The brief called for an experience centre that would feel both grand and welcoming while responding sensitively to its site context. The project site stood out for its dense tree cover, which shaped the design from the beginning. Instead of treating the greenery as a constraint, the design made it the starting point.
Birla Experience Centre in Mumbai Creates a Journey Through Courtyards and Greenery | modez consultants LLP
The experience centre takes shape as a cluster of interconnected volumes. These volumes weave around courtyards and landscaped pockets, keeping the existing greenery visible throughout. The landscape remains a constant presence as visitors move through the centre.
Layered massing, visual openness, and carefully framed views create an environment where architecture and landscape exist in dialogue, making the experience centre feel deeply rooted in its setting.
The design ensures a continuous visual connection with the landscape. The built mass gradually reveals itself through the dense tree cover, creating a sense of discovery and anticipation. The experience centre’s planning focuses on customer movement and engagement. It guides visitors through the space while encouraging meaningful interaction with the environment.
All five blocks are positioned to create a natural progression through the experience centre. Visitors move seamlessly between discussion zones, display areas, presentation spaces and sample apartments, creating a cohesive journey.
The massing and material palette were intentionally designed to blend into the site, allowing the architecture to emerge naturally from its surroundings. Internally, the sequence of spaces—from the drop-off and reception to the lounge, display areas, AV zones, and sample apartments—has been carefully choreographed to create a seamless and intuitive visitor journey.
Landscaped courtyards and green pockets punctuate this movement, ensuring that nature remains visible and accessible at every stage of the experience.
Fact File
Designed by: modez consultants LLP
Project Type: Commercial Architecture Design
Project Name: Experience Centre & Sample Apartments for Birla Taranya
Location: Kalwa, Thane
Year Built: 2025
Built-up Area: 15000sqft
Design Team: Amogh Sule, Preshita Chaudhari, Dhanashree Thoke, Pratiksha Joshi & Aishwarya Raikar.
Photograph Courtesy: Anish Padalkar
Birla Design Team: Anshuman Sharma, Simran Advani, Sonal Kadam & Amlan Mahapatra
Landscape Consultant: Enviroscape
Mep Consultant: ARSH Consulting Services
Structural Consultant: Creator Consultants, Landscape Consultant, Enviroscape
Firm’s Website Link: modez consultants LLP
Firm’s Instagram Link: modez consultants LLP
For Similar Project >>> This Retail Space Reimagines Understated Luxury Through Fluidity
Editor’s Note: Some places feel rooted because they belong to their surroundings rather than trying to stand apart from them. Coffee Sangam in Andhra Pradesh takes this approach through a raw, tactile palette of brick, stone, teak, and mild steel. The random rubble compound wall extends the landscape into the architecture, while the Corten steel […]
Envisioned as a contemporary home rooted in Indian sensibilities, this residence sits on a south-facing urban plot. The design accommodates the evolving lifestyle of a multi-generational family. The project integrates architecture and interiors to create functional, climate-responsive, and emotionally connected spaces. Each level balances privacy with interaction. The design also allows flexibility for changing family […]
Editorial Note: Some homes are shaped by the memories, objects, and stories their residents carry with them. Ungana in Chennai, meaning “merge” in Swahili, brings together a well-travelled family’s collection of antiques and everyday rituals within a narrow urban plot. A double-height living space becomes the heart of the home, connecting the kitchen and dining […]
House of the Framed Atrium explores how a contemporary home can revolve around light, connection, and shared experiences. The design follows the ideas of a Living Atrium, Living with Nature, Framed Volumes, Vertical Living, and Timeless Materiality. The residence connects a sequence of interconnected spaces around a dramatic triple-height atrium. The atrium forms the heart […]
A Mock-up That Became a Home – For an architecture practice, a mock-up often helps test an idea before the team translates it into a larger project. It allows architects to work at full scale, examine materials and construction techniques, and understand their limitations. The process also gives them room to test different brick bonds and […]
The house began not with a formal brief, but with a conversation about the kind of life the clients hoped to build within it. Set between the denser urban fabric of Kannur and the quieter residential landscapes of North Kerala, the project responds to a desire for openness and connection. At the same time, the […]
“Pravah” — A House That Breathes is envisioned as the main concept of this home revolves around a fluid, light-filled home where architecture becomes a continuous experience of movement, air, and connection. Located in Pal Gamtal, Surat, the project is a residential redevelopment on a 1,850 sq.ft. plot within a dense urban fabric. The site, […]
Timeless architectural features, such as courtyards, are always associated with bringing the naturally public forms to the world’s heart, building the most peaceful, secluded outdoor areas. These outdoor spaces maximize the living experience with their private space feature, which gives one the option for leisurely relaxation, recreation, or gardening. Furthermore, it has also been a […]
Architecture font choices go beyond style—they shape how your work is perceived. From portfolios to presentations, the right architecture font instantly communicates clarity, precision, and personality. As architects, we design not just with space but with every detail, including typography. Selecting a strong architecture font shows your commitment to visual storytelling and design consistency. In […]
The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]