Getting the word out for your interior design business isn’t always easy. Every year there are more and more designers getting out there, looking for jobs. So have you ever thought how to stand out from the crowd? To make yourself known for being different from others? Why should anyone hire you and not someone else?
Marketing plays a huge role in having a thriving business. Whoever markets themselves best will most likely have more paying clients. So let’s take a look at some different ways you can market yourself as an interior designer and create a booming business.
Build A Portfolio
This is the first step. The one where you’ll build upon. Creating a portfolio is important because it gives you something to show your clients. Make it as varied as possible. Pour your creative ideas, style and taste into it. And make sure it’s a well-balanced portfolio. You want it to be good looking and detailed enough. Don’t let someone else make it, because it will not represent your image good enough. And you want clients to pick you for your unique ways of doing something.
Just having a portfolio isn’t enough, of course. Be sure to put it out there, to let people have a taste of what you can achieve.
Use Social Media
When you’ve built your portfolio, it’s time to get it out there. One of the ways to do that is by using social media. This gives you the opportunity to be ever present and stay top of mind. There are a lot of really creative ways in which you can use social media. You can use posts to show off projects, videos to give some more insight in your ways. And don’t be scared to let people see the behind the scenes! This will create connections, build trust and put a face on your brand. People don’t hire someone who they’ve never seen before.
Print Your Portfolio
As an interior designer you can make good use of word of mouth. If you’ve done a project for a client, let them leave a review and ask them to send anyone they know looking for a designer to you. If you’ve done a great job, you’re very likely to get more clients this way.
But to make it even more easier for word of mouth to travel, print out a booklet of your portfolio and share with clients where you’ve already finished a project, or send them out to prospects. Give people the opportunity to get them delivered for free on your website. Even though you might have your portfolio online, lots of people like to have a piece of paper in hand to go through. When leaving them with former customers they’ll be able to show off your work to others for free! Think about the exposure this will give you.
Collaborate With Others
Working with someone else is always a great experience. You can learn from each other and benefit from each others’ network. It gives you an easy way to get more projects and a bigger variety in the work you’ll get. So ask others to join you in your new ventures and in turn get invited to do some amazing work with them. You’ll see that working in a team comes with it’s perks too: get new insight, learn to see things differently and broaden your network.
Join A Design Contest
Showing off awards is an easy way to win over people to invest in your services. People tend to view someone with awards as someone who’s serious about their business. It creates a trust factor and will grow your credibility.
But you don’t necessarily have to win a contest to get the advantages. Simply joining and doing your best will give you exposure too. It might be that you’re not the winner, but get special mention. Plus, you’ll be able to make decent connections in the interior design world. And those might just get you your next project!
Work Together With An Influencer
If you’re active on social media, it might be a great idea to get in touch with an influencer. You can make a few suggestions on how you can offer your services in return for more exposure. Make sure to pick an influencer that fits with your ideal customer demographic. There are a couple of rules to take into account when contacting an influencer for a collaboration. Make sure to Google before taking the plunge to make sure you’ll have a great working relationship!
From having a portfolio, printing your own booklet to joining a contest or working with an influencer, these are all great and unique ways to market yourself as an interior designer. Make sure to try at least one of these tips to see the amazing results they can give your business!
A well-organized walk-in wardrobe design is important for maintaining an efficient and visually appealing storage space, especially in Indian homes. In India, where space is limited, a walk-in wardrobe allows for optimal space utilization and customization that allows for the proper arrangement of clothing and accessories, ensuring that every item has its designated place. A […]
Types of door handles play a pivotal role in both functionality and aesthetics, offering diverse options to complement various architectural styles and personal preferences. Understanding the plethora of choices can help in selecting the perfect door handle for any space. From traditional lever handles to modern electronic ones, the market boasts an array of designs […]
Baluster design plays a crucial role in architectural aesthetics, particularly in structures like staircases, balconies, and railings. These vertical supports not only provide structural integrity but also contribute significantly to the overall visual appeal of a building or space. Baluster design also vary widely, ranging from simple and utilitarian to intricate and ornate, reflecting different […]
The 21st century has ushered in significant transformations in the design of school buildings, reflecting shifts in educational philosophies, technological advancements, and societal values towards sustainability and inclusivity. This evolution in design is not merely aesthetic but represents a profound rethinking of the role physical environments play in education. Gone are the days of stuffy […]
In kitchen design, functionality and practicality are everything. Design and aesthetics are secondary, but this doesn’t mean that you can’t have a kitchen that’s both functional and aesthetically pleasing. Calling a kitchen remodel company is ideal before starting your kitchen renovation project, as they can provide valuable insight on how to successfully redesign your kitchen. […]
Texture and Colour are powerful tools for creating a unique and functional space. They not only enhance the aesthetic appeal but also create an ambience that resonates with style and purpose. These textures and colours can be sleek and modern or rustic and inviting, allowing you to infuse your personality into the walls. They serve […]
The evolution of car parking design for homes in residential architecture influences plenty of factors such as urbanization, technological advancements, environmental concerns, and changing lifestyle preferences. Early architecture did not consider car parking design for homes, but the rise of automobiles in the early 20th century led to the incorporation of garages or carports. Post-World […]
Wardrobe interior ideas are where functionality meets style and organization, intertwined with creativity. It is about a treasure trove of wardrobe interior ideas that transcend mere storage solutions. Your wardrobe isn’t just a repository for clothing; it’s a curated space where daily rituals unfold and personal style finds its expression. From clever storage hacks and […]
A wardrobe is not just a piece of furniture constructed in the house. There are types of wardrobe one builds in the house according to their needs and requirements. Choosing the right type of wardrobe can be a critical task at times. While designing the house, one always thinks about the kind of storage space […]
Compact homes and furniture for small spaces have become today’s trends in designing a home. However, affordability is not the only reason for choosing a compact house with furniture for small spaces. They are also easy to maintain and reflect simplicity in daily life. For furniture for small spaces, their ideas and designs are more […]