“While many display stores might follow a design pattern, this furniture store has taken on the aspects of free-flow design into consideration. These nuanced partitions become a part of the display while serving their purpose.”- Nishal Sevak(Co-Editor)
A prominent furniture brand in Bhiwandi –Mumbai, needed a desperate makeover to improve its business health. Although the brand is one of the leading importers of furniture in Mumbai, their 20,000 sq.ft furniture showroom was struggling to attract appropriate crowd. An inviting and elegant retail experience was envisaged for this space and the company.
An Inviting And Elegant Retail Experience | Deepti Tangri & Associates
Visit : Deepti Tangri & Associates
Located in a famed furniture market, amid many luxurious showrooms in its vicinity, the showroom was under pressure to stand out and improve its brand value.
First impression of any store is created by its façade design. This showroom’s original dull grey + yellow colour façade would often be ignored by passersby. As a result their retail sales was struggling. We modified the original dull façade colours to white + gold which gives a fresh look to brand.
Façade design was made cleaner and more welcoming. The original south-facing glass façade at ground level which added too much reflection was re-designed with more solid portions and 2 display windows thus allowing the brand-name visibility at eye-level and a sneak peek into the brands exclusive collection through display windows.
The new façade entices customers to visit the showroom and explore further. Executed in 2 phases, our design process was to declutter their existing showroom and create a layout from customer point of view.
The compact reception is designed as a gateway to a surprisingly big expanse of showroom. The view from reception uplifts the temperament of customer who excitedly wishes to explore the showroom.
Island layout of showroom with a peripheral corridor auto-guides the movement of customers. The permeable & organic design of solid partitions gives complete view of space, without revealing the entire furniture collection.
Designed strategically, the solid partitions form organically flowing wavy patterns in contrast to the framed space. The intention was to provide backdrop to each furniture display and preserve its unique identity.
The pivoted glass partitions in gold framework give a translucent backdrop to the display pieces. It adds bling, texture and drama in the island display area.
The versatile beige palette of canvas is most compatible to enhance any colour of furniture display. Translucent pivoted glass partitions in gold framing add a subtle dramatic appearance and bling to an otherwise muted canvas.
Display on first floor is largely dominated by a huge collection of dining tables. This display was strategically designed against half height solid partitions so as to make the dense display clean.
Our client has an equally good collection of chairs, for which an exclusive display was created, which remains the highlight of floor. Placed purposefully at the end of floor, it lures customer to walk towards it, whilst exploring the huge dining collection by default.
The intention of renovation was to fix the design problems of old showroom, effectively use the space and enhance the product display.
The showroom after renovation has created a healthy work environment for employees. Post renovation, the showroom has gained a competitive edge over its contemporaries.
Fact File
Designed by : Deepti Tangri & Associates
Project Type : Commercial Architecture & Interior
Project Name : T World
Location : Mumbai
Year Built : Jan 2023
Project Size : 20,000 Sq.ft
Principal Architect : Deepti Tangri
Photograph Courtesy : Yamini Krishna Photography
Firm’s Website Link : Deepti Tangri & Associates
Firm’s Instagram Link : Deepti Tangri & Associates
Firm’s Facebook Link : Deepti Tangri & Associates
For Similar Projects >> Unique Palette of Green and Greys for an Offbeat Luxury Retail Store
This rustic farmhouse for a family aims at re-defining tradition to blend in modern thought. Make it contemporary but traditional, was a brief given to the Architect by the client to redesign and build a century-old farmhouse sprawling across 3500 square feet on a 3-acre site in Morbe, Panvel. Editor’s Note: The redesigning of this […]
This high ceiling house in a quiet, leafy corner of Sushant Lok, Gurgaon, was built to respond to the presence of a beautiful Alstonia tree. The home’s form steps back from the ground upwards to create decks and terraces that overlook the garden and tree on every level. Editor’s Note: “This home, with Alstonia trees […]
Tiny house designs are very exciting and intimidating in themselves. Moreover, they come with their benefits and challenges as well. To know and understand tiny house designs, one must have enough knowledge about the challenges one can face. It can be individual or separate entities and also can be shared living spaces. The following are […]
This luxury residential farmhouse, designed in a contemporary farmhouse style, has a total covered slab area of 14000 square feet and a plot area of 24000 square feet, is located in the Sultanpur Patti region, about 39.8 kilometers from Corbett National Park. It has been designed to add a sense of the local environment in […]
Aquant, with nearly two decades of experience, leads India’s premium bathroom solutions market, offering a wide range of stylish bath fittings, faucets, and spa concepts in multiple PVD finishes. Collaborating with global OEM partners and top Indian designers, Aquant ensures innovation, quality, and luxury across 52 cities with 300+ dealers. In this exclusive interview at […]
The project involves the design and construction of a modern residential villa that emphasizes functionality, comfort, and contemporary aesthetics. Contextualized in the suburbs of Ahmedabad city, the house balances open and semi-private spaces organized through thoughtful volumes and a grid system. The central open space serves as the heart of the design, connecting transitional spaces […]
In the heart of every home, the Angan stands as a sacred court. It is a personal yet public space that witnesses the playful childhoods, festive celebrations, gatherings, and even tranquility for one. This project makes an honest attempt to reintroduce the idea of a court in the design, amalgamating it with modern needs, embodying […]
This five-floor residential building in KUKATPALLY showcases thoughtful planning and modern functionality. This vertical house is tailored to meet the evolving needs of a multigenerational family. Designed for a client with two sons, the home seamlessly blends shared spaces, private retreats, and clever spatial planning. This Vertical House Offers the Perfect Balance of Privacy and […]
Mr. Rajesh Vadgama reached out to Ar. Jay Thakkar through a mutual acquaintance after purchasing a residential plot. Following an initial meeting and several site visits, a concept for a compact yet luxurious Luxury House was developed. The final design featured an expansive, well-planned layout with a spacious living room, a double-height dining area that […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]