Getting the word out for your interior design business isn’t always easy. Every year there are more and more designers getting out there, looking for jobs. So have you ever thought how to stand out from the crowd? To make yourself known for being different from others? Why should anyone hire you and not someone else?
Marketing plays a huge role in having a thriving business. Whoever markets themselves best will most likely have more paying clients. So let’s take a look at some different ways you can market yourself as an interior designer and create a booming business.
Build A Portfolio
This is the first step. The one where you’ll build upon. Creating a portfolio is important because it gives you something to show your clients. Make it as varied as possible. Pour your creative ideas, style and taste into it. And make sure it’s a well-balanced portfolio. You want it to be good looking and detailed enough. Don’t let someone else make it, because it will not represent your image good enough. And you want clients to pick you for your unique ways of doing something.
Just having a portfolio isn’t enough, of course. Be sure to put it out there, to let people have a taste of what you can achieve.
Use Social Media
When you’ve built your portfolio, it’s time to get it out there. One of the ways to do that is by using social media. This gives you the opportunity to be ever present and stay top of mind. There are a lot of really creative ways in which you can use social media. You can use posts to show off projects, videos to give some more insight in your ways. And don’t be scared to let people see the behind the scenes! This will create connections, build trust and put a face on your brand. People don’t hire someone who they’ve never seen before.
Print Your Portfolio
As an interior designer you can make good use of word of mouth. If you’ve done a project for a client, let them leave a review and ask them to send anyone they know looking for a designer to you. If you’ve done a great job, you’re very likely to get more clients this way.
But to make it even more easier for word of mouth to travel, print out a booklet of your portfolio and share with clients where you’ve already finished a project, or send them out to prospects. Give people the opportunity to get them delivered for free on your website. Even though you might have your portfolio online, lots of people like to have a piece of paper in hand to go through. When leaving them with former customers they’ll be able to show off your work to others for free! Think about the exposure this will give you.
Collaborate With Others
Working with someone else is always a great experience. You can learn from each other and benefit from each others’ network. It gives you an easy way to get more projects and a bigger variety in the work you’ll get. So ask others to join you in your new ventures and in turn get invited to do some amazing work with them. You’ll see that working in a team comes with it’s perks too: get new insight, learn to see things differently and broaden your network.
Join A Design Contest
Showing off awards is an easy way to win over people to invest in your services. People tend to view someone with awards as someone who’s serious about their business. It creates a trust factor and will grow your credibility.
But you don’t necessarily have to win a contest to get the advantages. Simply joining and doing your best will give you exposure too. It might be that you’re not the winner, but get special mention. Plus, you’ll be able to make decent connections in the interior design world. And those might just get you your next project!
Work Together With An Influencer
If you’re active on social media, it might be a great idea to get in touch with an influencer. You can make a few suggestions on how you can offer your services in return for more exposure. Make sure to pick an influencer that fits with your ideal customer demographic. There are a couple of rules to take into account when contacting an influencer for a collaboration. Make sure to Google before taking the plunge to make sure you’ll have a great working relationship!
From having a portfolio, printing your own booklet to joining a contest or working with an influencer, these are all great and unique ways to market yourself as an interior designer. Make sure to try at least one of these tips to see the amazing results they can give your business!
When it comes to creating a home that oozes personality and a sense of curated luxury, there’s nothing quite like mixing the old with the new. Antiques, with their unique charm and intricate details, are perfect pieces to anchor modern décor in opulence, offering contrast and character. But the question is, how do you seamlessly […]
In recent years, Korean wallpaper has become one of the top choices of families and businesses when it comes to decorating living and working spaces. With outstanding advantages in quality, design and aesthetics, Korean wallpaper not only helps to refresh the space but also creates a modern and luxurious beauty. 1. High-quality, durable material One […]
Luxury bathrooms are no longer just functional spaces. They have evolved into sanctuaries of style and comfort. One feature architects now swear by is the LED mirror, which combines modern aesthetics with practicality. These mirrors are becoming a staple in high-end designs. They elevate the ambiance, add functionality, and fit perfectly into various decor styles. […]
Heating a home in cold climates can be a significant challenge, both environmentally and financially. Traditional systems often rely on energy-intensive methods, which can lead to high utility costs and contribute to greenhouse gas emissions. However, passive heating strategies offer an alternative that is not only cost-effective but also environmentally sustainable. By integrating smart architectural […]
Today, Living room lighting ideas are taking a whole new shape globally. However, certain countries reflect the local context. In India, living room lighting ideas are crucial in attaining the occupants’ visual comfort where traditional and modern design elements coexist. In this curated list of living room lighting ideas, you will be highlighted with types, […]
Your bedroom is more than just a place to sleep; it’s your retreat, a haven of comfort and style. The furniture you choose plays a big role in shaping how this space feels and functions. The right furniture can redefine your bedroom’s aesthetic while maximizing comfort and utility. Explore statement bed frames, clever storage innovations, […]
Elevating Interiors with Louvered Doors Louver doors have been a timeless addition to homes, blending functionality and aesthetic appeal. As we step into 2024, these versatile doors are evolving with innovative designs, fresh colors, and sustainable materials. This article explores the top trends shaping louver interior doors for 2024, offering insights to help you make informed […]
Got a small space and big dreams for your living room? You’re not alone. Many face the challenge of finding living room furniture that fits tight spots but still oozes style. It’s like trying to squeeze into jeans from high school—tough, but not impossible. Here’s a cool fact: you can have chic and functional spaces […]
Creating the perfect wardrobe design for your bedroom interiors can feel like a challenging puzzle. After all, this piece of furniture isn’t just for storing clothes – it’s also a defining feature of your room’s style and a key element of organization. It’s not just a practical necessity; it’s also an essential element that contributes […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]