Birva Shah, the founder of Kaleidus WorkPlace Solutions shares her journey for the deep rooted passion for design.

Kaleidus WorkPlace Solutions is a firm in Ahmedabad which specializes in planning, designing and executing commercial and retail spaces. Founded by Birva Shah the firm focuses on user centered and practical design solutions.

In an interesting conversation with Birva Shah, the founder of Kaleidus WorkPlace Solutions, she unveils stories about her journey as an designer.

What is the story of your passion for design?

My passion for design is deeply rooted in my curiosity and appreciation for creativity and aesthetics. It all started at a young age when I found myself drawn to beautiful artwork, architecture, and well-designed products. I was fascinated by how simple lines, colors, and shapes could evoke powerful emotions and enhance the human experience.

As I grew older, I began to explore different forms of design. Right from urban design to interior design to product design. Each discipline offered its own unique challenges and opportunities for creativity. I found joy in experimenting with various materials, exploring different styles, and pushing the boundaries of conventional design norms.

What truly ignited my passion for design was the ability to make a positive impact on people’s lives through thoughtful and purposeful design solutions. Whether it was creating a user-friendly interface for a digital product, designing a comfortable and inviting space for a client’s home, or crafting a product that simplified everyday tasks, I realized the power of design to improve functionality, enhance experiences, and inspire delight.

Over the years, my passion for design has only grown stronger. I am constantly seeking new inspiration, learning from diverse perspectives, and pushing myself to innovate and create meaningful solutions. Design is not just a career for me; it’s a lifelong journey of exploration, expression, and transformation. And through my work, I hope to continue making a positive impact on the world around me.

What pushed you to commence your own interior design studio?

The decision to commence my own interior design studio, Kaleidus WorkPlace Solutions, was driven by a combination of factors. This included my passion for design and a desire for creative freedom. Also, a vision to make a meaningful impact in the industry.

Passion for Design:

My deep-seated passion for design fueled my desire to create a space where I could fully immerse myself in the creative process. Whereas, explore innovative ideas, and bring my vision to life. I found immense joy and fulfillment in designing spaces. Spaces that not only looked beautiful but also enhanced the lives of those who inhabited them.

Creative Freedom:

Starting my own interior design studio, Kaleidus WorkPlace Solutions, allowed me the freedom to pursue projects that aligned with my values, interests, and design aesthetic. I no longer had to compromise my vision or ideas to conform to someone else’s standards. Instead, I could set my own design direction, experiment with different styles and materials, and create spaces that truly reflected my vision and expertise.

Impact and Influence:

I saw an opportunity to make a meaningful impact in the interior design industry by starting my own studio Kaleidus WorkPlace Solutions. I wanted to challenge traditional notions of design, prioritize sustainability and functionality, and advocate for inclusive and accessible design principles. By establishing my own studio, I could leverage my skills and knowledge to shape the future of design and inspire positive change within the industry.

Entrepreneurial Spirit:

The entrepreneurial spirit within me drove me to take the leap and start my own business Kaleidus WorkPlace Solutions. I was excited by the prospect of building something from the ground up, overcoming challenges, and achieving success on my own terms. I thrived on the autonomy and responsibility that came with being a business owner. However, I was also eager to chart my own path in the competitive world of interior design. Starting my own studio has been both a challenging and rewarding journey, and I am grateful for the opportunity to follow my passion and contribute to the world of design in my own unique way.

Journey of the Design Process

Could you write in short about the philosophy you go with when designing a certain project?

My philosophy revolves around three key principles:

User-Centered Design:

I believe in putting the needs and preferences of the end-users at the forefront of the design process. By understanding their lifestyle, preferences, and functional requirements, I strive to create spaces that not only look visually stunning but also enhance their daily lives and experiences.

Functional and Practical Design:

I emphasize functionality and practicality in every aspect of my design. Spaces should not only be aesthetically pleasing but also efficient, comfortable, and conducive to the activities they are intended for. I pay close attention to spatial planning, ergonomic considerations, and flow to ensure optimal functionality and usability.

Timeless Elegance with a Touch of Innovation:

I believe in creating designs that stand the test of time while incorporating elements of innovation and creativity. I aim to strike a balance between timeless elegance and contemporary flair, infusing each project with unique touches that reflect the client’s personality and style.

In essence, my philosophy revolves around creating user-centric, functional, and visually captivating designs. They enrich the lives of the people who inhabit them, while also standing as timeless works of art.

What is the inspiration behind your concept developments and design ideations?

My concept developments and design ideations draw inspiration from a diverse range of sources, including:

Nature:

Nature serves as a boundless source of inspiration for me. I often find inspiration in the organic shapes, textures, colors, and patterns found in the natural world. Whether it’s the tranquility of a serene landscape, the complexity of a fractal pattern, or the harmony of a color palette, nature’s beauty informs many aspects of my designs.

