Amar Akbar Anthony was conceived as a unified exhibition space for three industry peers—Office Konnect (modular office furniture), Shobhan The Light Studio (architectural lighting), and Jai Air (air-conditioning systems)—each with over three decades of expertise. Presented at an architecture and interior design exhibition themed around Sustainability, the brief demanded more than a product display; it called for a spatial narrative that embodied collaboration, efficiency, and environmentalresponsibility.
Sharran Architecture + Design
Rather than designing three isolated stalls, we envisioned a single, cohesive layout anchored by a café-style meeting hub. This central exhibition space functioned as a shared client interaction zone, a visual magnet drawing visitors inward, and an intuitive circulation regulator encouraging meaningful engagement. An open-plan configuration with minimal partitions ensured visual continuity while allowing each brand to distinctly showcase its core offerings.
The stall was structured around synergy. Office Konnect furnished the entire space, integrating modular desks, task chairs, and lounge seating that doubled as discussion pockets. A deconstructed office chair installation became a sculptural focal point.
Shobhan The Light Studio illuminated the entire environment, with a statement feature light above the café table acting as the spatial anchor, while façade lighting was demonstrated against a brick-clad feature wall. Jai Air introduced repurposed AC louvers as permeable partitions and display panels, and installed a sculptural, amoeba- shaped “flow bar” that translated airflow into form.
Materiality reinforced the sustainability ethos. The designers crafted the café table from reused plywood and recycled corrugated metal, finished with a basalt stone top—expressing durability through reclaimed elements. Flooring incorporated recycled materials, while a cement-textured wall finish unified the backdrop. Wherever feasible, they left the ceilings exposed to reduce material use, enclosed only where technical demonstrations required it.
Sustainability operated at three strategic levels: shared infrastructure to minimize duplication, repurposed materials salvaged from Office Konnect’s previous store, and post-exhibition adaptability, with graphics and components designed for reuse in the brands’ respective offices.
The result was not merely a stall, but a collaborative ecosystem—an efficient, cost- conscious, and environmentally responsive platform that celebrated partnership while demonstrating integrated design thinking.
FACT FILE
Designed by: Sharran Architecture + Design
Project Type: Exhibition Stall Design
Project Name: Amar Akbar Anthony – A Collaborative Brand Showcase
Location: Surat
Year Built: 2025
Duration of the project: 3 Days
Built-up Area: 1550 Sq Ft
Stall Size: 12 M X 12 M
Principal Architect: Kruti Sukhadia & Vipul Sukhadia
Team Design Credits: Mrudali Joshi & Himanshi Agrawal
Photograph Courtesy: Interior Shoot by Kenny Zaveri
Firm’s Instagram Link: Sharran Architecture + Design
Firm’s Facebook Link: Sharran Architecture + Design
For Similar Project >>> This Residential Interior Design Has a Harmonious Environment
In the realm of contemporary interior architecture, few projects manage to strike the delicate balance between structural rigidity and organic grace. The architects conceptualised and executed “The Sinuous Soul,” by the visionary team at Design Inset Atelier. It is a profound exploration of this exact duality. It moves away from the sterile, rigid lines that […]
The interior design philosophy of this residence is rooted in creating a seamless balance between classical elegance and contemporary functionality. Designers envision the space as a refined yet warm home where timeless architectural detailing meets modern-day living needs. A Warm Home Rooted In Classical Elegance & Functionality | Tvashta Architects & Interiors A soft, neutral […]
Gulabo & Co. is a neighbourhood café situated along Ahmedabad’s busy Commerce Main Road, occupying a decades-old mixed-use complex within a university-dominated precinct. Designed by the city-based architectural design firm Spatial Inquiry, the café is located at a prominent intersection. The site in a mixed-use building has evolved through multiple lives: first as a residence, […]
Flanked by the sea on one end of the site, Eventide Coffee Shop is truly and well blessed by abundant east light. Uninterrupted views and the constant presence of the sea become the quiet narrators of the space, shaping what is both a passion project and a place of pause. The café emerges as an […]
A gentle retrofit in Mumbai House of Curves is a quiet reimagining of a 25-year-old row house located in one of Mumbai’s most densely packed neighbourhoods. Like many homes of its time, architects shaped it using rigid dimensions, strict geometry, and a lifestyle adjusted to tight spatial limits. Over the years, the family had adapted […]
“The Tellapur Atelier” is a 1965 sq. ft. sanctuary designed by Ordell Interiors. Led by Vikas Kumar and Rachana Reddy, the project moves away from superficial decor, focusing instead on structural detailing and custom craftsmanship. Custom Craftsmanship In This Home Is A Masterclass In Modern Transitional Style| Ordell Interiors The home is a masterclass in […]
Across Horizon is a modern apartment designed as a calm yet expressive retreat above the city. Located on a higher floor, the home is conceived around openness, visual continuity, and a strong connection to the urban skyline. The design explores how contemporary interiors can remain warm, personal, and functional while embracing expansive views and modern […]
Nest Harmony is a sophisticated residential interior design project that redefines modern luxury living. Contemporary design meets timeless comfort in this sanctuary, creating a home that is both aesthetically refined and profoundly welcoming. The design philosophy centers on the concept of a curated ‘nest’. A personal retreat built on balance, high-end materiality, and an effortless […]
In a city where apartments often feel sealed off from their surroundings, this 1500 sq ft home off Kanakapura Main Road holds an unexpected advantage: a continuous fringe of mature trees that frame every window. It is this rare connection to nature that shaped HabitArt Studio’s approach, guiding the project toward a design language that […]
Luxury today is no longer defined by excess. It is shaped by intention, emotion, and experience. The Tropicals is a residential project conceived with this belief at its core—where design transcends visual appeal to create a deeply sensory, restorative environment that feels both rooted and refined. Designed as a permanent retreat from the fast-paced rhythm […]