Jotun, a cornerstone in the global paint industry, transcends mere aesthetics to offer a spectrum of hues resonating with individual preferences and nuances. Nestled in Sandefjord, southeast Norway, Jotun stands tall as one of the largest paint manufacturers globally, tracing its roots back to 1926. With products adorning indoor and outdoor walls across over 100 countries, Jotun boasts a rich history of pioneering studies and colour innovation.
Today, many of the world’s architectural marvels don the vibrant shades of Jotun paint, a testament to its unrivalled reputation for durability, protection, and aesthetic appeal. From the robustness of its powder coatings to the allure of its decorative paints, Jotun sets the benchmark for excellence in the industry.
However, in a remarkable collaboration, The Architects Diary, a leading architectural digital media platform, unveiled the exclusive event “Canvas by Jotun” at the iconic ATMA House in Ahmedabad. Transforming this revered venue into a vibrant spectacle, Jotun’s presence breathed new life into the space, infusing it with a kaleidoscope of colours and inspirations.
In an exclusive conversation with Mr. Ashish Nimbark, Sales & Marketing Director – Decorative, Jotun, and Rana Khadra, Regional Color and Communications Manager, shed light on the ideologies and philosophies that drive Jotun at every step. From unveiling past achievements to charting the course for future endeavours, they offer insights into Jotun’s vision and aspirations.
As Jotun continues to push the boundaries of colour innovation and redefine spaces worldwide, the Canvas by Jotun event stands as a testament to its unwavering commitment to elevating environments and inspiring creativity. The Architects Diary delves deeper into the transformative power of colour with Jotun, unravelling the stories behind every hue and the vision that propels the company forward.
Ashish Nimbark – With a global presence that spans across 100 countries, we pride ourselves in providing the highest quality and most accurate colour selection anywhere in the world. Having originated as a marine paint, we have endured the most severe weather conditions. We’ve painted some of the world’s most iconic structures and 14 of the tallest skyscrapers globally, demonstrating our dedication to durability. Sustainability is at the core of our operations – from sourcing raw materials responsibly to developing eco-friendly formulations. We engage with our clients to understand their nuanced requirements. Thereby, allowing us to tailor our offerings to meet their specific needs, setting us apart from competitors.
Rana Khadra- Our journey begins with a year-long process that starts by researching trends, consumer behaviour, technology and design. We visit design fairs such as Milan Design Week, London Design Week and many more. We then create workshops where we come up with the theme first and accordingly, create a carefully curated selection of colours. This selection encompasses a spectrum of options. Ranging from bright colours, soft colours, and neutrals and ensures that the collection is homogeneous and has loads of matching opportunities.
Ashish Nimbark-Jotun is committed to promoting sustainable practices. We’ve implemented various initiatives such as investing in R&D to create low-VOC (volatile organic compound) and eco-friendly products. Thereby, reducing our carbon footprint through energy-efficient manufacturing processes, and promoting recycling and responsible disposal of paint products.
Rana Khadra- I firmly believe that colour not only influences our environment but also our mood and our wellbeing. Colour is more than mere pigment -its energy, is palpable and influential. Canvas was created with the consumer in mind, and how they wish to evoke specific feelings at home, whether calm, relaxed, happy, inspired. Every single colour has been chosen with that in mind and we hope our customers feel that energy and effort we have put in the palette. Ultimately our goal is to help people feel truly at ease and content in their homes
Ashish Nimbark – At numerous brand outlets, Jotun features JCCI & JCCE (its Interior & Exterior Colour Centre), showcasing 128 colours in both painted blocks and paper chips formats. This inspirational element serves as a valuable resource for architects, interior designers, and homeowners. Thereby, facilitating the discovery of colours and combinations that resonate with their unique identities.
The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
Indian homes place equal importance on pooja room door designs as they do on main door designs. With diverse and unique ethnic backgrounds, every family strives to reflect their personalities and identities in their designs. These identities can encompass religious or spiritual interests, local contexts, or other personal elements. This series of blogs, featuring 50 […]
Pillar design is a cornerstone of architectural elegance, seamlessly blending structural support with aesthetic appeal. Our blog, “50 Best Pillar Design Inspirations,” celebrates this essential element, showcasing a variety of styles from classical Doric and Ionic to contemporary and avant-garde innovations. Whether you’re an architect, interior designer, or a design enthusiast, these pillar design inspirations […]
The integration of screening evergreen trees serves as an artful blend of practicality and natural beauty. These screening evergreen trees, with their lush foliage and diverse benefits, play a crucial role in enhancing privacy. It also blocks unwanted views, and contributes to the overall well-being of homeowners. From the majestic Jamun trees to the versatile […]
Gate Design is an important feature of any home. Numerous scopes for experimentation open up when delving into the design possibilities. Materials like wood and black steel are popular options in Indian homes. At the same time, designers also experiment with a combination of materials that suits their aesthetic. Buying mass-produced Sydney automated gates has […]
Hyderabad is a city that boasts a rich and diverse architectural heritage that has been shaped by its history and cultural influences. The city has been ruled by various dynasties, including the Qutb Shahis, the Mughals, and the Nizams, who have all left their mark on its architecture and influenced young architects in Hyderabad. The […]
The word “Vastu” refers to the dwelling place of humans and gods, while “shastra” means science or knowledge, hence Vastu Shastra for house is the science of architecture. Vastu Shastra for house is an ongoing practice in India since one can remember. Almost every architect and designer wields it in conceptualizing their projects. Vastu Shastra provides […]
Turning an empty plot and executing an entire design from plinth to top is like taking a blank canvas and painting an entire story on it! Architects are creators; creators of spaces, giving life and meaning to them. The Architects not only represent their city, but are also extraordinarily responsible in shaping the city’s skyline.The […]
We have listed the 20 Best Architects and Designers in and around Ahmedabad, Gujarat who has shaped some of the best architectural residences and commercial spaces. Of the many architects in Ahmedabad, these shortlisted few are the ones with an array of award-winning projects done by them that puts them over the edge which will […]