Loops by LJ is an Indian brand specializing in contemporary, handcrafted rugs and textile art. The brand, founded by Latika Jagwani, aims to create unconventional statement pieces that redefine home decor, blending traditional craftsmanship with modern design. Every piece tells a story, making it more than just decor, it’s a conversation starter.

Each rug is meticulously crafted by skilled artisans from Uttar Pradesh, ensuring a fusion of abstract art and functionality. Loops by LJ also provides customization options. Thus, allowing clients to tailor designs to their specific preferences.

1. Shifting Sands Rug

Shifting Sands embodies the ever-changing beauty of the desert. This hand-tufted beige rug is artfully accented with whispers of red and yellow, mirroring the warm tones cast by the setting sun on the sand.  Additionally, its textured surface mimics the organic ripples of sand dunes, adding depth and dimension to any space. Moreover, with a neutral palette and sculptural quality, this rug blends seamlessly into modern and minimal interiors while still making a bold visual impact.

2. Rafflesia Rug

The Rafflesia Rug is a bold statement piece inspired by the rare Rafflesia flower. Its asymmetrical form and rich textures create a sculptural effect, redefining traditional rug design. However, it becomes the centerpiece of any space, blending art with function effortlessly.

3. Forest Canopy Rug

The Forest Canopy Rug brings the serenity of lush greenery indoors. Inspired by dense forests, its rich tones and sculpted textures mimic dappled light filtering through treetops. Handcrafted with organic forms and deep layers, it transforms any space into a peaceful retreat.

4. Eden Hand-Tufted Rug

The Eden Hand-Tufted Rug by Loops by LJ brings serenity and depth to any interior. Inspired by lush landscapes, its organic forms and rich texture create a calming, luxurious feel. Additionally, the hand-tufted design adds warmth, making it perfect for modern and eclectic spaces.

5. Earth’s Canvas Wall Rug

The Earth’s Canvas Wall Rug turns walls into works of art. Inspired by natural textures and earthy tones, this handcrafted piece adds warmth and depth to any space. Its organic forms and layered details create a tactile, sculptural effect, making it more than just decor. Moreover, it brings nature’s beauty indoors with effortless elegance.

Loops by LJ continues to push the boundaries of textile art with designs that are both unconventional and deeply rooted in craftsmanship. Their rugs are not just accessories but essential elements that shape the atmosphere of a space. With unique textures, thoughtful designs, and a commitment to handwoven artistry, the brand is redefining how rugs interact with interiors.