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  • Revival Of Indian Craftsmanship Through Product Design | TADialogue | IIDA 2024

    India’s rich craft heritage is at a crossroads. While artisans have preserved age-old traditions, they struggle with financial security, lack of recognition, and limited access to modern markets. This exploration into the revival of Indian craftsmanship is not just about preserving the past but about ensuring its relevance in the future. How can we create products that honor heritage while embracing innovation? How do we empower artisans in a rapidly changing economy?

    In this episode the panelists Romit Savla from Soch Design Studio, Sankalpa from Thumbimpressions, Jenny Majmudar from BESO and Shashank Gautam from Mianzi shed light on the challenges artisans face, the potential of technology in craft revival, and how designers can lead the shift toward more responsible, meaningful production.

    Preserving Craft & Empowering Artisans

    Handcrafted products hold cultural and artistic value, yet artisans often remain invisible in the market. Designers are now integrating traditional techniques into contemporary design, but beyond aesthetics, artisans need fair wages, representation, and direct access to buyers.

    Handmade vs. Machine-Made: Finding a Balance

    While machines offer efficiency, they cannot replicate the soul of handmade products. Every handcrafted piece carries history, skill, and individuality. Instead of seeing machine-made goods as competition, the goal should be to integrate both approaches—retaining craftsmanship while utilizing technology to enhance production.

    Bridging the Resource & Funding Gap

    Despite India’s vast artisan network, access to training, funding, and infrastructure remains uneven. Without structured support, artisans struggle to innovate or scale their work. A shift in investment—financially and structurally—is necessary to sustain and grow traditional crafts in a modern economy.

    Revival Of Indian Craftsmanship

    Technology as an Enabler, Not a Replacement

    Artisans are not resistant to technology but lack resources to adopt modern tools. Digital fabrication, AI-driven production, and automation can streamline processes while preserving the essence of craftsmanship. The key lies in introducing innovation without diluting traditional skills.

    The Power of Digital Media

    Social media and online platforms have transformed how artisans connect with buyers. Digital storytelling and e-commerce allow handmade products to gain global visibility, shifting consumer perception from craft as a luxury to craft as a necessity. Designers and brands must use these platforms to promote the people behind the products, not just the products themselves.

    Attracting Younger Generations to Craftsmanship

    Many young artisans abandon traditional crafts due to financial instability and lack of respect for the profession. To revive interest, craftsmanship must be repositioned as an aspirational career through education, mentorship, and economic incentives.

    Sustainability & Ethical Craftsmanship

    Handmade products inherently support sustainability by valuing quality over mass production. Instead of competing with mass manufacturers, artisans should embrace their uniqueness—leveraging storytelling, ethical production, and craftsmanship to appeal to conscious consumers.

    The Future of Indian Craftsmanship

    Craftsmanship must evolve with intention, integrating technology, sustainability, and tradition. As new generations and industries embrace handcrafted design, the future lies in creating products that don’t just serve a function but tell a story, one that respects heritage while embracing progress.

    Revival Of Indian Craftsmanship

    The revival of Indian craftsmanship is not just about preserving tradition—it’s about evolving it for the future. By balancing technology with artistry, investing in artisans, and shifting consumer mindsets toward mindful consumption, we can ensure that handcrafted design remains relevant and valued. Architects, designers, and buyers all have a role to play in shaping a sustainable craft ecosystem where artisans are recognized as innovators rather than relics of the past. The future of Indian craftsmanship lies in collaboration, conscious choices, and a renewed respect for the hands that shape our culture.

    This North Facing House Exudes Gentle Luxury | VPA Architects

    This North Facing villa opens towards the East to always soak in the cool and diffused light. Its orientation is mindful of the adjoining clubhouse and its expansive garden. The planning allows the villa’s private lawn to visually merge with it, creating a larger and cohesive space. With a connection to the open space at […]

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    The Jaali Design in this Layered Home Exudes Earthiness | Pranav Patel Design Studio

    An Urban Sanctuary Woven with Craft, Warmth, and Light Explicitly tucked into a quiet residential pocket, this home with a jaali facade is a thoughtfully layered expression of calm, character, and craftsmanship. Every surface and corner is rooted in intention — where light, material, and memory meet. The Jaali Design in this Layered Home Exudes […]

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    With Landscaped Courtyards & Expansive Openings, This House Emphasises Nature | 9 Degree Design Studio

    The design of the house prioritises connectivity to nature by incorporating green elements like vertical gardens or landscaped courtyards. This is achieved through various means, such as large windows framing scenic views, outdoor living spaces seamlessly merging with the surrounding landscape. The emphasis on connectivity to nature creates a serene and harmonious environment, fostering a […]

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    This 4000 sq ft House Design Unfolds Calm Lifestyle | Avani Mudra Design

    “Viraam,” a 4000 sq ft house design that embodies its literal translation: “a pause.” The vision is to create a sanctuary for relaxation, introspection, and to escape from the constant demands of daily life – an urban void for personal retreat. Editor’s Note: “Viraam is not just a house, it’s a pause. A place to […]

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    This Indian Contemporary House Design is a Tranquil Retreat | DESIGNEX

    The facade of this Indian contemporary house design strikes a careful balance between solids and voids, with sculpted forms that reveal the inner workings of the space. The design plays with light and shadow, creating visual depth and intrigue from the exterior. The form resembles a cuboid that has been scooped out, while the outer […]

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    This 5 Storey Building Takes Inspiration From Haveli | SJK Architects 

    This 5 storey building takes inspiration from ancient haveli architecture. “Hailing from north India, the family held deep nostalgia for haveli, large residences with communal courtyards called chowks, projecting balconies called jharokhas and intricate brick or stone lattice screens called jaalis, vernacular to many western and northern regions of India,” said SJK Architects partner Vaishali […]

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    This Residence Embraces Tradition with Stone Clad Walls | Gaurav Deore Architects

    Set in the serene landscape of Nashik, the Dabholkar Residence by GDA is a home, embracing stone clad walls. Here, tradition and contemporary design exist in harmony. Designed to reflect the family’s deep connection to tradition and art while embracing the style of contemporary living, it is a space where architectural details, heritage furniture, artwork […]

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    This Load-Bearing House Embeds Original Integrity with Contemporary Design | Studio Kosha

    This remodelling project aimed to revitalise a load-bearing house while respecting its original integrity and adapting it to contemporary needs. The design approach prioritised minimal structural intervention, allowing the existing framework to guide spatial reconfiguration. Careful consideration was given to preserving the load-bearing walls, which formed the backbone of the original construction. Openings were strategically […]

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    This Compact House Design is Rooted in Tradition | Design Matters

    Nestled within a 30×40 ft plot is the compact house design in Banashankari 6th Stage, Bengaluru. This residence for the Ellappans, reimagines traditional Indian living in a contemporary, spatially dynamic form. Designed for a family of three- Mr. Ellappan, his wife, and their teenage son- the house expresses a deep connection to vernacular roots while […]

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    Farmhouse Designs in India: 15 Inspiring Styles To Know

    The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]

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  • Sarvasva Integrates Terracotta Facade Into Bombay’s Evolving Urban Chaos | SPASM Design Architects

    Wari Watai is Transforming Interiors with Sustainable Craftsmanship