Located on a bustling 17.5-meter-wide road in Patel Nagar, New Delhi, Differentiated Facets by rat[LAB] Studio redefines the landscape of urban commercial architecture. This architectural landmark challenges conventional design norms by integrating a parametric facade that balances functionality with striking aesthetics. The south-facing structure utilizes advanced design solutions, combining modular elements and state-of-the-art solar control techniques to deliver a building that is both visually captivating and energy efficient.
Editor’s Note: “Differentiated Facades by rat [LAB] Studio reimagines modern urban commercial architecture. Boasting a dynamic, energy-efficient facade, the building is elevated with wing-like forms providing solar control and modular design. Merging architecture and landscape into a seamless integration gives visual impact while offering innovative and sustainable design.” ~ Anusha Sridhar
The Parametric Facade Redefines The Landscape Of Urban Commercial Architecture | rat[LAB]
The building’s south-facing orientation posed challenges of high solar exposure, which rat[LAB] Studio turned into an opportunity for innovation. Employing a system of 19 meticulously angled fins, the design diffuses natural light while minimizing heat gain, maintaining a comfortable indoor environment throughout the day. This thoughtful approach not only reduces the dependency on artificial cooling systems but also creates a dynamic play of shadows and reflections, transforming the façade into a visual spectacle. The result is a contemporary commercial space that marries practicality with a bold architectural vision, setting a new standard for urban design in Patel Nagar.
At the core of Differentiated Facets, led by Principal Architect Sushant Verma, is a visionary approach that transforms the building’s inherent asymmetry into a defining feature. The façade is thoughtfully divided into three sections: two asymmetrical wings flanking a central zone for commercial signage. These wings introduce dynamic elements with angled fins that catch and reflect sunlight, creating a play of light and shadow, adding depth and movement to the building’s exterior.
The central section seamlessly integrates signage, ensuring brand visibility while maintaining the building’s design integrity. This balanced approach allows the structure to serve commercial needs without compromising its architectural identity.
The asymmetrical design adds rhythm and visual interest, making the building a standout presence in its urban context. By embracing asymmetry as an asset, Differentiated Facets becomes a symbol of innovative design, transforming constraints into opportunities. It stands as a testament to how thoughtful architecture can elevate both functionality and aesthetics in an urban setting.
Lighting design is integral to the identity of Differentiated Facets, transforming its architectural presence from day to night. Concealed cove lighting artfully highlights the angular fins, creating a warm, glowing façade that makes the building a striking landmark in the evening. This illumination technique subtly emphasizes the structure’s geometric complexity, casting intricate shadows that shift with the viewer’s perspective.
The use of expanded metal mesh allows light to diffuse gently through the façade, adding a soft, ambient glow that contrasts with the bold, illuminated fins. This interplay between light and shadow enhances the building’s depth, giving it a dynamic and layered appearance after sunset. The lighting design not only enhances the building’s visual appeal but also aligns with its energy-efficient philosophy, providing an aesthetically pleasing environment that is both sustainable and engaging. The result is a commercial space that commands attention, becoming a visual focal point in Patel Nagar’s urban landscape.
The architectural vision extends beyond the building’s façade, thoughtfully incorporating a landscape design that enhances and complements the overall structure. The entrance plaza features linear stone patterns in varying shades of grey, reflecting the façade’s angular geometry and establishing a visual rhythm. Geometric planters, boundary walls, an intricately designed entrance gate, and flooring all draw inspiration from the building’s architectural language, providing a seamless blend of greenery and structure.
This cohesive integration ensures a smooth transition between exterior and interior spaces, creating a unified and visually engaging experience from the moment one arrives. The landscape design is not only an aesthetic extension but also reinforces the building’s architectural identity, offering a harmonious connection between built form and its surrounding environment. This careful blending of elements creates a space that is both functional and visually appealing, ensuring that the architecture and landscape complement each other in perfect balance.
Lighting is essential to the transformation of Differentiated Facets, turning it into a dynamic architectural presence from day to night. Concealed cove lighting, strategically placed behind golden metallic strips, casts a warm glow that highlights the angular fins, creating a luminous façade that draws attention after sunset. This subtle lighting approach enhances the building’s distinctive geometry, turning the illuminated fins into guiding lines that accentuate its form.
The use of expanded mesh allows light to diffuse softly, adding a layer of depth to the façade while creating an interplay of light and shadow that changes with different perspectives. The result is a façade that appears to shimmer and shift, giving the building a sense of movement even in the stillness of night. This carefully orchestrated lighting design transforms the structure into a striking landmark, ensuring that it remains a focal point in Patel Nagar’s urban landscape long after the sun has set.
Through the use of angled fins and a modular design, the rat[LAB] Studio team maximizes the efficiency of the building’s narrow site. The fins are arranged to create a rhythmic pattern across the façade, introducing depth and visual interest that changes as one moves along the building’s frontage. This dynamic geometry not only contributes to the building’s aesthetic appeal but also plays a functional role, optimizing light control and shading throughout the day.
Each fin is carefully positioned to ensure that the façade remains visually engaging from different perspectives. Meanwhile, the modular approach allows for easy adjustments during construction. The thoughtful design ensures that every inch of the site is used effectively. Moreover, it balances open and shaded areas for comfort and energy efficiency. This strategic use of geometry transforms a challenging site into an asset. Thereby, delivering a structure that is both efficient and visually compelling in its urban setting.
