In a world constantly reshaping its aesthetics, identities, and ideas, design is no longer confined to a discipline; it is a declaration of individuality, imagination, and intent. TAD presents GEN BOLD, a celebration of fearless creative minds across interior design, packaging, graphic design, art, and beyond. Uniting diverse disciplines through a shared spirit of experimentation, this campaign spotlights those who challenge conventions, question the familiar, and transform ordinary encounters into extraordinary experiences. From sculpting immersive spaces and reimagining everyday objects to creating compelling visual identities, inventive packaging, and thought-provoking artworks, boldness takes countless forms.
It emerges through unconventional materials, radical ideas, cultural reinterpretations, sustainable choices, and personal narratives that refuse to be overlooked. These creators are not merely responding to trends; they are shaping conversations, expanding possibilities, and establishing new creative languages. GEN BOLD captures a generation unafraid to experiment, disrupt, and redefine what design can mean across disciplines. Their practices reflect a contemporary India where creativity transcends boundaries and individual expression finds its place on an increasingly global stage.
As you explore these pages, consider boldness not merely an aesthetic, but an attitude: the courage to question, the conviction to create, and the freedom to imagine differently. Because the most powerful designs do not simply occupy space or capture attention; they change perspectives, challenge expectations, and leave a lasting impression. This is GEN BOLD. Different disciplines. Defiant ideas. One fearless generation.
Architecture finds its deepest expression not in the forms it creates, but in the ways it connects people to place, material, and time. Rooted in this philosophy, the studio approaches architecture as an evolving dialogue between earth, materiality, and human experience. Its practice explores the relationship between built forms and their surroundings, creating spaces that feel naturally grounded. Moreover, each design balances contemporary sensibilities with a strong sense of place and context. Through natural materials and tactile surfaces, the practice establishes a distinct sensory experience. Furthermore, changing light and subtle imperfections add depth, character, and authenticity to every space. Ultimately, its design language celebrates restraint, warmth, and timeless elegance.
Moving beyond a singular aesthetic, the studio embraces a more contextual approach to design. Each project, therefore, responds thoughtfully to its surroundings, material character, and intended way of life. Through considered proportions and deliberate detailing, every space achieves a distinct sense of balance. Moreover, the studio celebrates materials that develop character and age gracefully over time. Ultimately, these environments reveal their depth, character, and nuances through everyday experiences. The studio’s approach prioritises atmosphere, functionality, and an enduring emotional connection between people and spaces. Featured in GEN BOLD, the studio represents a contemporary design sensibility that challenges conventional notions of architectural expression. Its commitment to contextual sensitivity, and experiential depth reflects a generation of creative practices redefining architecture through thoughtful exploration and sense of belonging.
At SM Studio, spaces emerge from the thoughtful interplay of material, context and life. Founded by architect and interior designer Sowmya Manne, SM Studio is based in Hyderabad. The practice explores the relationship between people, places and their surrounding environments. Working across residential architecture and interiors, the studio creates cohesive, thoughtfully curated spatial narratives. Furthermore, each project reflects individual aspirations, contextual nuances and the intended purpose of every space. Drawing inspiration from Indian architectural heritage, the studio embraces indigenous materials and traditional craftsmanship. Additionally, SM Studio reinterprets familiar design sensibilities through a contemporary lens.
Natural light, proportion, texture and tactility become essential elements in creating environments that feel calm yet expressive, sophisticated yet grounded. Every design decision reflects a considered balance between visual character, functional clarity and the lived experience of its inhabitants. With an emphasis on thoughtful detailing and contextual sensitivity, the studio allows each project to evolve with its own distinct identity. Its approach moves beyond aesthetics to create meaningful environments that respond to the rhythms of everyday life. This synthesis of tradition, expression and purposeful design earns SM Studio its place in GEN BOLD.
A home should not merely reflect who you are today; it should quietly support who you are becoming. This philosophy anchors S.ALT Atelier, the Pune-based interior design practice founded by designer Shantanu Waykar in 2020. Beginning with an understanding of the person before the space, the studio translates routines, aspirations and emotional connections into residential interiors that feel personal and enduring.
S.ALT resists fleeting trends, instead embracing authenticity through genuine materials and tactile surfaces. Moreover, considered lighting, thoughtful proportions and restraint shape spaces that evolve with their inhabitants. From spatial planning and material selection to detailing and execution, the studio remains closely involved. Consequently, every design decision retains its purpose, character and emotional intimacy. Through this people-centric philosophy, S.ALT Atelier brings a deeply personal perspective to residential design. Thus, the studio finds its place within GEN BOLD, an exclusive curation of contemporary practices shaping meaningful homes.
Timeless design begins with trust, the freedom to create something that feels truly its own. At Haute Habitat, design is rooted in collaboration, creative freedom and a considered understanding of each client’s vision. The young, dynamic interior design practice creates spaces that move beyond fleeting trends, bringing together India’s rich design heritage with contemporary living.
