In Bangalore, India, DS2 Architecture designed the Lexus Showroom, a commercial interior design project bridging the cultures of Karnataka and Japan. Time, language, context and ethos are all intertwined in the design. The exterior facade is influenced by the iconic Lexus grille, which resembles a spindle. This design makes Lexus more familiar and intimate to the Indian market. It is an amalgam of ideas and cultures.
Lexus Showroom: The Intertwining of Design and Culture | Ds2 Architecture
Designed by combining elements from Karnataka and Japan, the Lexus showroom is an encapsulation of time, language, context, and ethos. All elements interact to create Lexus’s brand slogan, “Experience amazing”, in unison.
Located in Richmond circle, Bengaluru, a part commercial and residential area with heavy traffic, the external façade was influenced by the iconic grill designs of Lexus cars.
An L-shaped trellis encircles the showroom as part of the framework of the external facade, and the frame extends into the interior as an L-shaped trellis. By hiding services and maximizing the display area volume, the frame not only creates an interesting visual dialogue, but also hides services.
There is a customer zone, a display zone, an experience zone, a wash area, and a mezzanine floor (incorporating the conference and medical room). A fusion of different cultures is accentuated and celebrated through myriad elements interplaying in between these spaces.
The Sangam Jali separates the customer area from the display area, creating an intimate area for customer interactions. The partition is decorated with patterns inspired by Indian and Japanese greetings, Namaste and Omotenashi, respectively.
With a spindle identity and terminating as the Lexus logo, the L palette unit facility becomes a facility desk oriented toward the entrance. A baffle ceiling is inspired by the headlight profile of the car. As a strong historic element from “Vijaynagara Dynasty,” the backlight plexiglass draws inspiration from a provincial-aged jaali pattern.
The mural depicts the iconic stone chariot from Hampi, a UNESCO world heritage site in Karnataka. This light takes inspiration from the body shape of new generation cars. Having a primitive vehicle from the 14th century BC and a hybrid modern vehicle as the inspiration for the mural brings out an interesting visual contrast.
It adds a sense of visual contrast, history, and geographic context to the space. A mix of ideas and cultures reflects the roots of Lexus in India and makes it personal and familiar for its new customers.
Fact FileDesigned by: Ds2 Architecture
Project Type: Institution
Project Name: Lexus Showroom
Location: Bangalore
Built-up Area: 4000 Sq.ft
Principal Architect: Ar. Mueen Haris
Products / Materials / Vendors: Flooring: Quotone / Lighting: Gardler Lighting India Pvt Ltd / Music / AV: Mark Levinson / Shopbuild Main Contractor: DS2 Build / Interior Styling: Ds2 Architecture
Firm’s Website Link: Ds2 Architecture
Firm’s Instagram Link: Ds2 Architecture
Firm’s Facebook Link: Ds2 Architecture
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