“While many display stores might follow a design pattern, this furniture store has taken on the aspects of free-flow design into consideration. These nuanced partitions become a part of the display while serving their purpose.”- Nishal Sevak(Co-Editor)
A prominent furniture brand in Bhiwandi –Mumbai, needed a desperate makeover to improve its business health. Although the brand is one of the leading importers of furniture in Mumbai, their 20,000 sq.ft furniture showroom was struggling to attract appropriate crowd. An inviting and elegant retail experience was envisaged for this space and the company.
An Inviting And Elegant Retail Experience | Deepti Tangri & Associates
Visit : Deepti Tangri & Associates
Located in a famed furniture market, amid many luxurious showrooms in its vicinity, the showroom was under pressure to stand out and improve its brand value.
First impression of any store is created by its façade design. This showroom’s original dull grey + yellow colour façade would often be ignored by passersby. As a result their retail sales was struggling. We modified the original dull façade colours to white + gold which gives a fresh look to brand.
Façade design was made cleaner and more welcoming. The original south-facing glass façade at ground level which added too much reflection was re-designed with more solid portions and 2 display windows thus allowing the brand-name visibility at eye-level and a sneak peek into the brands exclusive collection through display windows.
The new façade entices customers to visit the showroom and explore further. Executed in 2 phases, our design process was to declutter their existing showroom and create a layout from customer point of view.
The compact reception is designed as a gateway to a surprisingly big expanse of showroom. The view from reception uplifts the temperament of customer who excitedly wishes to explore the showroom.
Island layout of showroom with a peripheral corridor auto-guides the movement of customers. The permeable & organic design of solid partitions gives complete view of space, without revealing the entire furniture collection.
Designed strategically, the solid partitions form organically flowing wavy patterns in contrast to the framed space. The intention was to provide backdrop to each furniture display and preserve its unique identity.
The pivoted glass partitions in gold framework give a translucent backdrop to the display pieces. It adds bling, texture and drama in the island display area.
The versatile beige palette of canvas is most compatible to enhance any colour of furniture display. Translucent pivoted glass partitions in gold framing add a subtle dramatic appearance and bling to an otherwise muted canvas.
Display on first floor is largely dominated by a huge collection of dining tables. This display was strategically designed against half height solid partitions so as to make the dense display clean.
Our client has an equally good collection of chairs, for which an exclusive display was created, which remains the highlight of floor. Placed purposefully at the end of floor, it lures customer to walk towards it, whilst exploring the huge dining collection by default.
The intention of renovation was to fix the design problems of old showroom, effectively use the space and enhance the product display.
The showroom after renovation has created a healthy work environment for employees. Post renovation, the showroom has gained a competitive edge over its contemporaries.
Fact File
Designed by : Deepti Tangri & Associates
Project Type : Commercial Architecture & Interior
Project Name : T World
Location : Mumbai
Year Built : Jan 2023
Project Size : 20,000 Sq.ft
Principal Architect : Deepti Tangri
Photograph Courtesy : Yamini Krishna Photography
Firm’s Website Link : Deepti Tangri & Associates
Firm’s Instagram Link : Deepti Tangri & Associates
Firm’s Facebook Link : Deepti Tangri & Associates
For Similar Projects >> Unique Palette of Green and Greys for an Offbeat Luxury Retail Store
Mango Tree House is an artfully designed personal residence that seamlessly integrates traditional architectural elements with the comforts of modern living, embodying the essence of traditional modern home design. Some houses are more than just structures; they hold stories, memories, and a deep connection to the land. Mango Tree House is one such space—one that […]
What if the home of the future didn’t have walls? Modern architecture homes aren’t just about aesthetics – it’s a rebellion. A conscious break from tradition. In a world obsessed with innovation, our homes are becoming laboratories of design, sustainability, and radical thought. Modern architecture homes are sharp-edged, glass-wrapped, tech-infused sanctuaries that defy the standard. […]
Located in the heart of Raipur, yet away from the chaos of the central market, is a refined 6200 sq. ft. residence built on a 4000 sq. ft. plot. Rightfully named the ‘House of Grace’, this Raipur home embodies simplicity, sophistication, and tailored luxury. Designed by Piyush and Sonal Agarwal, co-founders and principal architects of […]
When Design meets Excellence. A Luxurious Modern Sustainable Villa in SPA ECOCITY, house designed by Sbaspectra-Formations- a world-class vibrant community with refreshing greenery in Tamilnadu, India. A Sustainable Villa With Contemporary Minimalist Architecture | Sbaspectra-Formations Design Concept This villa is not just about looks; it invites people to relax and to enjoy its exceptional comfort […]
Nestled in the remote village of Chapar, Uttarakhand, a stunning mountain house design seamlessly blends into its natural surroundings while offering breathtaking views of the Himalayan range. Designed by Ātman Studio, this residence is a testament to thoughtful, context-driven architecture, where every element responds to the land, climate, and the lifestyle of its inhabitants. With […]
Imagine a cozy house design nestled in a serene and blissful environment. The site is uniquely positioned, with roads on two sides and a lush park filled with greenery at the rear. This thoughtful location offers a rare blend of convenience and tranquility, making the residence a perfect marriage of natural living and urban sophistication. […]
Designing a weekend house for a discerning client in Ahmedabad was an exciting challenge. The client, with a strong artistic inclination, sought a blend of a residential block, dining/gym area, entertainment block, and temple, while incorporating three existing structures. Through detailed discussions and site visits, we refined the entry layout, spatial arrangement, materials, lighting, and […]
The house is named “ADVAIT,” which means “UNIQUE” and a strong sense of spirituality. The brief was to design a contemporary design home for a family of six people and their support staff. The concept was based on mandala architecture, which represents the symbol of the universe, a cosmic diagram that functions as a powerful […]
Rasa’s landscape home design is rooted in the interplay of space and memory, fostering a profound connection with outdoor environments. Our approach embraces grandeur, enriched with meticulously designed focal points that evoke emotion and create lasting impressions. Through thoughtful craftsmanship, we shape outdoor spaces that are not only visually compelling but also deeply experiential. Editor’s […]
Duplex home design encompasses a world range of functional sophistication, luxurious aesthetics, and spatial innovations, laying out modern necessities amid a variety of styles and settings. Whether the intention is to plan a dream dwelling or just for inspiration for the next project, this list of stunning duplex homes shall awaken exciting ideas. Each showcased […]