TULIPS store Delhi by 4D
Tulips store is India’s leading provider of bespoke soft furnishing designs for homes and hospitality since 1990. The new Tulips Experience Center at Defence Colony Delhi is designed around its key differentiation, an open design studio, that helps customers to realize their lifestyle dreams by enabling co-creation with in-house décor design specialists and textile craftsmen.
The brand’s vision was to create a premium aspirational space built on the tenements of collaborative curated design, customization and craftsmanship. Visitors are welcomed at the store entrance with an art installation of 225 master pattern cutting scissors respectfully surrounding a piece of the brand’s heritage, a sewing machine used by the founder Mrs Rajkumari Mutha when she stated this dream.
The store reception features a brand history gallery, an exquisite hand crafted applique thread work backdrop, a live green wall and a bespoke crystal chandelier, helps customers feel a sense of a regal arrival in an environment of a luxurious lifestyle.
The store layout is planned to facilitate a consultative engagement, distinctly differentiated from a transactional one offered by others players, with the customer both visually and in person. Luxury soft furnishing on the ground floor is literally ‘woven’ around an open bespoke design studio manned by its team of interior design & décor specialists and ‘karigars’ (traditional textile craftsmen).
Well organized displays around the design studio display crafting possibilities with samples of buttons, thread, accessories and textile crafting techniques. Breakpoints between categories display different Indian textile craftsmanship styles offered by Tulips applied on soft furnishing settings.
The delightful attention to detail in the exquisite display of product stories, messaging and visual merchandising with installations like the “Artisan scissors mural”, miniature looms, antique luxury travel trunks, framed ‘art pieces’ of crafts help reassure customers of the brand’s commitment to craftsmanship and quality in this very differentiated, aspirational and brand proprietary environment.
Design: 4D
source
Where Contemporary Elegance Meets Colour-Pop Charm Nestled in the heart of the city, this elegantly designed 3BHK residence by informe designs is a celebration of balance where contemporary sophistication is effortlessly layered with playful colour-pop elements. The result is a home that is not only visually stunning but also deeply personal and welcoming. Informé Designs […]
Where Vernacular Warmth And A Grounded Design Meet Contemporary Minimalism At Archgenesis, every project begins with a conversation—an evolving dialogue between client, context, and craft. This two-storey residence in the culturally rich town of Kumbakonam is a testament to that process. Designed for a family of three—a doctor, a yoga teacher, and their artist daughter—the […]
We are excited to share with you a new residential project by Weespaces, a Bangalore-based design studio helmed by Vinithra Amarnathan. Crafted as a final culmination place after the homeowner’s years of living in many different countries, this home echoes a modern, casual Californian hacienda that meets a simple earthy aesthetic and Indian rootedness. An Earthy […]
As urban cities become more crowded and organisations open to new opportunities, the notion of what characterises an “office” has gone through a considerable shift. The workplace is no longer a fixed environment. With not just walls and desks, it has transformed into a fluid, responsive ecosystem. It reflects the rhythm of a modern and […]
Designed for a family of four, this 3BHK apartment strikes a balance between openness and functionality. “The client presented a straightforward brief, rich with intent—design an open furniture layout in the common areas to allow flexibility, and create bedrooms that maximise storage while maintaining clarity and ease of flow.” The design approach, therefore, was to […]
In an age when life stretches easily across borders, a second home isn’t just a luxury — it’s a lifestyle. For a young Dubai-based couple, originally from Surat, their fluid design vacation apartment was never meant to be a quiet hideaway. Instead, the designers imagined it as a stage for living well — a place […]
Founded in 2021 during the peak of the COVID-19 pandemic, Duende Designs is the brainchild of Dhanshree, a qualified architect who transitioned layered textures into interior design with a vision to blend architectural sensibility with refined spatial experiences. With over a decade of practice in the premium and luxury interior segment, Dhanshree has carved a […]
Located in Baner, Pune in an up-and-coming neighborhood is the 3-bedroom residence housing the Kulkarni family. The vibrant home is an intimate space and has been designed as such with sparse furnishing and bright, lively touches. While the living and dining areas remain light-filled and anchored by a beautiful breakfast bar perfect for hosting, the […]
It is a 2000 Sq. Ft. 4bhk residential flat’s interior project at Surat. it’s one of our most special project because form very beginning, our client Mr. Jayesh Bhai Naik and his wife Mrs. Sonal Naik gave us full freedom to design and execute. They allowed us to showcase our creativity. It was naked flat […]
What makes House of Heart stand out isn’t a new gadget or flashy material, it’s the intention. Most homes today want to look perfect; this ultra modern home wants to feel perfect in the way comfort and memory make you feel perfect. This Ultra Modern Home Stands Out For Its Clean Lines And Thoughtful Planning […]