apartments. Thus, balcony decor ideas must be very subjective to the people living in the […]
The United States has over 5.6 million buildings on the National Register of Historic Places, and countless more heritage properties await thoughtful renovation. According to the EPA’s guidelines for older homes, many architectural treasures harbor aging mechanical systems that compromise comfort and efficiency. Look, anybody who’s worked on an old house knows the dilemma: these […]
Staircase design for home plays a key role in shaping both function and style in interior architecture. Designers consistently push boundaries to create a staircase design for home that reflects personality, optimises space, and enhances aesthetics. From minimal floating stairs to ornate traditional options, each staircase design for home contributes a unique character. In this […]
In the heart of New Jersey, a quiet revolution is reshaping how homeowners think about space, function, and style. Sparta, once known for its traditional layouts and rustic charm, is embracing a more tailored and design-forward approach to interiors. The rise of custom built-ins is at the forefront of this shift, offering homeowners a way […]
Designing a beautifully well-balanced living room is more than just picking a comfy sofa. The different pieces are essential to the space’s feel and function. An elegant table is necessary for every living space as it looks good and is functional. Find out why this simple piece of furniture can help turn any modern living room […]
3D-printed houses are one of the emerging construction technologies. It began in the 1930s with William E. Urschel in 1939, who 3D-printed buildings in Indiana, USA. Since then, 3D-printed houses have existed, evolving the field further. This type of house is constructed using a special concrete mix applied layer by layer by a large, computer-controlled […]
As houses become more efficient and conscious, bathroom storage design is rising to the occasion in terms of function and aesthetic. In 2025, all about sleek looks, intelligent solutions, and eco-friendliness. From floating vanity to modular organizers, these bathroom storage solutions merge functionality with style, ideal for contemporary Indian homes that need order, sophistication, and […]
Curtains for living room spaces do more than cover windows—they define mood, enhance style, and elevate functionality. In India, where design preferences blend tradition with innovation, choosing the right curtains for living room décor becomes a key element in crafting beautiful and personalised interiors. From airy sheers to rich velvets, every curtain style speaks a […]