Haute Habitat brings together traditional craftsmanship, Indian artefacts, modern furniture, clean lines and tactile materials. Moreover, every element reflects a thoughtful consideration of proportion, texture and intricate detailing. Rather than replicating the past, the studio reinterprets heritage through a distinctly contemporary lens. Consequently, cultural narratives and modern sensibilities coexist through thoughtfully layered interiors. Through creativity, integrity and precision, Haute Habitat creates distinctive, culturally resonant spaces. Thus, its ability to balance heritage with modernity earns it a place in GEN BOLD.
A beautiful space should inspire you to stay and feel happier every time you return home. For Suman Kakumani, founder of Itihaus, art transcends decoration and becomes a vessel for memory, identity and emotion. Through Itihaus, her Hyderabad-born art advisory and curatorial practice brings together fine art, sculpture and rare collectibles. Additionally, it incorporates heritage artefacts, thoughtfully curated across residential, workplace, hospitality and retail environments. Ultimately, each space becomes a meaningful expression of individuality, storytelling and emotional connection.
Guided by a discerning eye, Kak-umani celebrates craftsmanship, history, and the maker’s hand. Moreover, its collections feel deeply personal rather than conventionally prescribed. Each curation, therefore, reflects an understanding of the people inhabiting a space. Through thoughtful selections, objects evoke stories and preserve meaningful cultural connections.
Ultimately, these collections inspire experiences rooted in identity, memory, and personal expression.Itihaus approaches every project as a dialogue between people, objects and place. Through this sensitive approach, art becomes an integral part of everyday living. For its distinctive perspective on art-led living and its ability to transform spaces into deeply personal narratives, Itihaus earns its place in GEN BOLD.
From brand collaborations to digital products, systems and technology-led experiences, Anshul’s work reflects a multidisciplinary approach to design, where creativity meets clarity and purpose. His practice spans diverse domains, transforming complex ideas into intuitive, thoughtful outcomes that resonate with their intended audiences. With an understanding of how design shapes perception and interaction, he approaches every project as an opportunity to create meaningful connections between people, ideas and experiences. Whether developing a distinctive identity for a jazz festival or simplifying a complex supply-chain interface, Anshul brings equal attention to conceptual depth, functionality and visual expression. Moving between artistic exploration and structured problem-solving, he demonstrates how contemporary design can respond to varied challenges without losing its human touch. Across mediums and disciplines, his work reveals a sensitivity to context and an ability to translate intricate requirements into accessible, engaging solutions. For this deeply considered approach to creative practice, he earns his place.
Nothing in our work is the default. Every choice, whether material, form, or detail, is questioned first. Founded in Aurangabad in 2024, Aditya Thole approaches contemporary architecture through curiosity, context and a persistent questioning of convention. Led by him, the practice works across hospitality, commercial, residential and interior projects, exploring what design can mean within a city shaped by historical memory and evolving aspirations. Its process is rooted in research, experimentation and a close study of materials, allowing architectural, interior and object elements to emerge as a synthesis with their surroundings.
Rather than imposing a predetermined language, each project develops its own narrative, responding to the place and the people who inhabit it. Balancing sophistication with ease, the practice creates spaces that feel tactile and lived-in. For its contextual, exploratory approach to contemporary design, he earns this place in GEN BOLD.
Not every idea needs to announce itself to make an impact. Sometimes, its strength lies in what it reveals when looked at differently. This curiosity shapes Allegory, the Bengaluru-based practice founded by Aditya Puri in 2020. With a background in architecture and a master’s degree from TU Delft, he brings a research-led perspectives. Co-founder Nihal Saldanha brings experience in interiors and renovation, along with a close interest in materials and the finer details that give spaces their character.
Working across architecture and interiors, the duo approaches each project as an opportunity to look beyond the obvious. Context becomes a starting point for investigation, while research helps ideas develop into spaces that respond to everyday life. Rather than treating a brief as a fixed set of answers, they explore the possibilities within it. At Allegory, the boldest move is to question what a project could be before deciding what it should become.
No two homes are the same, because no two people live the same way. At Red Beryl Global, this belief becomes the foundation for a practice that places individuality at the heart of design. Every project begins with understanding the people who inhabit a space, translating their personalities, routines, aspirations and preferences into interiors that feel considered and deeply personal. Rather than adhering to a singular aesthetic, the studio embraces diverse design expressions, building character through colour, texture, materiality, furniture and thoughtfully curated details.
Each element contributes to a cohesive narrative that reflects the client’s identity while responding to the spatial context. With a focus on functionality, visual harmony and lasting relevance, Red Beryl Global approaches design as an evolving dialogue between people and their surroundings. Closely involved throughout execution, the team ensures that the original design intent remains uncompromised, carrying every detail from conception to completion with care and precision. It is this balance of personal expression, contextual thinking and considered craftsmanship that places Red Beryl Global within GEN BOLD, an exclusive curation of practices shaping distinctive and contemporary interiors.
