In Bangalore, India, DS2 Architecture designed the Lexus Showroom, a commercial interior design project bridging the cultures of Karnataka and Japan. Time, language, context and ethos are all intertwined in the design. The exterior facade is influenced by the iconic Lexus grille, which resembles a spindle. This design makes Lexus more familiar and intimate to the Indian market. It is an amalgam of ideas and cultures.
Lexus Showroom: The Intertwining of Design and Culture | Ds2 Architecture
Designed by combining elements from Karnataka and Japan, the Lexus showroom is an encapsulation of time, language, context, and ethos. All elements interact to create Lexus’s brand slogan, “Experience amazing”, in unison.
Located in Richmond circle, Bengaluru, a part commercial and residential area with heavy traffic, the external façade was influenced by the iconic grill designs of Lexus cars.
An L-shaped trellis encircles the showroom as part of the framework of the external facade, and the frame extends into the interior as an L-shaped trellis. By hiding services and maximizing the display area volume, the frame not only creates an interesting visual dialogue, but also hides services.
There is a customer zone, a display zone, an experience zone, a wash area, and a mezzanine floor (incorporating the conference and medical room). A fusion of different cultures is accentuated and celebrated through myriad elements interplaying in between these spaces.
The Sangam Jali separates the customer area from the display area, creating an intimate area for customer interactions. The partition is decorated with patterns inspired by Indian and Japanese greetings, Namaste and Omotenashi, respectively.
With a spindle identity and terminating as the Lexus logo, the L palette unit facility becomes a facility desk oriented toward the entrance. A baffle ceiling is inspired by the headlight profile of the car. As a strong historic element from “Vijaynagara Dynasty,” the backlight plexiglass draws inspiration from a provincial-aged jaali pattern.
The mural depicts the iconic stone chariot from Hampi, a UNESCO world heritage site in Karnataka. This light takes inspiration from the body shape of new generation cars. Having a primitive vehicle from the 14th century BC and a hybrid modern vehicle as the inspiration for the mural brings out an interesting visual contrast.
It adds a sense of visual contrast, history, and geographic context to the space. A mix of ideas and cultures reflects the roots of Lexus in India and makes it personal and familiar for its new customers.
Fact FileDesigned by: Ds2 Architecture
Project Type: Institution
Project Name: Lexus Showroom
Location: Bangalore
Built-up Area: 4000 Sq.ft
Principal Architect: Ar. Mueen Haris
Products / Materials / Vendors: Flooring: Quotone / Lighting: Gardler Lighting India Pvt Ltd / Music / AV: Mark Levinson / Shopbuild Main Contractor: DS2 Build / Interior Styling: Ds2 Architecture
Firm’s Website Link: Ds2 Architecture
Firm’s Instagram Link: Ds2 Architecture
Firm’s Facebook Link: Ds2 Architecture
For Similar Projects >>> A Vocational Training Institute in Aurangabad while Focusing on Improved Social Responsibility
House of Heights: How design shapes relationships and well-being? “A house can transform its people. The living room, the tallest space in my home, is where we socialize, express our feelings, and spend the most time—an open arena for life’s conversations. The impact of front elevation design on home and harmony further emphasizes how thoughtful design […]
Spacious, inviting, and intimate, courtyards have an integral place in the vernacular architecture across India. Beyond their climatic purposes, courtyards assume the role of a social space, a space for contemplation, and a space where something happens. Their presence in various forms, proportions, and sizes has been a ubiquitous feature in Indian vernacular architecture. The […]
Located in Bangalore, opposite a large neighborhood park, a set of 4 houses was to be built—one of which was to be the personal house for the client, and the others were to be let out. The intent of these Bangalore homes was to create a quiet presence on the street and evoke a sense of […]
The modern residence integrates contemporary architecture with biophilic design principles, offering a luxurious and nature-connected living experience. The exterior features clean lines, landscaped lawns, and vertical green walls that soften the structure while promoting sustainability. The minimalist contemporary interior designs of this are designed with an open-plan layout, double-height ceilings, and large glass openings, ensuring […]
Some homes are big on square footage but don’t maximize space—and then some compact ones make the most of precious space at a premium. Located in Bangalore, this 3,000 sq. ft. villa interior design exemplifies this residential project, exploring staggered volumes that led to creating spaces at multiple levels, including a mezzanine floor. As per […]
In the heart of Gurugram, where the city’s energy pulses with both hard work and hard play, a 2600 sq. ft. rooftop terrace design has been transformed into the ultimate hangout spot. Designed for the young and the young at heart, this terrace captures the spirit of a city that knows how to balance the […]
In the vibrant town of Kannur, Kerala, the contemporary house design of this residence is more than a home—it’s a sanctuary designed to nurture both body and soul. Built for a family of five, it blends minimalist elegance with everyday comfort, creating a space that feels alive, welcoming, and deeply connected to nature. Editor’s Note: […]
The one-acre site of Saukhya Farm is nestled in the lush valley of Beze Village, on the outskirts of Nashik. Surrounded by small farms, it offers sweeping views of Beze Dam and the surrounding hills. The clients’ brief was to transform the site into a farmhouse and to cultivate part of it into an orchard. Work […]
Nestled on the bustling Karnavati Road in Ahmedabad, this modern residence spans over a 10,881 sq. ft. corner plot, seamlessly integrating form, function, and tranquility. The house is thoughtfully planned in an L-shaped configuration of this house design, with its entry oriented to the east and a lush garden strategically placed in the southwest corner […]
In the heart of a dense urban fabric lies this conscientiously designed three-storeyed residence ‘VILAS’ in a plot of 1700 sq. ft. for a multi-generational family catering and navigating the requirements and ensuring their dreams come to reality. This three-storey house design is carefully crafted cuboid with interesting solids and voids, creating peripheral balconies and […]