In Bangalore, India, DS2 Architecture designed the Lexus Showroom, a commercial interior design project bridging the cultures of Karnataka and Japan. Time, language, context and ethos are all intertwined in the design. The exterior facade is influenced by the iconic Lexus grille, which resembles a spindle. This design makes Lexus more familiar and intimate to the Indian market. It is an amalgam of ideas and cultures.
Lexus Showroom: The Intertwining of Design and Culture | Ds2 Architecture
Designed by combining elements from Karnataka and Japan, the Lexus showroom is an encapsulation of time, language, context, and ethos. All elements interact to create Lexus’s brand slogan, “Experience amazing”, in unison.
Located in Richmond circle, Bengaluru, a part commercial and residential area with heavy traffic, the external façade was influenced by the iconic grill designs of Lexus cars.
An L-shaped trellis encircles the showroom as part of the framework of the external facade, and the frame extends into the interior as an L-shaped trellis. By hiding services and maximizing the display area volume, the frame not only creates an interesting visual dialogue, but also hides services.
There is a customer zone, a display zone, an experience zone, a wash area, and a mezzanine floor (incorporating the conference and medical room). A fusion of different cultures is accentuated and celebrated through myriad elements interplaying in between these spaces.
The Sangam Jali separates the customer area from the display area, creating an intimate area for customer interactions. The partition is decorated with patterns inspired by Indian and Japanese greetings, Namaste and Omotenashi, respectively.
With a spindle identity and terminating as the Lexus logo, the L palette unit facility becomes a facility desk oriented toward the entrance. A baffle ceiling is inspired by the headlight profile of the car. As a strong historic element from “Vijaynagara Dynasty,” the backlight plexiglass draws inspiration from a provincial-aged jaali pattern.
The mural depicts the iconic stone chariot from Hampi, a UNESCO world heritage site in Karnataka. This light takes inspiration from the body shape of new generation cars. Having a primitive vehicle from the 14th century BC and a hybrid modern vehicle as the inspiration for the mural brings out an interesting visual contrast.
It adds a sense of visual contrast, history, and geographic context to the space. A mix of ideas and cultures reflects the roots of Lexus in India and makes it personal and familiar for its new customers.
Fact FileDesigned by: Ds2 Architecture
Project Type: Institution
Project Name: Lexus Showroom
Location: Bangalore
Built-up Area: 4000 Sq.ft
Principal Architect: Ar. Mueen Haris
Products / Materials / Vendors: Flooring: Quotone / Lighting: Gardler Lighting India Pvt Ltd / Music / AV: Mark Levinson / Shopbuild Main Contractor: DS2 Build / Interior Styling: Ds2 Architecture
Firm’s Website Link: Ds2 Architecture
Firm’s Instagram Link: Ds2 Architecture
Firm’s Facebook Link: Ds2 Architecture
For Similar Projects >>> A Vocational Training Institute in Aurangabad while Focusing on Improved Social Responsibility
This terrace house design is located in Jubilee Hills, a hilly, up-market residential neighborhood in Hyderabad, India. It is filled with large, opulent residences, most of which are more vanity projects of its influential inhabitants than climate or context-sensitive structures. As such, every building, in an attempt to appear distinct and more striking in its immediate […]
In this extraordinary home, rustic industrial house design meets contemporary elegance, creating a cohesive living experience. The residence masterfully blends diverse elements to craft spaces that are both striking and harmoniously connected to their surroundings. This Rustic House Design is a Blend of Retro Chic and Contemporary Elegance | Design Paradigm Transparency is reimagined in […]
A home following biophilic ideology and influenced by biomorphism architecture. The starting point is: What is home? Is it an enclosure of bricks and mortar? Or a feeling, an emotion? Will it be enough to be one and not the other? Or is it a confluence of the corporal and the abstract, a meeting ground […]
In the bustling city of Indore, we have crafted a modern villa exterior design of contemporary sophistication and practicality. With a neutral colour palette and statement pieces, every corner of this marvel exudes modern opulence. For this project, we envisioned a dwelling with the concept of modern comfort meets subtle elegance; the use of soft […]
Tesor Designs shares their passion for crafting spaces that are both elegant and functional. Tesor Designs is a design firm based in the city of Bengaluru. The firm specializes in creating spaces that beautifully blend contemporary design with traditional elements. Their design approach emphasizes thoughtful curation, ensuring that every detail of a space serves both […]
In the bustling heart of Ahmedabad lies a hidden gem – a sprawling 4 bedroom house nestled on a surprisingly compact plot of 160 square yards (1440 sq. ft.) in Sarkhej. This architectural marvel, brought to life by the visionary team at Harikrushna Pattani & Associates, defies limitations by maximizing space, light, and functionality. A […]
Our clients, Mr. Sofi Zahoor and Mrs. Ritu Tondon, aspired to have a naturally lit house in a linear plot that celebrates nothingness, thus bringing in a meditativeness in the house. This house for a couple and a son was to be designed in a 300-square-yard house. The owners come from an urban background and […]
Nestled within the confines of a petite 60 x 40 plot lies a gem of architectural brilliance—a bungalow with a house plan that serves as the cherished abode for a nuclear family of four, comprising the esteemed doctor couple, their son, and daughter. This residence, crafted upon a landscape with minimal footprint and designed with […]
This six bedroom house design stands as an embodiment of elegance and innovation. Meticulously designed, this six bedroom house design, complete with two living rooms and a state-of-the-art kitchen, epitomises sophisticated architecture and thoughtful planning. Every element of this residence tells a unique story, offering a living experience that is both refined and deeply personal. […]
How to Renovate an Indian Kitchen is an uphill task as kitchens are known for their vibrant and functional design in India. They are considered the heart of many homes. Where meals are more than just daily bread — they are a celebration of culture, family, and tradition. Renovating an Indian kitchen involves a careful […]