Find out what connects a leading India-based luxury furniture retailer with the world’s most influential design event. Milan Design Week is where global interior design and furniture trends are born. Since 2011, Simply Sofas, South India’s leading luxury furniture retailer, has been covering this important event – LIVE from the scene.
What makes Milan Design Week the world’s most influential design event?
To begin with, two events form the core of Milan Design Week. Salone del Mobile – the Milan Furniture Fair, and Fuorisalone – a set of events and exhibitions spread across the city’s design districts. While the former attracts 300,000 of the world’s finest minds in design, architecture, interiors, and furniture converge, the latter also draws a lot of designers, architects, students, and professionals from all over the world.
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Where crucial global trends are born
Since 1961, Salone del Mobile has always been a point of reference for the entire design community. A place of bustling creativity and healthy dialogue, this is where crucial global trends in the world of interior design and furniture are born. Trends that provide direction to the rest of the world, including China, as the world’s biggest furniture makers look upon the event as the main testing ground for their new ideas, especially in the context of the global market. Thereby impacting design, production, and distribution solutions worldwide.
How does it impact India?
It is safe to say that when it comes to interiors and furniture – colors, styles, innovations, materials – all find first life in Milan. This then influences a large-scale shift in the production of designs, textures, and finishes which impacts the industry. Popular concepts get picked up by magazines, which in turn lead to the change in the eye of both the interior designer and consumer. Thereby creating shifts in the economics and availability of products, even in India. Staying on top of the trend, therefore, is to be able to predict what will become available.
The Simply Sofas connect
As South India’s leading luxury furniture retailer, Simply Sofas offers the latest and largest collection of Made in Europe furniture for Living, Dining, Wardrobes, Bedroom, Home Theatre, Home Office, Kitchens, Outdoor and more. From the most distinguished makers and renowned architects in Italy, Germany, Spain, and Norway.
Since 2011, Simply Sofas has not only covered Milan Design Week through live reportage but has stayed a step ahead and interpreted the grand event for the architecture and interior design community back in India. Compiling and curating the latest innovations in furniture design and the hottest trends in color, material, and style into detailed reports and newsletters that provide in-depth insights on the latest in the world of home interiors. Useful, relevant, and inspiring information that is consumed by over 18,000 of the leading architects and design professionals in India and beyond, every year.
A commitment toward originality and authenticity
Even the world’s ultimate design event faces a rather growing challenge, as observed in the past decade. Much of the original furniture designs exhibited at Milan Design Week, reflecting the painstaking process and cost of development, research, and design innovation, are virtually stolen and aped (unsuccessfully) by various manufacturers all over the world.A presence at the event is a reaffirmation of Simply Sofas’ commitment to originality and authenticity. The best furniture designs on show at Salone del Mobile are what eventually get shipped to Simply Sofas showrooms and select architectural projects in India. These are designs that hail from the most eminent brands in Europe. Known for exemplary craftsmanship, deep understanding of the use of materials, and a serious commitment toward sustainability. All, while leading the way in furniture design – in form, function, and innovation.
Milan Design Week 2022
The 60th edition of Salone del Mobile will be held between the 7th and 12th of June. Click here to subscribe to Simply Sofas’ live coverage of the event. The latest in the world’s ultimate home interiors – authentic, original designs from the best in Europe.
Or follow Simply Sofas on Instagram >>>simplysofas.in
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