At Yellow Brick Route, furniture is more than just an item for your home interiors—it’s a piece of art that tells a story. Rooted in the belief that every home should reflect its inhabitant’s essence, their in-house artisans craft bespoke pieces that embody artistry and personality. Each item is carefully handcrafted by skilled artisans, turning visions into timeless works that bring beauty, character, and a personal touch to any space.

In this conversation, Kashish Ochani, the founder of Yellow Brick Route, shared valuable insights into the brand’s unique philosophy and its commitment to handcrafted, soulful designs. With a curated collection, Yellow Brick Route offers contemporary designs that celebrate individuality and timeless appeal.

1. Your journey from your initial embrace of the field must have been an incredible experience. Could you share some of the key moments throughout your journey?

My journey as the founder of Yellow Brick Route has been both challenging and rewarding. It started with a passion and a desire to create furniture that blends functionality with artistic expression. One key moment came when I realized the gap in the market for handcrafted, timeless designs that also embrace modern aesthetics. This realization led to the birth of our vision to craft pieces that resonate with both futurism and classic charm.

Another milestone came when I collaborated with talented artisans and designers, ensuring every product reflects both skill and creativity. For instance, each project, like the bespoke poker table for @anantbaug, pushed us to innovate and refine our craft. Through these experiences, the journey has taught me the value of perseverance, teamwork, and staying true to one’s vision, even amidst challenges.

Today, seeing our craftsmanship appreciated by discerning clients motivates me to keep evolving.

2. Your designs capture a blend of traditional craftsmanship with a modern touch. What inspired the initial design philosophy, and how has it evolved over the years?

The initial philosophy of Yellow Brick Route was inspired by a desire to honor traditional craftsmanship while embracing the possibilities of modern design. Growing up surrounded by timeless handcrafted furniture, I developed a deep appreciation for the artistry and stories behind every piece.

When we started, the goal was to create furniture that wasn’t just functional but also a reflection of personal style—pieces that tell a story. Over time, our approach has evolved by incorporating contemporary techniques like CNC precision and exploring modern materials, while staying rooted in the artisanal touch.

This evolution allows us to balance contrasting elements: the warmth of tradition with the sleekness of modernity. Ultimately, it’s this blend that defines our work, making it timeless yet relevant for today’s spaces.

3. Your design language exudes artisanal elegance, it is evident in all of your products. I am curious to know what mind space you are in during the design stage of any product.

Your bespoke furniture exudes artisanal elegance, evident in every piece. I am curious to know what mindset you are in during the initial stage of drawings and crafting any furniture piece.

When I’m in the process of crafting any furniture piece, my mindset is a mix of curiosity, empathy, and focus. I immerse myself in the details, from the choice of materials to the smallest design elements, ensuring they align with both functionality and aesthetics. At the same time, I draw inspiration from traditional craftsmanship and modern techniques, striving to create a balance between timelessness and innovation.

I work closely with artisans and team members, valuing their insights and expertise. This shared creative energy often leads to unique outcomes that wouldn’t emerge otherwise.

Above all, I aim to channel a sense of purpose—knowing that each piece is not just furniture but an enduring part of someone’s story, a blend of form, function, and emotion. This mindset keeps the process meaningful and fulfilling.ne’s story, a blend of form, function, and emotion. This mindset keeps the process meaningful and fulfilling.

4. Yellow Brick Route blends elegance of eras gone with futuristic influences. How do you balance these contrasting styles to create designs that feel both timeless and innovative?

We draw inspiration from classic aesthetics, focusing on clean lines, understated details, and materials that age gracefully. At the same time, we incorporate cutting-edge techniques like CNC precision and explore contemporary materials such as resin and metals to infuse a modern edge.

Every piece is thoughtfully crafted to harmonize these influences. For example, we might pair a minimalist Scandinavian form with intricate, handcrafted details or use advanced technology to reinterpret traditional patterns. The goal is to create furniture that feels familiar yet forward-thinking—pieces that resonate across generations and remain relevant in evolving design landscapes.

This delicate balance is achieved through collaboration with artisans and designers who share our vision and a deep respect for both tradition and innovation.

5. Your designs cater to a wide audience, from a child to a senior citizen. How do you ensure one piece of furniture is ergonomically suitable for all age groups?

Designing furniture that caters to all age groups requires a thoughtful approach to ergonomics, functionality, and versatility. At Yellow Brick Route, we focus on creating pieces with adaptable designs that prioritize comfort and usability across diverse needs.

For instance, we ensure appropriate seat heights, backrest angles, and support levels, considering the needs of children, adults, and seniors. In addition, materials are chosen not just for aesthetics but also for durability and ease of maintenance, ensuring longevity and practicality. We also incorporate modular or adjustable features in some designs, allowing users to customize the furniture to their preferences. Furthermore, testing prototypes with users from various age groups helps us refine each piece to meet universal ergonomic standards.

Ultimately, our goal is to design furniture that seamlessly blends functionality with style, ensuring it remains accessible and enjoyable for everyone.