Cultural Influences:

I draw inspiration from various cultures around the world. I incorporate elements of their art, architecture, traditions, and symbolism into my designs. Exploring different cultural perspectives allows me to create rich and immersive environments that resonate with diverse audiences.

Art and Design History:

Studying art and design history provides valuable insights into timeless design principles, iconic styles, and innovative techniques. I draw inspiration from the works of renowned artists, architects, and designers. Also by reinterpreting classic motifs and design elements in contemporary contexts.

Technology and Innovation:

I’m fascinated by the intersection of design and technology, and I often draw inspiration from cutting-edge innovations, materials, and techniques. Exploring emerging technologies and trends allows me to push the boundaries of traditional design and create innovative solutions. These solutions are both functional and visually striking.

Client’s Vision and Story:

Each project is unique, and I draw inspiration from the client’s vision, story, and aspirations. By understanding their goals, preferences, and personal narratives, I can tailor my designs to reflect their identity, values, and lifestyle, creating spaces that feel deeply meaningful and authentic.

Emotional Responses:

I believe that good design should evoke emotional responses and create memorable experiences. I draw inspiration from the feelings and emotions I want to evoke in the people who interact with my designs. Whether it’s a sense of tranquility, excitement, nostalgia, or wonder.

In summary, my concept developments and design ideations are inspired by a diverse array of sources, ranging from nature and culture to art and technology. By drawing inspiration from these varied influences, I strive to create designs that are both aesthetically captivating and deeply meaningful. They are enriching the lives of those who inhabit them.

With online platforms showcasing a variety of trends, how did you decide on your signature style amidst the ever changing trends?

Deciding on my signature style amidst the ever-changing trends in the design industry has been a journey of self-discovery, experimentation, and reflection. While online platforms showcasing a variety of trends can be inspiring, I’ve learned to navigate them while staying true to my own design ethos.

I began by exploring different design styles, experimenting with various techniques, materials, and aesthetics. Through this process of self-exploration, I discovered what resonated with me on a personal and creative level. I identified core principles and values that define my approach to design. They include a focus on functionality, user-centricity, sustainability, and timeless elegance.

These principles serve as guiding lights that inform my design decisions and help me stay grounded amidst changing trends. I prioritize understanding the needs, preferences, and stories of my clients. By listening attentively to their vision and aspirations, I can tailor my designs to reflect their unique identity. Also create spaces that resonate with them on a deeply personal level.

I prioritize understanding the needs, preferences, and stories of my clients. Further, by listening attentively to their vision and aspirations, I can tailor my designs to reflect their unique identity and create spaces that resonate with them on a deeply personal level.

What values do you prioritize in your life and how do they reflect in your way of work?

Integrity is fundamental to everything I do. I believe in honesty, transparency, and ethical conduct in all my relationships and endeavors. This value is reflected in my work through my commitment to delivering on promises, upholding professional standards, and treating clients, colleagues, and collaborators with respect and integrity. I believe in the pursuit of excellence and quality in everything I do. Whether it’s crafting a design concept, selecting materials, or overseeing the execution of a project, I strive for the highest standards of quality and craftsmanship.

However, quality is non-negotiable, and it reflects my commitment to delivering outstanding results that stand the test of time. Additionally, I prioritize sustainable practices and materials in my designs, seeking to minimize environmental impact and promote eco-conscious living. By staying true to these values, I strive to create meaningful experiences, build lasting relationships, and make a positive impact in the world through my work.

A Sneak Peek Into The Projects Done By Kaleidus WorkPlace Solutions

Could you share the story of a project which has truly challenged you go beyond your conventional style of design?

One project that challenged me to go beyond my conventional style of design was a renovation project. It was in an old building that was being repurposed into a modern co-working space by Kaleidus WorkPlace Solutions. Maintaining a balance between aesthetics and functionality was paramount in this project. I had to carefully select materials, finishes, and furniture that complemented the building’s historic character while also meeting the practical needs of a modern workspace. The client emphasized the importance of creating collaborative spaces that fostered interaction and creativity among co-workers. This required me to rethink traditional office layouts and incorporate innovative design features such as flexible workstations, communal areas, and informal meeting spaces that encouraged collaboration and teamwork.

With the technological advancements, which is the one tool you feel is a blessing to deal with design challenges?

One tool that I believe is a blessing for dealing with design challenges in the era of technological advancements is virtual reality (VR) technology. VR has revolutionized the way designers conceptualize, visualize, and interact with their designs, offering a host of benefits for addressing design challenges.

With VR, designers can make real-time modifications to their designs and instantly visualize the changes within the virtual environment. This facilitates a more iterative design process. A platform where designers can quickly test different design options, evaluate their impact, and refine the design accordingly.

By using VR for design visualization and validation, designers can reduce the need for physical prototypes, mock-ups, or site visits. Thereby, resulting in cost and time savings. VR technology also enables designers to streamline the design review process, leading to faster project approvals and shorter project timelines. As VR technology continues to evolve, its impact on the design industry will only grow. It will empower designers to create better, more innovative, and more impactful designs.