The project is more than just a building; it redefines what commercial architecture can achieve in a dense, urban environment. Designed by rat[LAB] Studio, the project skill fully merges advanced design techniques with a keen understanding of environmental challenges. Utilizing innovative materials, precise solar control, and a geometric façade, the structure balances visual appeal with functionality. Thus, creating a space that is both efficient and captivating.
The use of angled fins and modular design is not merely aesthetic. Moreover, it optimizes natural light, airflow, and energy use, reducing the need for artificial cooling while maintaining comfortable interiors. Additionally, this approach ensures that the building is as energy-efficient as it is visually dynamic. With an ever-changing play of light and shadow, it makes it a focal point in its urban setting.
Differentiated Facets symbolizes modern architecture’s ability to adapt to environmental demands while creating spaces that are iconic and sustainable. It enriches the evolving fabric of Patel Nagar, standing as a bold architectural statement that respects its surroundings. Meanwhile setting new standards for urban commercial spaces. This project is a testament to the potential of thoughtful design. Thus, offering a visually engaging landmark that enhances the quality of urban life with efficiency and beauty.
Differentiated Facets by rat[LAB] Studio redefines urban commercial architecture through innovative design and functionality. It uses angled fins and modular elements for optimal light and energy efficiency. Its dynamic façade, enriched by a seamless blend of architecture and landscape, creates a striking urban landmark in Patel Nagar. This project stands as a model for future developments. Thus, demonstrating how thoughtful design can create spaces that are both visually impactful and sustainable.
Fact File
Designed by: rat[LAB]
Project Type: Commercial Architecture Design (Parametric Façade)
Project Name: Differentiated Facets | Modules that Evolve; Façades that Inspire
Location: Patel Nagar, New Delhi (Delhi NCR)
Year Built: September 2024
Principal Architect: Ar. Sushant Verma
Photograph Courtesy: Yash Mankotia
Clients: Mr. Rajesh Malhotra
Architecture: Design Consortia
PMC: Manomav Engineers
Documentary: Design Filter Media
Firm’s Website Link: rat[LAB]
The Firm’s Instagram Link: rat[LAB]
Firm’s Facebook Link: rat[LAB]
For Similar Projects >> The Brief was to Contemporize Mid-Century Modern Architecture
Nestled within Prakriti Farms, this residence epitomizes rustic farmhouse interior design charm and a deep connection with the natural world. Its elegance lies in its emphasis on elemental materials and its seamless integration with the surrounding landscape. With three bedrooms and a spacious living area, the home was strategically designed in an L shape to […]
House of Heights: How design shapes relationships and well-being? “A house can transform its people. The living room, the tallest space in my home, is where we socialize, express our feelings, and spend the most time—an open arena for life’s conversations. The impact of front elevation design on home and harmony further emphasizes how thoughtful design […]
Spacious, inviting, and intimate, courtyards have an integral place in the vernacular architecture across India. Beyond their climatic purposes, courtyards assume the role of a social space, a space for contemplation, and a space where something happens. Their presence in various forms, proportions, and sizes has been a ubiquitous feature in Indian vernacular architecture. The […]
Located in Bangalore, opposite a large neighborhood park, a set of 4 houses was to be built—one of which was to be the personal house for the client, and the others were to be let out. The intent of these Bangalore homes was to create a quiet presence on the street and evoke a sense of […]
The modern residence integrates contemporary architecture with biophilic design principles, offering a luxurious and nature-connected living experience. The exterior features clean lines, landscaped lawns, and vertical green walls that soften the structure while promoting sustainability. The minimalist contemporary interior designs of this are designed with an open-plan layout, double-height ceilings, and large glass openings, ensuring […]
Some homes are big on square footage but don’t maximize space—and then some compact ones make the most of precious space at a premium. Located in Bangalore, this 3,000 sq. ft. villa interior design exemplifies this residential project, exploring staggered volumes that led to creating spaces at multiple levels, including a mezzanine floor. As per […]
In the heart of Gurugram, where the city’s energy pulses with both hard work and hard play, a 2600 sq. ft. rooftop terrace design has been transformed into the ultimate hangout spot. Designed for the young and the young at heart, this terrace captures the spirit of a city that knows how to balance the […]
In the vibrant town of Kannur, Kerala, the contemporary house design of this residence is more than a home—it’s a sanctuary designed to nurture both body and soul. Built for a family of five, it blends minimalist elegance with everyday comfort, creating a space that feels alive, welcoming, and deeply connected to nature. Editor’s Note: […]
The one-acre site of Saukhya Farm is nestled in the lush valley of Beze Village, on the outskirts of Nashik. Surrounded by small farms, it offers sweeping views of Beze Dam and the surrounding hills. The clients’ brief was to transform the site into a farmhouse and to cultivate part of it into an orchard. Work […]
Nestled on the bustling Karnavati Road in Ahmedabad, this modern residence spans over a 10,881 sq. ft. corner plot, seamlessly integrating form, function, and tranquility. The house is thoughtfully planned in an L-shaped configuration of this house design, with its entry oriented to the east and a lush garden strategically placed in the southwest corner […]