Fashion Boutique | Yellow Studios
Standing at the junction of the dense shopping complex, a small shop decorated with a vintage door that has potential to attract the customers, stands out amongst its neighbourhood. The boutique specifically showcases a premium collection of the client’s work who is a Surat-based fashion designer.While the client had been contributing to the industry on a small scale, a consistent growth into her business led to the decision of creating an official space in order to display her newest work, and the Reflex boutique was thus conceived. Starting out with the design, including working with the basic sketches of the property and reflecting ideas on paper. The property comprised of two areas on a floor plate, 1) the workshop and 2) the display and customer engagement space.
Adjacent to the display wall, resides the reception table, a changing room and entrance to the workshop behind.An arched wall behind the reception table enlightens the area with a Persian look and the louvred doors of changing room and the workshop facilitate inner spaces with air circulation.
The major constraint of the boutique was its ‘area’, which is quite tiny, breaking the typical notion of a fashion boutique. Conventions demand a big space for exhibits and customer engagement, however, the design was conceptualized to provide sufficient and workable space for all the functions.
Once conceptualized, the process was realized around the fact that the client is a fashion designer herself, wished for creativity in the best sense but without suggesting a compromise in the level of the display and relativity of the interior.
The door at the entrance facade is obtained by resizing a double shutter vintage door, in order to make the experience of the customers alluring as they walk in.The red arched film compliments the entrance door and provides a feel of royal entry.
While customers are welcomed to a very informal space to interact with the owner and converse, the placement of vintage receptacle and bench binds the roots of Indianness to space inside.
One of the concerns that the design had to adhere to was to ensure focus and highlight on the clothing line exposition to the best possible extent.The exhibit has been designed to be presented along the flow of the path as one walks ahead. Therefore, the softness of pinkish-brown jodhpur stone gives a subtle background to the exhibit which would minimize any chances of attention being diverted from the products. Floral motifs welded on the rods of the metal hanger compliments the display beneath.Furthermore, the Kalamkari and block printed fabrics, photo framed, are the owner’s patent ones that shows the relativity with the products displayed.
Moreover, the lights have been so arranged that the products are kept in focus throughout.The ceiling, as well as the fixtures for lighting, have all been intentionally toned in dark shade, which would restrict visual connection beyond the eye level.
The opposite wall to the display, features a unique wall installation consisting of 18 wooden printing blocks, each with different designs, along with a full height mirror that has been embedded in a vintage wooden door and pine wood shelvings, all of these provides a relative visual frame to the customers. The tight budget was also a constrain and with respect to it the designing has been done in a way that each and every installation was done in the boutique is sustainable. Together with the minimalistic interior space featuring red walls and brown wooden flooring, the store develops a bright yet introvert and inviting atmosphere for the customers browsing through a well-curated selection of premium ethnic wear.
Project Name: Reflex Boutique Design Firm: Yellow Studios Principal Designer: Azaz Calcuttawala Design Team: Azaz & Jahal Client: Chetna Dhorajiya Location: Surat Area: 310 sqft Photographer: Tarak shah
There is a particular kind of challenge that comes with designing a space that must feel like a home, but isn’t one. A guest house sits in an interesting in-between. It needs the efficiency of a hotel, the warmth of a home, and an identity entirely its own. When the brief for Serenity Suites landed […]
Project Guru Prasad began with a simple yet nuanced brief — to design a home inspired by Japanese aesthetics while maintaining a minimal and grounded sensibility. The 3BHK apartment, spread across 1350 sq. ft. of carpet area, became an exploration of form, material, and composition. Inside the 3bhk Apartment Where Japanese Aesthetics Meet the Quiet […]
Some homes are designed around a view. This home is designed around a fleeting evening moment, when the Arabian Sea sky turns saffron, rust and plum. That daily transition shapes Sea Between Stories, a 3,500-square-foot Bandra West apartment by The Concreate Story for Shantanu Powle and Saily Lad. Arabian Sea Apartment in Bandra Frames Moments […]
In the Bustling neighbourhood of Oberoi Sky City, Borivali, Mumbai, Quiet Opulence unfolds as a refined 1,100 sq. ft. residence that celebrates the beauty of Understated luxury. A Square Designs created the home as an exploration of contemporary Sophistication enriched by timeless classical influences. The design brings together elegant, inviting, and deeply personal interiors. Rather […]
Project 774 House is a thoughtful exploration of how compact spaces can feel layered, immersive, and deeply personal. Designed as a seamless blend of warmth, functionality, and character, the home balances aesthetics with practicality while ensuring every space carries its own identity within a cohesive design language. The Compact Spaces In This Home Are Designed […]
In the pulsating heart of Gujarat, India, where the shimmer of the ‘Diamond City’ meets the rich tapestry of the ‘Silk City’, Surat has preserved its legacy of craftsmanship across generations. Amidst the precision of diamond cutters and the rhythmic hum of textile looms, the homeowners’ story began. They were not merely entrepreneurs but inheritors […]
Perched on the ninth floor of a high-rise apartment in Pune, this 1,600 sq. ft. apartment opens to sweeping views of the city’s tekdi, the tree-lined hills that define its horizon. For its owners, a lawyer couple with demanding careers and a shared love for travel, the view was the home’s greatest luxury. For the […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
In Indian homes with dynamic spaces, identification of standard interior door dimensions can have a positive impact on space optimization. First impressions matter, right? Beyond spaces inside the homes, doors carry long-time impressions through various panel sizes, intricate details, and more. While most of us remember the material and design, we tend to forget the […]