At the core of this design lies the idea of celebrating timeless masculinity with a contemporary edge. The showroom boutique interiors have been conceptualized as a gallery of curated elegance, where bespoke fashion meets architectural finesse. It moves beyond just retail to embody a tactile, sensorial journey. Every material, curve, and texture is handpicked to narrate luxury, with subtle theatricality. We interpreted the space as an extension of the tailored garments themselves: structured, custom, layered, and inherently graceful.
The layout has been meticulously planned to balance visual drama as well as functional clarity. The store divides into three primary experiential zones. The central alcove with the mannequin, bathed in ambient lighting and surrounded by deep blue tile, acts as the focal sculpture. This zone is an artistic highlight, showcasing statement pieces and seasonal collections. The arched niche, framed in luxurious blue tile with a custom chandelier above, creates a museum-like atmosphere. It invites admiration rather than transactional interaction.
Label Mukund Taneja’s Boutique Interiors Elevate Retail Storytelling | Vendage
Situated right in front of the display niches, this zone features bespoke seating in muted greys with deep navy undertones. The arrangement promotes unhurried conversations and personalized consultations. The circular rug and central coffee table help break the linearity, softening the visual hierarchy and making the space feel more inviting and human-centric.
The trial area, located behind heavy drapes, is elevated on a plush, circular platform that echoes couture fitting rooms. Large mirrors expand the space while giving customers a 360-degree view of their ensemble. The lighting here is curated to flatter the clothing and complexion, subtle yet purposeful. The thick velvet drapes offer privacy while adding a sense of theatrical reveal.
The display area of the space categorizes into three zones. One being the area for ready-to-wear clothing, the second is for the unstitched fabrics, and the third is the Indian wear display. The cabinetry is crafted in a muted grey matte finish with clean, geometric lines that emphasize structure and order. The shelves and hanging compartments are generously proportioned, allowing the garments to be the visual focus without clutter. The backdrop is a rich blue crocodile leather, which adds depth and contrast while creating a luxe canvas for the displayed clothing. The display area for unstitched fabrics showcases a refined, industrial-luxe design that balances functionality with visual sophistication.
The unit of this boutique interiors is highlighted with a brushed metallic finish in a cool grey tone, lending a sleek as well as modern aesthetic. Brushed stainless-steel trims, punctuated with rivet-like detailing, frame each compartment, adding a bold structural element that reinforces the masculine and tailored atmosphere of the showroom. The display area for Indian wear is defined by a softly arched top, which introduces a refined silhouette. The curved contour evokes traditional Indian architecture subtly while resonating well with the cultural richness of sherwanis. A deep teal satin drape backdrop adds a luxurious theatrical quality to the display. The rich color not only enhances the visual depth but also contrasts beautifully against lighter and earth-toned garments, drawing immediate attention to the displayed garments. The showroom’s strength lies in its refined and selective material language.
High-gloss grey tile flooring with deep veining lends an expansive feel while reflecting light, adding to the illusion of grandeur. Muted ash-grey veneer and textured fabrics allow the garments to stand out. Arched niches with deep blue fabric backdrops evoke a regal, gallery-like display. The sculpted ceiling, with layered contours and recessed lighting, creates movement overhead and brings a sense of continuity throughout the space. Custom upholstery in velvets and structured fabrics in grey and navy hues ensures a tactile richness that aligns with the masculine luxury theme.
Lighting in this boutique interiors is not merely functional, it acts as a material in itself. A carefully designed interplay of warm and neutral lighting enhances textures and materials. The chandelier in the central arch is a statement piece. Modern yet nostalgic, it bridges classic form with contemporary minimalism. Spotlights subtly highlight displayed garments, ensuring that the focus remains on the craftsmanship of each piece.
Furniture pieces were custom-designed to reflect the brand’s identity. Built into arched niches, the racks are streamlined, allowing the garments to ‘float’ in space, drawing the eye naturally across the showroom.
Elevated and spotlighted, the podium transforms fashion into art while ensuring the main product gets center-stage attention. Minimal yet plush, these pieces don’t just provide comfort but also visually anchor the open space.
On the ground floor, a sleek, minimalist reception desk in matte white anchors the room, with subtle integrated lighting along its edge to add refinement. The desktop remains uncluttered, save for a decorative bowl and a contemporary chess set, hinting at both style and intellect. Moreover, a navy napkin draped on the corner adds a touch of softness.
Additionally, plush upholstered chairs in a rich blue velvet flank the desk, providing comfortable seating for clients. To the left, there’s a glimpse of an elegant storage or wardrobe unit, seamlessly blending into the overall design while maintaining functionality. Altogether, this space balances modern luxury with creative flair, making it an ideal setting for one-on-one client consultations and personalized design experiences.
The showroom showcases not only products but also embodies the brand’s philosophy – slow fashion, excellence, and personalization. The seamless transition between browsing, seating, and trying on creates a natural flow, ideal for client engagement. There’s a consistent rhythm of visual symmetry, careful curation, and restraint, much like tailored garments. The blend of soft textures and structured forms mirrors the delicate balance of masculine power and refinement in fashion.
This retail showroom is a symphony of elegance, precision, as well as spatial storytelling. It invites clients not just to shop, but to experience. By transforming retail into a curated journey, where every corner is designed for engagement, the space becomes more than a showroom; it becomes a reflection of the bespoke philosophy.
Every detail, from the archway to the chandelier, from the hush of the velvet curtain to the mirror reflections, whispers the language of sophistication. The interior design is not just a backdrop, it is an extension of the brand’s values: confident, understated, luxurious.
Fact File
Designed by: Vendage
Project Type: Retail Interior Design
Project Name: Label Mukund Taneja
Location: Green Avenue, Amritsar, Punjab
Year Built: 2025
Duration of the project: 6 Months
Plot Area: 15750 Sq.ft
Built-up Area: 1500 Sq.ft
Principal Designer: Mehak Sandhu
Team Design Credits: Shanam Gupta & Anjali Chanday
Photograph Courtesy: Aaftab Sandhu
Products / Materials / Vendors: Lighting – Wipro / Windows – Alcoy / Furniture – Vendage / Flooring – Tile World, Amritsar / Paint – Asian Paints / Artefacts – Inhome, Amritsar
The Firm’s Website Link: Vendage
Firm’s Instagram Link: Vendage
Firm’s Facebook Link: Vendage
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