Getting the word out for your interior design business isn’t always easy. Every year there are more and more designers getting out there, looking for jobs. So have you ever thought how to stand out from the crowd? To make yourself known for being different from others? Why should anyone hire you and not someone else?
Marketing plays a huge role in having a thriving business. Whoever markets themselves best will most likely have more paying clients. So let’s take a look at some different ways you can market yourself as an interior designer and create a booming business.
Build A Portfolio
This is the first step. The one where you’ll build upon. Creating a portfolio is important because it gives you something to show your clients. Make it as varied as possible. Pour your creative ideas, style and taste into it. And make sure it’s a well-balanced portfolio. You want it to be good looking and detailed enough. Don’t let someone else make it, because it will not represent your image good enough. And you want clients to pick you for your unique ways of doing something.
Just having a portfolio isn’t enough, of course. Be sure to put it out there, to let people have a taste of what you can achieve.
Use Social Media
When you’ve built your portfolio, it’s time to get it out there. One of the ways to do that is by using social media. This gives you the opportunity to be ever present and stay top of mind. There are a lot of really creative ways in which you can use social media. You can use posts to show off projects, videos to give some more insight in your ways. And don’t be scared to let people see the behind the scenes! This will create connections, build trust and put a face on your brand. People don’t hire someone who they’ve never seen before.
Print Your Portfolio
As an interior designer you can make good use of word of mouth. If you’ve done a project for a client, let them leave a review and ask them to send anyone they know looking for a designer to you. If you’ve done a great job, you’re very likely to get more clients this way.
But to make it even more easier for word of mouth to travel, print out a booklet of your portfolio and share with clients where you’ve already finished a project, or send them out to prospects. Give people the opportunity to get them delivered for free on your website. Even though you might have your portfolio online, lots of people like to have a piece of paper in hand to go through. When leaving them with former customers they’ll be able to show off your work to others for free! Think about the exposure this will give you.
Collaborate With Others
Working with someone else is always a great experience. You can learn from each other and benefit from each others’ network. It gives you an easy way to get more projects and a bigger variety in the work you’ll get. So ask others to join you in your new ventures and in turn get invited to do some amazing work with them. You’ll see that working in a team comes with it’s perks too: get new insight, learn to see things differently and broaden your network.
Join A Design Contest
Showing off awards is an easy way to win over people to invest in your services. People tend to view someone with awards as someone who’s serious about their business. It creates a trust factor and will grow your credibility.
But you don’t necessarily have to win a contest to get the advantages. Simply joining and doing your best will give you exposure too. It might be that you’re not the winner, but get special mention. Plus, you’ll be able to make decent connections in the interior design world. And those might just get you your next project!
Work Together With An Influencer
If you’re active on social media, it might be a great idea to get in touch with an influencer. You can make a few suggestions on how you can offer your services in return for more exposure. Make sure to pick an influencer that fits with your ideal customer demographic. There are a couple of rules to take into account when contacting an influencer for a collaboration. Make sure to Google before taking the plunge to make sure you’ll have a great working relationship!
From having a portfolio, printing your own booklet to joining a contest or working with an influencer, these are all great and unique ways to market yourself as an interior designer. Make sure to try at least one of these tips to see the amazing results they can give your business!
Luxury used to be all about flashing big logos and bold statements. But lately, the game’s changed. Quiet luxury is all about subtlety: investing in quality, craftsmanship, and classic pieces that don’t cry out for attention but quietly elevate your space. It’s that feeling you get walking into a room where everything just feels right, without needing […]
Imagine a home that breathes with the breeze, where sunlight filters through lush foliage, and the vibrant hues of nature are an extension of your living space. Tropical houses are architectural marvels; a profound dialogue between human habitation and the natural world, born from centuries of adapting to warm, humid climates. Far from rigid structures, […]
Buying a mini excavator isn’t something you do on a whim. Whether you’re expanding your fleet or picking up your first machine, you need to know it’s the right fit, not just for today’s jobs, but for what you’ll be tackling a year or two down the line. These machines might be smaller than full-size […]
“Dream kitchens don’t just happen — they’re designed with care and style.” Walking into the same old and outdated kitchen in your home? It’s time to change the design and get that wow factor, according to your needs and wise design choices. Seems like a challenging task, right? But let’s be clear here, the kitchen […]
Kerala style homes have courtyards surrounded by rooms on each side. Traditional Kerala-style homes have a central courtyard known as Nadumuttam surrounded by rooms. These homes promote natural light and ventilation according to the region’s climate. These homes, due to the feature of courtyards as their core spaces, offer beautiful opportunities for social gatherings. This […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
Indian homes place equal importance on pooja room door designs as they do on main door designs. With diverse and unique ethnic backgrounds, every family strives to reflect their personalities and identities in their designs. These identities can encompass religious or spiritual interests, local contexts, or other personal elements. This series of blogs, featuring 50 […]
The door design for main door is a defining feature of any Indian home, embodying both style and cultural significance. In a country rich with diverse architectural traditions, the entrance to your home reflects not only personal taste but also cultural heritage. Whether you’re drawn to the intricate carvings of traditional Indian door designs or […]
Pillar design is a cornerstone of architectural elegance, seamlessly blending structural support with aesthetic appeal. Our blog, “50 Best Pillar Design Inspirations,” celebrates this essential element, showcasing a variety of styles from classical Doric and Ionic to contemporary and avant-garde innovations. Whether you’re an architect, interior designer, or a design enthusiast, these pillar design inspirations […]
The integration of screening evergreen trees serves as an artful blend of practicality and natural beauty. These screening evergreen trees, with their lush foliage and diverse benefits, play a crucial role in enhancing privacy. It also blocks unwanted views, and contributes to the overall well-being of homeowners. From the majestic Jamun trees to the versatile […]