Milan Design Week 2024 is coming to a close, which engulfed the Italian streets from April 15th to 21st. The iconic Salonedel Mobile program continues to be the centre of attraction, accompanied by a myriad of exhibitions and events. There’s an abundance of excitement and eagerness in the air. From beautiful installations and spontaneous pop-up events to thought-provoking talks and curated exhibitions, Milan Design Week 2024 ensures that the event will be both fun and a standout. Let’s visit the 15 most favourable attractions of the design week in the city.
This is the main event, held at the Fiera Milano Exhibition Center. It showcases the latest trends and innovations in furniture and interior design. The exhibition covers a vast range of styles, from classic to contemporary, and features leading design brands and manufacturers. This is the 62nd edition of Milan’s annual trade fair, embracing the theme “Where Design Evolves.” This year’s focus is on evolution, and innovation serves as a guiding principle for the global design industry. This year’s Salone will showcase EuroCucina, a biennial exhibition dedicated to kitchens and bathrooms. An improved layout for the trade show has been incorporated, using pathways designed with human-centric principles in mind. Additionally, Salonedel Mobile, announces an installation by renowned American filmmaker David Lynch, situated at Pavilions 5-7.
With the theme “Materia Natura,” the event celebrates thoughtful design practices with sustainability at the forefront. This year’s edition will feature events, exhibitions, and installations spread throughout the city. It focuses on circular economy, reuse, and the application of sustainable materials. While coinciding with the famous Salonedel Mobile, this event underscores the importance of incorporating nature into design processes to pave the way for a more sustainable tomorrow.
The fifteenth edition of Brera Design Week follows the theme “Materia Natura” proposed by Fuorisalone as well. This highlights the district’s significant role in fostering international design culture throughout the year. It also has a particular emphasis on ways of life, art, and fashion. Exhibitions about material innovation, service design, and technology will provide valuable insights into shifting market dynamics. It also develops an intricate relationship between society and its material surroundings. This year, it is expected to host over 210 events, including the unveiling of 15 new showrooms. This showcase underscores the vibrant and diverse design landscape of the Brera district.
The eighth installment of the Isola Design Festival embraces the theme “This Future is Currently Unavailable.” The theme urges to walk around the role of design and new craftsmanship in shaping the future of our planet. The digital and physical design platform Isola is organising this year’s festival. The venue introduces new venues such as Lampo Milano, WAO PL7, and Galleria Bonelli. Over 320 international designers, studios, and manufacturers will showcase their work across more than 40 locations, with these three main hubs serving as focal points. This diverse and dynamic event celebrates innovation, creativity, and sustainability within the design community, highlighting the potential for design to drive positive change in the world.
Making a grand return to Milan’s historic Palazzo Giureconsulti is the curation by Nicole Uniquole. This edition showcases the work of eighty-five participants, presenting a vibrant array of contemporary design expressions. From experimental furniture to innovative digital installations, it exhibits the diverse and dynamic landscape of Dutch design. Notable highlights include Simone van Es’s nature-inspired ROOTS exhibition, Aptum’s strikingly geometric and brightly coloured light lines, and the collaboration between Aleksandra Gaca and Casalis, amongst many other compelling contributions. This gathering of creative minds celebrates the ingenuity and creativity of Dutch designers.
The seventh edition of Alcova, a platform for independent design, is happening in two beautiful villas near Milan, Villa Borsani and Villa Bagatti Valsecchi. Villa Borsani, designed by Osvaldo Borsani in 1945, is famous for its modern architecture, lovely gardens, and special features like a Lucio Fontana fireplace. Villa Bagatti Valsecchi, built as a summer retreat for a noble family, showcases 19th-century villa architecture in Lombardy. During Alcova, both villas will host a selected mix of experimental designers, institutions, and various talks and performances, all exploring the future of living and design, making it a must visit.
This event is about celebrating the amalgamation of designers, collectibles, fine craftsmanship, and innovative art and design combinations within Milan’s historic core. This year’s “Unlimited Design Orchestra” aims to build on last year’s theme, “Design for Good,” highlighting the importance of mutual care amongst human beings. Musical elements, particularly orchestras, become the source of inspiration, seeking to emphasise the intrinsic human dimensions of design. This approach will take us back to the cultural movement initiated by Francesco Petrarca in the 14th century, which revitalised the concept of ‘studiahumanitatis’ and placed humans at the forefront, giving rise to humanism.
