TULIPS store Delhi by 4D
Tulips store is India’s leading provider of bespoke soft furnishing designs for homes and hospitality since 1990. The new Tulips Experience Center at Defence Colony Delhi is designed around its key differentiation, an open design studio, that helps customers to realize their lifestyle dreams by enabling co-creation with in-house décor design specialists and textile craftsmen.
The brand’s vision was to create a premium aspirational space built on the tenements of collaborative curated design, customization and craftsmanship. Visitors are welcomed at the store entrance with an art installation of 225 master pattern cutting scissors respectfully surrounding a piece of the brand’s heritage, a sewing machine used by the founder Mrs Rajkumari Mutha when she stated this dream.
The store reception features a brand history gallery, an exquisite hand crafted applique thread work backdrop, a live green wall and a bespoke crystal chandelier, helps customers feel a sense of a regal arrival in an environment of a luxurious lifestyle.
The store layout is planned to facilitate a consultative engagement, distinctly differentiated from a transactional one offered by others players, with the customer both visually and in person. Luxury soft furnishing on the ground floor is literally ‘woven’ around an open bespoke design studio manned by its team of interior design & décor specialists and ‘karigars’ (traditional textile craftsmen).
Well organized displays around the design studio display crafting possibilities with samples of buttons, thread, accessories and textile crafting techniques. Breakpoints between categories display different Indian textile craftsmanship styles offered by Tulips applied on soft furnishing settings.
The delightful attention to detail in the exquisite display of product stories, messaging and visual merchandising with installations like the “Artisan scissors mural”, miniature looms, antique luxury travel trunks, framed ‘art pieces’ of crafts help reassure customers of the brand’s commitment to craftsmanship and quality in this very differentiated, aspirational and brand proprietary environment.
Design: 4D
source
The Woven Home: A soulful nest, serene and warm, where textures weave a quiet charm. A nod to cane and rattan grace, in every corner, a soft embrace. Tactile tales in wood and thread, where timeless beauty gently spreads. Rooted in natural interior design, here, form meets feeling—calm and true, a woven world in every […]
Rooted in nature, this thoughtfully designed farmhouse interior embraces a calming palette that evokes composure and ease. The space feels both open and intimate, creating a true haven for unhurried conversations, personal reflection, and everyday moments of quiet luxury. This Farmhouse Interior Evokes Composure and Ease | D.K Design Lab Living Room This living room […]
Amidst the fast-paced urban fabric of Mumbai, The Design Chapel has designed a home that wraps you in a warm, inviting embrace. This 1000 sq ft apartment, originally a two-and-a-half BHK, has been reimagined into a 2 BHK to allow for a more spacious living and dining space. By opening up the space, the main […]
This 5,000 sq. ft. residence in Mumbai was originally a 5-bedroom apartment that has been converted into a luxurious 4-bedroom space for a nuclear family by reD Architects. Transitioning from a joint family arrangement to a nuclear family dynamic was a significant shift for the homeowners. Their household comprised the husband, wife, and their two […]
Tailored Tranquility is a serene 4BHK residence conceptualized as a personal sanctuary for a family seeking warmth, calm, and timeless elegance in their forever home. The 4 BHK house design reflects the studio’s core design philosophy, where refined minimalism, emotional resonance, and everyday functionality come together to create deeply personal spaces. Tailored Tranquility Exemplifies a Timeless […]
Office design and culture has constantly evolved from the early Roman offices, to Taylorist offices, Action offices and now to the open plan casual offices of the early 21st century. In the ever-evolving realm of contemporary office design, ‘A Square Peg in a Round Hole,’ tries to redefine workplace aesthetics of today. Located in the […]
While designing, building and crafting the interiors of this two-storey villa, the single most pursuit was to weave a unique aesthetic narrative that definitely set it apart both visually and experientially. From the exteriors to the interiors, every element was thought out with care to create an expression of elegant luxury interior homes and sophistication […]
Nestled in the bustling suburb of the city, this 950 sq.ft. apartment, ‘Oris,’ is a contemporary Indian house reimagined into a warm and inviting two-bedroom home. The former third bedroom now serves as a versatile living and study space, defined by an intricately crafted wooden sliding-folding partition. A neutral, subdued palette forms the perfect canvas, […]
Our project presented several challenges. The builder requested three distinct design styles for a trendsetting, unique, and vibrant Hyderabad house interior, each suiting low, medium, and high budgets. After selecting three options, we combined elements to create a cohesive design. The Hyderabad House Interior Reflects a Unique Mix of Design Elements | KalaaZodh Architecture “A […]
At Olive, we believe that design has the power to transform not just spaces, but also the way people experience their homes. When we first met our clients for this project, they had been living in their residence for years, holding onto a familiar vision of their space. The challenge was clear: to push beyond […]