When Rahul and Rohit, founders of the bespoke menswear label, R&R, first approached us at Jetsons, their brief was simple yet ambitious: to create a retail store design that seamlessly embodied both ethnic and western wear, while exuding comfort, luxury, and a sense of quiet sophistication. The challenge lay in translating this multifaceted vision into a physical environment, one that was not only aesthetically compelling but also intuitively functional.
The design narrative unfolded with a focus on restraint and clarity. The designers carefully chose a subdued material palette to evoke a sense of understated elegance. They wrapped the entire space in a seamless, light beige concrete micro-topping—from floor to wall—creating a neutral yet warm canvas that allows the garments to take center stage.Curved walls and custom furniture with softened edges introduce a sense of fluidity, creating a cocoon-like environment that feels both intimate and expansive.
This Retail Store Design Embodies Comfort, Luxury, and Sophistication | Jetsons
One of the key challenges in the project was the spatial layout and display strategy. The space needed to accommodate an array of menswear, from structured sherwanis and tailored suits to safas and handcrafted shoes, without appearing cluttered. The solution: minimal but thoughtful display interventions.
Bespoke hanger rods, finished in matte antique brass, elegantly suspend from the ceiling for primary apparel displays and rise subtly from the floor for showcasing footwear. The designers created these rods for more than just utility—they fitted them with concealed down-throw lighting to delicately illuminate each garment and enhance the visual appeal of the collection.
Upon entering through a fluted glass door framed in matte black mild steel, the layout immediately reveals its considered approach. Two compact display hangers frame the right side at the entry, and a prominent main display anchors the central axis. The third hanger rests on the left wall which is the second main display. Accessory shelves—one doubling as a built-in seat—connect the entryway to the trial room, adding multifunctionality.
Trial rooms are discreetly tucked into the rear-left corner, ensuring privacy while remaining seamlessly integrated into the spatial narrative. Oversized 8-foot mirrors with perimeter lighting enhance the store’s volume and add drama to the fitting experience.
Furniture pieces are kept deliberately minimal and sculptural. At the center, mirrored modular tables form a large unit, paired with chairs and pouffes. Designed to accommodate both intimate fittings and larger group interactions, this flexible layout underscores the brand’s bespoke philosophy. Near the entrance, a billing booth finished in the same texture as the floor and walls subtly blends into the interiors.
In essence, the store unfolds as an immersive exhibit, an architectural envelope that elevates the user’s experience of tailored menswear. It is a space where Indian tradition and Western refinement find common ground, articulated through a vocabulary of contemporary minimalism and tactile luxury.
Fact File
Designed by: Jetsons
Project Type: Retail Store Design
Project Name: Seamless Surfaces
Location: Malad, Mumbai, India
Project Size: 250 Sq.ft
Principal Architect: Jeet Soneji
Team Design Credits: Sahil Shaikh & Jeet Soneji
Table Lamps: Harshita Jamthani Designs
Photograph Courtesy: Neelanjana Chitrabanu
Firm’s Instagram Link: Jetsons
For Similar Projects >> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
In the realm of contemporary interior architecture, few projects manage to strike the delicate balance between structural rigidity and organic grace. The architects conceptualised and executed “The Sinuous Soul,” by the visionary team at Design Inset Atelier. It is a profound exploration of this exact duality. It moves away from the sterile, rigid lines that […]
The interior design philosophy of this residence is rooted in creating a seamless balance between classical elegance and contemporary functionality. Designers envision the space as a refined yet warm home where timeless architectural detailing meets modern-day living needs. A Warm Home Rooted In Classical Elegance & Functionality | Tvashta Architects & Interiors A soft, neutral […]
Gulabo & Co. is a neighbourhood café situated along Ahmedabad’s busy Commerce Main Road, occupying a decades-old mixed-use complex within a university-dominated precinct. Designed by the city-based architectural design firm Spatial Inquiry, the café is located at a prominent intersection. The site in a mixed-use building has evolved through multiple lives: first as a residence, […]
Flanked by the sea on one end of the site, Eventide Coffee Shop is truly and well blessed by abundant east light. Uninterrupted views and the constant presence of the sea become the quiet narrators of the space, shaping what is both a passion project and a place of pause. The café emerges as an […]
A gentle retrofit in Mumbai House of Curves is a quiet reimagining of a 25-year-old row house located in one of Mumbai’s most densely packed neighbourhoods. Like many homes of its time, architects shaped it using rigid dimensions, strict geometry, and a lifestyle adjusted to tight spatial limits. Over the years, the family had adapted […]
“The Tellapur Atelier” is a 1965 sq. ft. sanctuary designed by Ordell Interiors. Led by Vikas Kumar and Rachana Reddy, the project moves away from superficial decor, focusing instead on structural detailing and custom craftsmanship. Custom Craftsmanship In This Home Is A Masterclass In Modern Transitional Style| Ordell Interiors The home is a masterclass in […]
Across Horizon is a modern apartment designed as a calm yet expressive retreat above the city. Located on a higher floor, the home is conceived around openness, visual continuity, and a strong connection to the urban skyline. The design explores how contemporary interiors can remain warm, personal, and functional while embracing expansive views and modern […]
Nest Harmony is a sophisticated residential interior design project that redefines modern luxury living. Contemporary design meets timeless comfort in this sanctuary, creating a home that is both aesthetically refined and profoundly welcoming. The design philosophy centers on the concept of a curated ‘nest’. A personal retreat built on balance, high-end materiality, and an effortless […]
In a city where apartments often feel sealed off from their surroundings, this 1500 sq ft home off Kanakapura Main Road holds an unexpected advantage: a continuous fringe of mature trees that frame every window. It is this rare connection to nature that shaped HabitArt Studio’s approach, guiding the project toward a design language that […]
Luxury today is no longer defined by excess. It is shaped by intention, emotion, and experience. The Tropicals is a residential project conceived with this belief at its core—where design transcends visual appeal to create a deeply sensory, restorative environment that feels both rooted and refined. Designed as a permanent retreat from the fast-paced rhythm […]