“While many display stores might follow a design pattern, this furniture store has taken on the aspects of free-flow design into consideration. These nuanced partitions become a part of the display while serving their purpose.”- Nishal Sevak(Co-Editor)
A prominent furniture brand in Bhiwandi –Mumbai, needed a desperate makeover to improve its business health. Although the brand is one of the leading importers of furniture in Mumbai, their 20,000 sq.ft furniture showroom was struggling to attract appropriate crowd. An inviting and elegant retail experience was envisaged for this space and the company.
An Inviting And Elegant Retail Experience | Deepti Tangri & Associates
Visit : Deepti Tangri & Associates
Located in a famed furniture market, amid many luxurious showrooms in its vicinity, the showroom was under pressure to stand out and improve its brand value.
First impression of any store is created by its façade design. This showroom’s original dull grey + yellow colour façade would often be ignored by passersby. As a result their retail sales was struggling. We modified the original dull façade colours to white + gold which gives a fresh look to brand.
Façade design was made cleaner and more welcoming. The original south-facing glass façade at ground level which added too much reflection was re-designed with more solid portions and 2 display windows thus allowing the brand-name visibility at eye-level and a sneak peek into the brands exclusive collection through display windows.
The new façade entices customers to visit the showroom and explore further. Executed in 2 phases, our design process was to declutter their existing showroom and create a layout from customer point of view.
The compact reception is designed as a gateway to a surprisingly big expanse of showroom. The view from reception uplifts the temperament of customer who excitedly wishes to explore the showroom.
Island layout of showroom with a peripheral corridor auto-guides the movement of customers. The permeable & organic design of solid partitions gives complete view of space, without revealing the entire furniture collection.
Designed strategically, the solid partitions form organically flowing wavy patterns in contrast to the framed space. The intention was to provide backdrop to each furniture display and preserve its unique identity.
The pivoted glass partitions in gold framework give a translucent backdrop to the display pieces. It adds bling, texture and drama in the island display area.
The versatile beige palette of canvas is most compatible to enhance any colour of furniture display. Translucent pivoted glass partitions in gold framing add a subtle dramatic appearance and bling to an otherwise muted canvas.
Display on first floor is largely dominated by a huge collection of dining tables. This display was strategically designed against half height solid partitions so as to make the dense display clean.
Our client has an equally good collection of chairs, for which an exclusive display was created, which remains the highlight of floor. Placed purposefully at the end of floor, it lures customer to walk towards it, whilst exploring the huge dining collection by default.
The intention of renovation was to fix the design problems of old showroom, effectively use the space and enhance the product display.
The showroom after renovation has created a healthy work environment for employees. Post renovation, the showroom has gained a competitive edge over its contemporaries.
Fact File
Designed by : Deepti Tangri & Associates
Project Type : Commercial Architecture & Interior
Project Name : T World
Location : Mumbai
Year Built : Jan 2023
Project Size : 20,000 Sq.ft
Principal Architect : Deepti Tangri
Photograph Courtesy : Yamini Krishna Photography
Firm’s Website Link : Deepti Tangri & Associates
Firm’s Instagram Link : Deepti Tangri & Associates
Firm’s Facebook Link : Deepti Tangri & Associates
For Similar Projects >> Unique Palette of Green and Greys for an Offbeat Luxury Retail Store
This bungalow style house influences the site context and can be visualised in multiple facades of sharp edges & cuboidal form. Her,e salient features like U-Projection are an expression of the bench on a level one. The house divides itself into three bays. On the ground floor, where first bay acquire all public activities like […]
Imagine yourself on the terrace of your hidden mountain retreat, drinking a fresh cup of coffee as you admire the sunrise emerging from behind the rolling hills across the valley. This serene atmosphere is exactly what Hello Wood’s latest project, the Console House, is designed to offer. The Console House showcases modern architecture design while […]
As cities continue to grow and evolve, there is a growing desire to incorporate elements of rural living into urban design. By embracing rural living principles, cities can create more eco-friendly and sustainable spaces. Rural living is not just about wide-open spaces and rolling hills. It’s also about community, sustainability, and a connection to nature. […]
Located in the thriving city of Ichalkaranji, this is an example of luxury residences is a seamless blend of timeless elegance and modern sophistication. The striking exterior, adorned with brick and natural stone cladding, exudes warmth, character, and permanence. These rich textures create a visually captivating façade, harmonizing tradition with contemporary design while making a […]
Throughout history, stone has embodied permanence, artistry, and raw beauty in architecture. From the grandeur of Roman amphitheaters to the earthy elegance of modern villas, stone remains a beloved material for its strength, sustainability, and aesthetic richness. As design trends evolve toward natural materials, eco-conscious decisions, and biophilic design, stone has found new expressions — […]
The space adopts a biophilic office design and climate-responsive approach, creating a workspace that reimagines urban interiors by deeply embedding them with nature. The style is earthy, minimal, and modern with a strong contextual sensitivity to its location. Also, a lush canopy surrounds the bare-shell site on the first floor, allowing for abundant daylight and […]
The design started from an old house where a family of seven stood, one yet to be born. Hari & Sreelakshmi, Usha-Hari’s mother, Malathi, teacher, Hari’s grandmother, kids, Sankari, Paru, and yet to be born Sreebala. Four generations living in a 60-year-old house that had begun to show its age with dimly lit rooms, leaking […]
The clients’ requirement was to create a wellbeing centre at Oleander Farms, Karjat, Maharashtra, that would be a tranquil sanctuary for their visitors. Walking through a dense canopy of trees, hearing the soft chirping of birds, we slowly embarked on an expanse of a 2-acre of land that was both open yet heavily tree-laden. This […]
The thought was to create a space which would act as a formal real estate workspace in the daytime and a family retreat in the evening. By its name, as it is, ‘Leveled. This office with a garden is defined using levels, in terms of volumes, surfaces as well as edges. These levels are rationalized […]
Nirmay (निर्मय) reflects purity and holistic well-being. Envisioned as a quiet sanctuary amidst the noise of urban life, these courtyard villas offer a way of living that is calm, conscious, and deeply connected to the land. Rooted in sustainability and ecological harmony, the design responds to both nature and the everyday rhythms of its inhabitants. […]