search
  • TADstories with Ar.Anup Murdia and Ar.Sandeep Jain | Design Inc.

    Ar. Anup Murdia and Ar. Sandeep Jain, the founders of Design Inc. share their journey of embarking architecture with the passion for understanding spaces.

    Design Inc. is an architectural firm situated in Udaipur, founded by Ar. Anup Murdia and Ar. Sandeep Jain in 2011. The firm believes in creating spaces with overall understanding of certainties and uncertainties expected by users with clean details.

    What is the story of your passion for architecture?

    Driven by a fascination with how spaces shape lives, embarked on a journey to understand the art and science of building design. The prospect of leaving a tangible legacy, combining aesthetics with functionality, fueled our passion. With each blueprint and structure, we sought to capture the essence of human expression, transforming visions into tangible realities that enrich lives and communities. All such happenings did motivate us to pursue architecture.

    What pushed you to commence your own architecture studio?

    Freedom of creation. We launched our own architecture practice, Design Inc., driven by a desire for creative autonomy, a vision to realize unique design concepts, and a passion for shaping spaces that inspire. Fueled by a commitment to innovation and client collaboration, we embarked on this journey to craft meaningful architectural solutions.

    Design Inc Architecture

    Journey of Design Process.

    Could you write in short about the philosophy you go with when designing a certain project?

    We believe in creating spaces, considering certainties and un-certainties expected by users regarding utilization, environment and maintenance. We work on designing the elements line, shape, size and space in accordance with principles of design. Thereby, contributing to appropriate proportion, pattern and hierarchy. We provide design solutions with a minimalist approach synchronized with clean details and contextual design.

    What is the inspiration behind your concept developments and design ideations?

    Concept development and design often stem from a blend of intuition, experience, research, and creativity. While seemingly irrational at times, it’s the fusion of divergent ideas and unconventional thinking that sparks innovation. Inspiration may arise from personal experiences, cultural influences, nature, technology, or even dreams. Embracing ambiguity and allowing ideas to evolve without constraints can lead to breakthroughs that defy logic yet resonate profoundly with audiences. Thereby, shaping the future of design and creativity. So basically it’s an amalgamation of all such variables.

    Living room design

    With years of learning and practice in architecture, how did you evolve your design language?

    We try to evolve design language through following measures:

    1. Embracing user feedback to understand needs.

    2. Exploring new technologies for innovative solutions.

    3. Simplifying complex elements for clarity.

    4. Balancing tradition with modernity for timeless appeal.

    5. Collaborating across disciplines to gain fresh perspectives.

    6. Iterating constantly to refine and adapt to changing contexts.

    7. Striving for coherence while allowing for evolution.

    Living and Dining

    What values do you prioritize in your life and how do they reflect in your way of work?

    Honesty and sincerity towards work.

    Sneak Peek Into Projects Done By Design Inc.

    Looking back at all the design projects you’ve worked on, which is the project that has made an impact on you?

    The Concrete Concert and Chordia House.

    Bedroom interior

    Considering the quick paced lifestyle of today, how do you use technology to deal with the project challenges?

    In architecture practice, technology revolutionizes design, visualization, and collaboration. Computer-aided design (CAD) software enables precise drafting and modeling. Building Information Modeling (BIM) streamlines project coordination and lifecycle management. Virtual and augmented reality enhance client presentations and design reviews.

    Could you share the story of a project which has truly challenged you go beyond your conventional style of approach?

    Somehow , practically , we try to make different approach for every project. In terms of challenge, its mainly like a jig saw puzzle, which adds to our interest in solving, which on the contrast has more than one solution.

    Lounge interior

    How do you think your projects can make a change in the way people perceive built spaces?

    Projects can change the way people perceive built spaces in various ways. For example, innovative architecture can redefine traditional notions of aesthetics and functionality, while urban development projects can transform neglected areas into vibrant community hubs, altering perceptions of safety and desirability. Additionally, projects focused on sustainability can raise awareness about environmental issues and inspire people to see built spaces as interconnected with nature.

    Beyond Design!

    Apart from architecture, which are other hobbies that inspire you to keep going?

    Artifacts’ design, sketching , music, and mental health grooming.

    Bedroom interior

    What impact has the journey of architecture had on you personally?

    Every city, space, environment feels like a distinct space, whose designer seem to be Mother Nature, prompting to be in love with everything around.

    Looking ahead in future, what are some of the commitments to yourself to help you grow as an individual?

    Commitments to personal growth are vital for ongoing development. Here are some potential commitments which seem important to us: Continuous learning, self-reflection, physical health, mental health, setting goals, stepping out of comfort zone, building relationships, giving back, adaptability, gratitude practice.

