The practice of architecture is changing. With growing competition, architects have to market themselves differently than how they did many years ago. The main focus now is going digital and reaching out to a broader pool of prospects.
Architects have been growing their business through word of mouth, networking with other firms, attending seminars on marketing strategies and participating in continuing education programs to stay relevant. In this profession doing a lot of research on different ways architects can market themselves is essential. Yet, to stay on top, architects need to level up their marketing methods.
Here are five effective marketing practices that are being used today by small and large architecture and design firms:
As with almost every other industry, architects are starting to use blogs as a way to reach clients. A blog is an easy way to share relevant content and update clients on the firm’s projects and what’s new in architecture. Through blogging, architects not only attract new potential clients but also stay in contact with existing ones.
Many people want to read about an architect’s work when they visit a firm’s website before getting their service. So, it makes sense to provide them with written articles from your perspective as an architect which showcase your design process, design philosophy or even some practical tips on how to finish a room in your home.
Podcasts are another great way for architects to connect with clients and prospects, but this time over the airwaves. Podcasts are a growing method of communication as they can reach a large audience.
Podcasts allow architects to showcase their personality and design philosophies instead of just talking about projects or their firms. They could also talk about the latest design trends, technology changes that are making the industry better, how to get started in the field and other relevant topics.
This is the “bread and butter” of small to midsize firms who are looking to improve their architecture marketing. There are many affordable options for website hosting, search engine optimization (SEO), pay-per-click advertising and social media advertising.
Web Hosting – A firm needs to have a stable website that loads quickly and looks professional. If it takes more than 5 seconds for a site to load on the client’s computer or mobile device, it’s considered slow by today’s standards.
There are many affordable options out there to host your site like Wix, Squarespace or even WordPress. An architect can also find a professional web designer who is ready to build custom websites.
SEO – Search engine optimization is a way to get a website to the top of search results on sites like Google, Bing and Yahoo. This helps drive traffic to the firm’s website.
PPC – Pay per click advertising is a way to get traffic directly to a website. This can target people recommended by location, where they’re searching from and what kind of device they’re using.
Social Media – Facebook, Twitter, and LinkedIn are all social media sites that architects use to grow their business and reach out to others with different design ideas. Think outside the box when engaging people in traditional conversation. Use social media networking as a forum for informal chats, Q&A sessions, webinars, and self-guided tours of project portfolios.
Giving a speech or presentation at an industry event is one of the best ways to get an architect’s name out there. People can see them in action, hear more about their background and design philosophies, which can help create trust with potential clients. Through speaking engagements, like webinars, a firm can get great exposure and create new business opportunities. An architect can grow into a public figure with huge credibility as well.
Clients prefer companies who are steps ahead of their competitors. When an architect can show them how a new technology works, they will be more likely to work with the firm on future projects. A firm can stand out from other firms when they use the latest design software with features that make it easier for clients to visualize the projects in 3D before groundbreaking or having virtual and augmented reality solutions for the entire project.
Whatever marketing practices you decide to use, make sure they are beneficial to the overall growth of the architectural firm. The best way to find what fits your firm is by starting with the simplest form of marketing and moving up as needed.
Also, do not take too much time away from doing what really matters – providing exceptional design services. Don’t let marketing practices consume all your time and energy. Build them into your daily routine and be patient because results will come.
Tiles for walls are more than just practical elements of your home interiors—they are design statements that bring both beauty and functionality to your spaces. Have you ever wondered how a simple change in wall tiles can transform an entire room? With endless options in materials, textures, and designs, tiles can enhance any room, from […]
Creating the perfect wardrobe design for your bedroom interiors can feel like a challenging puzzle. After all, this piece of furniture isn’t just for storing clothes – it’s also a defining feature of your room’s style and a key element of organization. It’s not just a practical necessity; it’s also an essential element that contributes […]
Given a marble’s beauty and timelessness, the variety and types of marble are extensive and boundless in the modern world. Different types exhibit different colors, patterns, and textures based on their origin. That being said, selecting the right type and variety that suits your space is crucial to justify the beauty of marble. Regardless of […]
Marble bathroom designs transform your bathroom interiors to a great extent, considering marble’s purity, shine, and grace. With bold veining, rich texture, and different colorations, marble can transform an ordinary bathroom into a different level of refined relaxation. From sleek, minimalistic designs to strong statement pieces, marble suits your styles, rendered to be equally complimentary […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]
As soon as you enter a space, walls define its boundary, volume, style, and experience. Interior wall designs are crucial in determining the mood and aesthetic appeal of an interior space. To create a one-of-a-kind space for occupants and guests, the interplay of interior wall designs and their volume is key. To evoke a feeling […]
In small bathroom layouts, every square inch counts. Without a thoughtful plan, a small space can quickly become cluttered, making it feel even more cramped. The right bathroom layout not only enhances functionality in interiors but also creates a sense of openness. Think about it—how frustrating is it to move around a bathroom where the […]
Do you enjoy keeping games, books, and ornaments in your hallway? This carefully chosen collection of living room storage ideas will complement your interior decor and be suitable for Indian homes. These are chosen from a shortlist of different product designers’ living room storage designs on Archioo. The following living room storage concepts have been […]
Creating a TV unit design in bedroom requires the right balance of functionality, optimization, and aesthetics to enhance the space. Apart from cots and wardrobes, TV units in a bedroom play a pivotal role in captivating an individual’s attention. Keeping in mind, the design theme and concept of your home, the TV unit design in […]
Are you worried about the small space left in your kitchen? In parallel kitchen design, the layout divides the kitchen into two parallel counters. Including the parallel kitchen design, the work sequence includes store, wash, prepare, cook, serve, eat, and be followed by clear and wash up. From the sequences, we learn that three appliances […]