In its eight installments, it celebrates the fusion of design innovation with the rich and traditional master artisans, resulting in a unique collaboration between designers and skilled craftsmen or craftswomen. Revolving around the theme of Gret Milan, this year’s event showcases a diverse range of pairings. Among the notable collaborations featured are Ahmad Angawi with FratelliBoffi, Elliot Barnes with PietroVirzi, Marco Campardo with FonderiaArtisticaBattaglia, Cristina Celestino with Serapian, and many more. These collaborations exemplify the harmonious blend of contemporary design vision with time-honoured craftsmanship, resulting in captivating and innovative creations.
It will host the second edition of L’Appartamento, a showcase highlighting the exquisite craftsmanship and design of Italy. Located in Residenza Vignale, a Milanese mansion dating back to 1905–1907 and situated in the lively 5VIE district, the event features designed spaces by six renowned interior design studios, Elicyon, GACHOT, Rottet Studio, Studio Meshary A lNassar, Tamara Feldman Design, and VSHD Design. Each studio will transform a room using Artemest furniture, lighting fixtures, interior décor, and artworks from top Italian artisans and brands.
Mosca Partners, along with architecture firm Park Associatiis, are ready to design the exhibition spaces at this venue, which was a former garage situated in Milan’s historic Darsena area, within the vibrant 5VIE district. This year, a site-specific installation titled “Corridoio” by artist Nathalie Du Pasquier is going to be the talk of the town. Du Pasquierwill will create twelve large decorative panels using MEG, known for its resistance to light and harsh weather conditions, making it suitable for outdoor and architectural applications. Embracing a sustainable approach, this artwork will extend beyond the design week.
It is to be hosted at two distinct venues: SpazioMaiocchi, a former industrial site in PortaVenezia, and the well-known Milanese hotspot, 10 Corso Como. Blending aspects of a trade fair and a collective exhibition, Capsule Plaza gathers together designers and companies from diverse creative sectors, fostering connections between industry and culture through an engaging and multifaceted presentation covering interiors, architecture, beauty, technology, innovation, and craftsmanship. Alessio Ascari, is the founder and creative mind behind Capsule, alongside architect Paul Cournet.
Superstudio’s Superdesign show makes a comeback with its 2024 edition, placing a strong emphasis on embracing innovative ideas. This year’s event is set to be a diverse platter of traditions, virtual territories, sustainable technologies, and comprehensive choices. With the participation of 80 companies from 11 nations across 3 continents and showcasing nearly 40 cutting-edge projects, this show solidifies its reputation as a must-visit for designers, companies, and enthusiasts alike. The theme, “THINKING DIFFERENT—Everything, Everywhere, Everyone,” encourages exploration of alternative design approaches. Art director Giulio Cappellini opts for a striking bright green hue for the venue’s walls, symbolising nature, peace, and innovation.
Renowned architect Kengo Kuma presents “Kodama,” an exhibition that celebrates Japanese culture by bringing together design and art. The exhibition finds its home in the Albed showroom, where visitors can immerse themselves in the beauty of Japanese aesthetics. At the core of the exhibition stands a magnificent sculpture named “Kodama,” a tribute to the transcendent spirits that inhabit Japanese forests.
Conceived by architect Andrea Caputo in 2018, this venue will explore alternative design and architecture in the advent of global crises. During the design week, the centre invites innovative companies and professionals to delve into the theme of progress in Architecture and Design. Curated by Anneke Abhelakh, the public lectures program, said to be a part of this event, features esteemed speakers relevant to the architecture and design scene, including Sam Chermayeff, WE+ from Tokyo, Adam Stech, WASP 3D Printing, and many more.
It makes a triumphant return to Milan Design Week for its second installment, taking over an expansive 1950s industrial edifice near Linate. Born from the visionary minds behind Zaventem Ateliers, spearheaded by Lionel Jadot in 2019, Baranzate Ateliers is part of a broader trend reshaping industrial spaces across Europe into dynamic hubs for trailblazing designs. This year’s program showcases collectible designs by renowned figures from Zaventem Ateliers, such as Lionel Jadot, Arno Declerq, MaisonJonckers, KRJST Studio, Thomas Serruys, and Adeline Halot, each piece intricately reflecting their commitment to social and environmental values.
Milan Design Week 2024 offers an unparalleled opportunity to explore the cutting-edge of design innovation and creativity. With a diverse array of venues ranging from iconic exhibitions to innovative installations, visitors are invited to immerse themselves in the vibrant tapestry of design culture. Whether experiencing renowned showcases like Salonedel Mobile or discovering hidden gems like Baranzate Ateliers, each venue promises to captivate and inspire. From historic landmarks to contemporary spaces, Milan becomes a hub of artistic expression and visionary design during this celebrated event. Don’t miss your chance to be part of this extraordinary experience at Milan Design Week 2024.
Content Writing And Research By: Ar. Ishita Jindal
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