    Interior design by Design Inc

    Beyond professional achievements, what personal legacy do you hope reaches the masses and can make an impact on their lives?

    We strive to leave a legacy of positivity and hope, inspiring others to live authentically, pursue their passions, and make a positive impact in the world. Whether through acts of kindness, advocacy for social justice, or simply being a source of encouragement and support to those around me. We hope to leave a lasting impression that resonates with people from all walks of life and inspire them to create positive change in their own communities and beyond.

    Nestled In An Ecological Environment, Eden Moss Tells A Story Of Purity | Urbane Ivy

    “Even within the smallest green lies all the purity and freshness of Eden.” This idea became the seed for Eden Moss, a home nestled in an ecological environment and imagined as a breath of freshness, evoking the scent of mud after rain, and seamlessly intertwined with nature while still embracing comfort and contextual charm. Nestled […]

    Read More

    Layered Architecture Brings Out The Cultural Memory Of The Client’s Vision | Tales of Design Studio

    In Tiruppur’s industrial heartland, where the rhythm of textile mills sets the tone, the layered architecture in this Villa offers a quiet counterpoint. Shaped by stillness, proportion, and cultural memory, the home reflects the clients’ vision for a contemplative retreat. Set on a square plot within a gridded residential layout, the residence embraces architectural restraint […]

    Read More

    Sanctum Is A Home Within Nature, Built With Nature | ma+rs

    Nestled in what was once a coconut orchard, Sanctum serves as a sanctuary for a retired couple. Their daughter & a feline companion join them to offer a tranquil environment for everyday goings-on. The site is a 60’ x 90’ portion of land with six coconut trees. Two teak wood & silver oak trees, each […]

    Read More

    Openness In Structure And Spirit Is The Soul Of This Urban Home | Archemist Architects

    Tucked into the calm, tree-lined lanes of Nagarbhavi in Bangalore, Avani Residence rises as a poetic response to the chaos of the city, a vertical sanctuary where light dances, materials breathe, and space unfolds in gentle rhythms. Designed by Archemist Architects for a family of four, the residence is a nuanced interplay between constraint and […]

    Read More

    This Bespoke Cafe Is A Bold Experiment In Layered Raw Textures And Sculpted Forms | UrbanNest Design Studio

    The designers envision Asterix Café as a flagship destination that challenges café design conventions. While coffee culture often associates with warm, pastel tones, Asterix dares to be different by embracing darkness as its defining aesthetic. Designed by UrbanNest Design Studio, the bespoke cafe is a bold experiment in creating a multi-functional, community centric space where […]

    Read More

    This Home With An Earthen Design Opens Out To Lush Farms Outside And Cosy Interiors Inside | Bhutha Earthen Architecture Studio

    Adorn, a home filled with earthen design and the laughter of a family of four, nestles in the peaceful neighborhood of Selvapuram, Coimbatore. “On one side, it shares boundaries with cozy family homes; meanwhile, the other side opens to expansive fields dotted with tall trees.” The fresh air scented with greenery sets a calming atmosphere […]

    Read More

    Open Courtyards And A Biophilic Design Connect The Outdoors With The Indoors | R+R Architects

    Situated in Ahmedabad, Gujarat, Anandvan residence beautifully embodies biophilic design, fostering a deep connection with nature through its thoughtful integration of outdoor and indoor spaces through open courtyards. Open Courtyards And A Biophilic Design Connect The Outdoors With The Indoors | R+R Architects Location The location and surroundings played a significant role in determining the […]

    Read More

    The Chair Affair | India’s Iconic Furniture Design Competition 2025

    What if the simplest object in your home could turn into a design icon? Tectona Grandis Furniture and The Architects’ Diary come together to introduce the Chair Affair. This is India’s first-of-its-kind furniture design competition that dares architects and designers across India to rethink the most essential piece of furniture – the Chair. Beyond function, […]

    Read More

    This Kindergarten School In Mysore Is Redefining Classrooms By Opening Into The Nature | Baya Studios

    In a calm and serene residential area of Mysore, a 10,000 sq. ft. site with mature mango and coconut trees set the stage for Eden Kindergarten school. One half of the land was already occupied by an existing block, while the other half was shaded by the canopy of old trees. Instead of altering this […]

    Read More

    Farmhouse Designs in India: 15 Inspiring Styles To Know

    The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]

    Read More
  • Innovative applications of temporary wallpaper in contemporary architecture

    Origami in Architecture: 15 Ways To Unfold Creativity