TAD proudly presents GEN BOLD II, capturing the pulse of India’s Interior Design landscape. More than a celebration of design, it strives to make a statement that encourages creativity and courager. Featuring interior designers who unapologetically push against the tide of trends, rewrite rules, and embrace their voice.
Boldness takes many forms, loud, extravagant, and maximal. But it also reveals itself in quieter, more deliberate ways, through deeply intentional choices that speak volumes without shouting. The boldness of these designers here is layered, from reviving Indian crafts in modern spaces to innovating with technology. Their stories reflect not only professional triumphs but also a personal journey of becoming bold in the face of doubt. Moreover, this collection is a mirror of the moment we are in.
A moment where India’s interior design scene is no longer waiting to be discovered. Through this new wave of commanding design, they bridge gaps between heritage and futurism, past and possibility, which makes their work richly textured and deeply human. As you flip through these pages, we invite you to engage with boldness not as a visual aesthetic alone, but as a mindset. As a way of thinking, living, and designing with intent. To question, to experiment, to design spaces that hold space for what matters. It challenges us to create spaces not just for style, but for soul. Spaces that breathe with those who inhabit them. Spaces that hold space for identity, sustainability, joy, and above all, a sense of belonging. The future is not waiting. It’s already here, and it looks brilliantly bold. This is GEN BOLD.
At The Auburn Studio, design is more than aesthetics; it’s an emotional experience. They believe that every space should tell a story, grounded in context and layered with meaning. Their work lies at the intersection of restraint and richness, where minimalism meets materiality, and every detail is intentional. Led by Sushmitha Ramesh, their practice is rooted in empathy. They begin by deeply understanding the lives, routines, and aspirations of their clients. From there, they craft spaces that are not only visually compelling but also deeply personal. Whether it’s a home infused with cultural memory or a space that quietly breaks convention, they approach every project with curiosity and care. Their aesthetic leans toward warmth, earthy palettes, natural textures, and soulful tactility.
Multitude of Sins is a modern creative studio, focusing on creative stylistic designs, creative direction, & visual execution for residential, commercial & public spaces. They have an irrepressible urge for creative freedom, curiosity, a desire to explore, and the courage to combine the seemingly irreconcilable. Their approach disregards the tendency to have a consistent style running through their projects, and they see each project as an opportunity to engage with a different personality, to test a new material, to work with a new palette, or to collaborate with a new artisan or an expert. This sense of flux is also the life force of the studio. As much as they have a penchant for unusual & unconnected themes – vintage circus, burlesque, dystopian, fantastical – their client is front & center at what they do at MOS.
At At Studio, their mission is to create homes that truly feel like home. They believe that good design is not just about how a space looks but about how it makes you feel. Their approach is thoughtful, personal, and deeply rooted in understanding the needs and aspirations of their clients. AT Studio stands out because of its deeply personalized approach to design. They don’t believe in cookie-cutter interiors. Each home they create is tailored to the people living in it, ensuring that it reflects their lifestyle and story. While their work often leans towards clean, functional, and timeless interiors, they are not limited to a single aesthetic. Their strength lies in their ability to understand the clients deeply and execute their vision with precision and creativity.
Ayesha Puri Kanoria is an architect and designer whose practice is rooted in contextual sensitivity, creative collaboration, and a commitment to individuality in design. Her work champions bold ideas, yet remains grounded in purpose, always aiming to deliver something truly unique. Today, Ayesha works across residential, commercial, and product design typologies, with a strong emphasis on creating spaces that are deeply tailored to their users and contexts.
Cubet Design Studio is an interior design firm based out of Mumbai. Started in 2019 by Otaiba Khopekar & Shaily Shah. The founders were united by their common belief that spaces are truly an expression of self and that aesthetic sophistication should be accessible to all. Otaiba’s eye for detail and Shaily’s passion for perfection have helped scale Cubet Design Studio into a pan-India residential and commercial design studio within a short span of time. Their firm’s clientele ranges from young professionals crafting their first homes to discerning homeowners building bespoke luxury residences, along with commercial collaborations with some of India’s leading corporations. “For us, great design lies in restraint, function & the quite power of refined detail.” say the founders of Cubet Design Studio.
Her design journey didn’t begin in a design school or a studio but while traveling and especially during a two-year stay in Italy. Surrounded by a culture that is rich in art and design, she found herself increasingly drawn to the smallest design details. What began as a casual fascination became something deeper, a pull that she couldn’t ignore. Eventually, that pull led her to make a major shift: she left a career in education and ed-tech to pursue design full-time. Now, she is living her dream through Studio Primrose by creating desirable homes that reflect the unique personalities and tastes of their clients.
Studio Ruh is a collaborative design practice driven by the pursuit of timelessness, function, and emotional depth in every space we create. Founded in 2018 by Kavya Sheth and joined by Shruthy Sanghvi in 2023, Ruh brings together two strong voices united by a shared belief: that good design is human at its core. Kavya graduated at the top of her class before pursuing her master’s in interior design from Scuola Politecnica di Design, Milan. Her early years were shaped by mentorships across Milan, Reggio Emilia, and Bangalore, leading her to establish Ruh as a studio grounded in clarity, empathy, and thoughtful design. Shruthy, an architectural engineer from SRM University, developed her approach through diverse workshops and internships across Chennai, Pondicherry, and Bangalore. She founded Mira Design Studio in 2019, channeling her love for architecture, interiors, and travel into spatial storytelling.
Founded in 2023, Ikshhana is a progressive and dynamic studio driven by the belief in crafting a better built environment. Their approach blends timeless principles with contemporary thinking, letting each project evolve organically with its context, purpose, and people at the heart. From architectural and interior design to furniture detailing and spatial consultancy, they offer holistic solutions that address both the tangible and intangible aspects of design. They see each project as a dialogue between the site, the client’s lifestyle, and their design sensibilities. The process is collaborative, nurtured with research, conversation, and constant evolution. They avoid a one-size-fits-all model, instead creating bespoke, humane concepts grounded in cultural and climatic context. At Ikshhana, design is a conscious responsibility to enrich everyday experiences through honest, layered, and enduring work.
AVVO is a multidisciplinary firm established in 2019, providing full-service luxury architecture, interior design, and contracting work. They are based in Mumbai but work across the country. The firm’s work encompasses diverse residential, commercial, and industrial projects. They believe in a minimalistic, elegant, and clean aesthetic. Their firm’s design philosophy is rooted in the belief that spaces should be both aesthetically appealing and functional, with each element serving a purpose that enhances the overall experience of those who inhabit the space. They believe that design should tell a story, reflecting the personalities, values, and lifestyles of the people who occupy the space. Overall, they really like mid-century modern and multifunctional spaces.
As an interior designer, she believes that spaces should do more than just serve; they should inspire, comfort, and connect. She tries to bring a thoughtful, human-centric approach to every project, blending spatial clarity with sensory balance to craft interiors that resonate deeply with those who inhabit them. Her signature design concept, “Spatial Harmony,” is grounded in the delicate interplay between material, light, proportion, and emotion. For her, interiors are not static compositions; they are lived experiences shaped by movement, texture, and atmosphere. From warm, grounding color palettes to the layering of natural materials like wood, stone, and fabric, every detail is curated to evoke calm, clarity, and a sense of place.
Brutalism is an architectural style from the 50s and 60s that began in the United Kingdom. Brutalist Architecture can be elaborated as raw with no ornamentation and exposed building materials used in a monolithic way. Majorly showcasing the concrete in its raw beauty employed in various geometric shapes. Since the beginning of the revolutionary composite […]