At TTDS, we believe great design is more than aesthetics, it is about thoughtful details, function and flow. This philosophy shapes the work of TTDS, the boutique interior design studio founded by Twisha Thakker in 2019. Rooted in warmth, individuality and intention, the practice creates soulful, layered interiors that balance contemporary elegance with timeless charm. Drawing inspiration from nature, art, culture and history, Twisha approaches each project as a distinct narrative, thoughtfully translating the client’s personality, lifestyle and aspirations into space.
From homes to workspaces, every detail is carefully considered, from concept and materiality to styling and execution, creating environments that invite connection and comfort. It is this deeply personal, collaborative and emotionally resonant approach to interiors that brings TTDS into GEN BOLD, an exclusive curation of contemporary design practices.
Perhaps the soul of a space lies not in how it looks, but in what it remembers. For Studio Aitareya, founded by Shruti Patel in Ahmedabad in 2018, design becomes a dialogue between place, personality and craft. Guided by an intuitive eye for aesthetics and creative expression, Shruti has shaped the studio into a contemporary practice specialising in boutique villas, farmhouses, holiday homes and bespoke residences. Taking projects from concept to completion, Aitareya thoughtfully brings together spatial planning, materials, furniture, lighting, finishes and décor, responding to both architecture and the lives within.
At its heart is a strong belief in Indian craftsmanship, with the studio continually discovering regional artisans, traditional techniques and contemporary makers. This synthesis of detailing, richness and seamless execution makes her a distinctive voice.
Good design begins where intention meets experience. At The Burrow Design, founder and principal designer Shweta Subash approaches interiors from the inside out, placing people, purpose and place before aesthetic expression. Rather than pursuing a recognisable house style, the Chennai-based practice creates distinctly individual spaces shaped by context, function and the everyday experiences of those who inhabit them. Its planning-led approach spans children’s spaces, educational environments, residences, hospitality, healthcare, commercial projects and larger residential communities, reflecting a versatile understanding of diverse spatial needs.
With an expanding presence across India and the Middle East, the practice continues to explore how thoughtful design can respond to changing lifestyles while remaining rooted in its surroundings. Shweta’s philosophy of rooted modernism brings together contemporary spatial language with Indian art, craft, materiality and cultural memory, creating environments that balance modern sensibilities with a deeper sense of belonging. Extending this vision through Shweta Subash Design in Dubai, the practice continues to evolve across geographies and design contexts. Its people-centric philosophy, contextual sensitivity and considered approach to contemporary interiors earn The Burrow Design its place in GEN BOLD.
Heritage finds new meaning when tradition is reimagined for the present. At Rareform Studio, this belief shapes a design practice that bridges Odisha’s rich visual heritage with contemporary communication. Led by Creative Director Neel Aya (Sanjay Mohanta) and Managing Director Prashant Dwibedi, the New Delhi and Bhubaneswar-based studio develops strategic visual identities for brands, organisations and large-scale events. Its work draws from the forms, patterns and narratives of traditional Odishan art, translating cultural references into distinctive visual languages for contemporary audiences. From the 28th Asian Table Tennis Championships identity to the Vedanta Kalinga Lancers jersey, the studio explores new expressions of regional identity across global platforms. Recognised as India’s Best Design Studio in the Young Design Studio category in 2026, they earns their place in GEN BOLD for reimagining cultural heritage.
TSD designs decisions – the small, invisible choices a user never has to think about. This ethos defines Tentackles Design Studio, a Bengaluru-based digital product practice with a second base in Atlanta, founded on the belief that design is a business lever, not a finishing touch. Over eight years, the studio has worked across automotive, EdTech, healthcare, e-commerce and financial services, translating research and user behaviour into purposeful digital experiences. Its process moves through wireframing, prototyping, testing and refinement, balancing creative ambition with operational rigour. From automotive dashboards and logistics platforms to SaaS products and institutional interfaces, TSD approaches each brief through context, iteration and measurable outcomes. It is this intersection of strategic thinking, user-centricity and disciplined innovation that brings Tentackles into GEN BOLD, an exclusive curation of practices shaping contemporary design.
Ultimately, GEN BOLD recognises that the future of design belongs to those willing to think differently, experiment fearlessly, and embrace the unfamiliar. Through their distinctive perspectives and evolving practices, these creative voices demonstrate how individuality can become a powerful catalyst for change. Moreover, their work reflects a growing creative culture that values originality, purpose, and meaningful expression. By challenging established boundaries and exploring new possibilities, they continue to reshape the way we perceive and experience design. Together, they represent a generation that does not simply follow creative movements but courageously creates them.
Brutalism is an architectural style from the 50s and 60s that began in the United Kingdom. Brutalist Architecture can be elaborated as raw with no ornamentation and exposed building materials used in a monolithic way. Majorly showcasing the concrete in its raw beauty employed in various geometric shapes. Since the beginning of the revolutionary composite […]