Jotun, a cornerstone in the global paint industry, transcends mere aesthetics to offer a spectrum of hues resonating with individual preferences and nuances. Nestled in Sandefjord, southeast Norway, Jotun stands tall as one of the largest paint manufacturers globally, tracing its roots back to 1926. With products adorning indoor and outdoor walls across over 100 countries, Jotun boasts a rich history of pioneering studies and colour innovation.
Today, many of the world’s architectural marvels don the vibrant shades of Jotun paint, a testament to its unrivalled reputation for durability, protection, and aesthetic appeal. From the robustness of its powder coatings to the allure of its decorative paints, Jotun sets the benchmark for excellence in the industry.
However, in a remarkable collaboration, The Architects Diary, a leading architectural digital media platform, unveiled the exclusive event “Canvas by Jotun” at the iconic ATMA House in Ahmedabad. Transforming this revered venue into a vibrant spectacle, Jotun’s presence breathed new life into the space, infusing it with a kaleidoscope of colours and inspirations.
In an exclusive conversation with Mr. Ashish Nimbark, Sales & Marketing Director – Decorative, Jotun, and Rana Khadra, Regional Color and Communications Manager, shed light on the ideologies and philosophies that drive Jotun at every step. From unveiling past achievements to charting the course for future endeavours, they offer insights into Jotun’s vision and aspirations.
As Jotun continues to push the boundaries of colour innovation and redefine spaces worldwide, the Canvas by Jotun event stands as a testament to its unwavering commitment to elevating environments and inspiring creativity. The Architects Diary delves deeper into the transformative power of colour with Jotun, unravelling the stories behind every hue and the vision that propels the company forward.
Ashish Nimbark – With a global presence that spans across 100 countries, we pride ourselves in providing the highest quality and most accurate colour selection anywhere in the world. Having originated as a marine paint, we have endured the most severe weather conditions. We’ve painted some of the world’s most iconic structures and 14 of the tallest skyscrapers globally, demonstrating our dedication to durability. Sustainability is at the core of our operations – from sourcing raw materials responsibly to developing eco-friendly formulations. We engage with our clients to understand their nuanced requirements. Thereby, allowing us to tailor our offerings to meet their specific needs, setting us apart from competitors.
Rana Khadra- Our journey begins with a year-long process that starts by researching trends, consumer behaviour, technology and design. We visit design fairs such as Milan Design Week, London Design Week and many more. We then create workshops where we come up with the theme first and accordingly, create a carefully curated selection of colours. This selection encompasses a spectrum of options. Ranging from bright colours, soft colours, and neutrals and ensures that the collection is homogeneous and has loads of matching opportunities.
Ashish Nimbark-Jotun is committed to promoting sustainable practices. We’ve implemented various initiatives such as investing in R&D to create low-VOC (volatile organic compound) and eco-friendly products. Thereby, reducing our carbon footprint through energy-efficient manufacturing processes, and promoting recycling and responsible disposal of paint products.
Rana Khadra- I firmly believe that colour not only influences our environment but also our mood and our wellbeing. Colour is more than mere pigment -its energy, is palpable and influential. Canvas was created with the consumer in mind, and how they wish to evoke specific feelings at home, whether calm, relaxed, happy, inspired. Every single colour has been chosen with that in mind and we hope our customers feel that energy and effort we have put in the palette. Ultimately our goal is to help people feel truly at ease and content in their homes
Ashish Nimbark – At numerous brand outlets, Jotun features JCCI & JCCE (its Interior & Exterior Colour Centre), showcasing 128 colours in both painted blocks and paper chips formats. This inspirational element serves as a valuable resource for architects, interior designers, and homeowners. Thereby, facilitating the discovery of colours and combinations that resonate with their unique identities.
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