What role do you think a well designed interior space has on the users mood and workability and how do you achieve it in your designs?

A thoughtfully designed interior space has the power to evoke positive emotions and enhance the mood of its occupants. Elements such as natural light, colors, textures, and spatial layout can impact mood by creating a sense of comfort, tranquility, and inspiration. For example, incorporating biophilic elements such as indoor plants or natural materials. They can evoke feelings of connection to nature and promote a sense of well-being. A well-designed interior space can however, facilitate collaboration, creativity, and innovation among its users.

Incorporating communal areas, breakout spaces, and flexible meeting rooms encourages spontaneous interactions, idea sharing, and brainstorming sessions. Thoughtful design choices such as movable furniture, writable surfaces, and inspiring artwork can stimulate creativity. It can foster a sense of community within the workspace.

In my designs, I strive to achieve these objectives by following a user-centric approach that prioritizes the needs, preferences, and experiences of the occupants. I begin by gaining a deep understanding of the users’ goals. It also includes work patterns, and lifestyle preferences with thorough research and client consultation.

Considering the wide range of materials available today, how do you choose the right material palette which aligns with your design language and the client aspirations?

Choosing the right material palette is a crucial aspect of the design process. As it plays a significant role in shaping the aesthetic appeal, functionality, and overall ambiance of a space. I begin by engaging in extensive discussions with my clients to understand their vision, preferences, and aspirations for the project. I encourage open communication and collaboration. This is to ensure that the material palette reflects the client’s personal style, brand identity, and desired ambiance for the space.

I conduct extensive research and exploration to identify a wide range of materials that align with the design concept and client aspirations. This involves studying material properties, finishes, textures, colors, sustainability credentials, and budget considerations to narrow down the options. I incorporate sustainable and eco-friendly materials into the palette whenever possible, aligning with my commitment to responsible design practices. By following these principles and approaches, I can curate a material palette. One that not only aligns with my design language and the aspirations of my clients but also enhances the overall aesthetic, functionality, and sustainability of the space.

Beyond Design!

Apart from designing, which are other hobbies that inspire you to keep going?

Outside of designing, I find inspiration and motivation in various hobbies, including traveling, art and photography, reading, outdoor activities, cooking, and music and performing arts. These pursuits allow me to explore new cultures, environments, and perspectives, stimulating my creativity and enriching my design practice. Whether it’s immersing myself in nature, capturing moments through photography, experimenting with new recipes, or attending cultural events. Each hobby however, provides me with opportunities for personal growth, relaxation, and self-expression. By embracing diverse interests and passions, I cultivate a well-rounded lifestyle that enhances my creativity. It also fuels my inspiration, and ultimately enriches the design process.

Which aspect of interior designing brings you the sense of fulfilment?

The aspect of interior designing that brings me the greatest sense of fulfillment is the opportunity to positively impact people’s lives through thoughtful and meaningful design solutions. Knowing that my designs have the power to enhance the well-being, productivity, and overall quality of life for the occupants of a space fills me with a profound sense of purpose and satisfaction. Whether it’s creating a peaceful sanctuary where someone can unwind after a long day, designing an inspiring workspace that fosters creativity and collaboration, or transforming a community space that brings people together. The ability to create environments that resonate with people on a deep emotional level is incredibly fulfilling.

Looking ahead in the future, what are some of the commitments to yourself to help you grow as an individual?

Looking ahead, I am committed to several personal growth initiatives that will help me evolve as an individual. This includes prioritizing continuous learning through formal education, online courses, and self-directed study to stay informed about the latest trends and technologies in interior design. I will also prioritize self-reflection and challenge myself to step out of my comfort zone. This includes embracing feedback and cultivating a growth mindset.

Maintaining a healthy work-life balance and prioritizing self-care through mindfulness, physical activity, and hobbies will be essential for sustaining long-term success and well-being. Additionally, I am dedicated to giving back to my community through volunteer work, mentorship, and pro bono design projects. While also actively promoting diversity, equity, and inclusion in all aspects of my life and work. In summary, by committing to these initiatives, I am confident that I will continue to grow personally and professionally. This will deepen my impact in the world, and contribute meaningfully to the well-being of others.

Beyond professional achievements, what personal legacy do you hope reaches the masses and can make an impact on their lives?

Beyond professional achievements, my ultimate personal legacy is to inspire and empower others to pursue their passions, unlock their potential, and make a positive impact in the world. Through my actions, words, and interactions, I hope to instill a sense of courage, optimism, and purpose in those around me. I I also want to encourage them to dream big, overcome obstacles, and strive for excellence in their endeavors. Whether through mentorship, advocacy, or philanthropy, I aim to create opportunities for others to thrive. I also aim to contribute to a more just, compassionate, and sustainable society. My legacy is not measured by individual achievements. Rather it is by the collective impact of inspiring others to reach their full potential and leave their own positive mark on the world.