6. What are your key strategies for marketing your designs, and how has e-commerce helped you connect with design professionals?

At Yellow Brick Route, we build our marketing strategy on personalized connections and a strong reputation. To begin with, we send customized emails to interior designers and architects, showcasing our projects and products. These emails emphasize the craftsmanship and story behind each design. Additionally, personal meetings further strengthen these relationships. Through these meetings, we align our offerings with their vision and needs.

What truly drives our success, however, is the trust we’ve built over time. In fact, 80% of our business comes through references. This highlights the satisfaction and confidence our clients have in our work. As a result, word-of-mouth recommendations naturally follow. By combining personalized communication, meaningful relationships, and a reputation for quality, we have created a network of professionals. These professionals value our unique blend of traditional craftsmanship and modern design.

7. The aesthetic of a space often lies in its intricate details. How do you ensure that each piece of furniture enhances the overall narrative of the interiors they inhabit?

At Yellow Brick Route, we believe furniture is more than functional—it’s an integral part of a space’s story. To achieve this, we focus on three key aspects: design harmony, customization, and craftsmanship.

First, we design with a deep understanding of spatial aesthetics. This ensures our pieces complement the architecture and style of the space. We carefully balance proportions, materials, and finishes to create seamless integration. Second, we collaborate closely with interior designers and architects to tailor our designs to their vision. By doing this, we select specific materials and customize details. This collaborative approach ensures our furniture resonates with the personality and purpose of the interiors.

Finally, the craftsmanship in our work speaks for itself. With intricate details, thoughtful patterns, and precision in execution, each piece adds a sense of uniqueness. This ultimately elevates the ambiance of any space. Each piece is designed to tell a story while blending timeless elegance with a modern touch. As a result, it creates interiors that feel cohesive, inviting, and inspiring.

8. Each piece aims to resonate emotionally with clients. How does Yellow Brick Route capture personal stories and experiences in its designs to create that deeper connection?

At Yellow Brick Route, we believe furniture should evoke emotions and reflect personal stories. To bring this vision to life, we take a deeply collaborative and thoughtful approach while crafting any furniture piece. We begin by understanding our clients’ unique journeys, preferences, and aspirations. Whether it’s a cherished memory, a favorite material, or the kind of polish they are looking for, these insights serve as the foundation for our manufacturing process.

For instance, we might incorporate intricate carvings inspired by a family tradition or use materials that hold sentimental value. Through this bespoke process, we weave these personal elements into every piece, making it not just functional but a meaningful part of their lives. This personal touch ensures each piece becomes a treasured part of our clients’ spaces. By blending seamlessly with their lives and memories, it transforms into more than just furniture.

9. As your career continues to gain momentum, what exciting steps do you plan to take next? Where do you envision yourself and your design practice evolving in the coming years?

In the coming years, I envision expanding our range to include more innovative and sustainable materials. I aim to create furniture that not only tells a story but also respects the environment. Additionally, collaborating with diverse artisans and designers from across the globe is another exciting step. This collaboration will bring fresh perspectives and cultural richness to our creations.

I also see our design practice evolving into a platform that fosters deeper connections with architects and interior designers. Through more personalized collaborations, we aim to build stronger, more meaningful partnerships. By continuing to prioritize quality, craftsmanship, and meaningful relationships, I strive to make Yellow Brick Route a recognized name in bespoke furniture. Celebrated for its timeless appeal and deep connection to its roots, our journey is about growth, exploration, and pushing boundaries. I am truly excited to see where it takes us.

10. How do you find a sense of fulfillment and purpose in your work as a designer, beyond just bringing designs to life?

In the world of bespoke furniture, how do you connect with a sense of purpose and fulfillment beyond delivering finished pieces? For me, it lies in the connections my work fosters—with clients, artisans, the spaces my designs inhabit, and my family, who remain a constant source of inspiration and support. Each connection builds a deeper meaning behind my craft.

Each piece is an opportunity to tell a story, evoke emotions, and contribute to the character of a home or space. Seeing a client resonate with a design, knowing it reflects their personality or memories, feels deeply rewarding. I also find immense purpose in collaborating with artisans, preserving traditional craftsmanship, and blending it with modern techniques. Empowering skilled hands and bringing their work into contemporary relevance gives me great pride.

Additionally, my family plays a vital role in grounding me and reminding me of the values I aim to reflect in my work—connection, authenticity, and legacy. It’s this blend of connection, responsibility, and the support of loved ones that makes my work truly fulfilling.

Conclusion

Yellow Brick Route is a testament to the belief that furniture can be more than functional—it can be soulful. By blending artistry with craftsmanship, the brand creates pieces that tell a story, evoke nostalgia, and celebrate individuality. Whether it’s a cherished vintage piece or a modern marvel with futuristic influences, every creation invites you to rediscover the true essence of home. At Yellow Brick Route, the journey isn’t just about design—it’s about finding your way back to where your heart belongs.