Bēsō stands as a beacon of timeless artistry, intricately weaving narratives of Indian craftsmanship in a world where design often leans towards the contemporary and the fleeting. It is a collection of sustainable furniture pieces that honor the artistry of traditional Indian craftsmanship while embracing modern design principles. Based in Vadodara, Gujarat, the innovative products, handcrafted by skilled artisans, are as unique as only handmade pieces can be, reflecting the ingenuity and passion of their creators.

In this conversation, Jenny Majmudar, the founder of Bēsō, shared her unique designs and philosophy, which sparked significant interest and led to a series of questions exploring the brand’s vision and journey in greater depth.

1. Your journey from your initial embrace of the field must have been an incredible experience. Could you share some of the key moments throughout your journey?

My design journey has seamlessly evolved from spaces to products, guided by core principles. It began at SCAD, where I learned to infuse architecture with soul and narrative. At HBA in Los Angeles, working on high-profile projects expanded my horizons.

Driven by a passion for history, craftsmanship, and sustainability, I transitioned to product design, founding Bēsō. Inspired by Charles Eames’ idea that “details make the design,” Bēsō’s furniture celebrates craftsmanship, authenticity, and sustainability. From SCAD to Los Angeles and now to Bēsō, my journey underscores design’s transformative force.

2. Your designs have a distinct modern and sleek aesthetic. What inspired the initial design philosophy of Bēsō, and how has it evolved over the years?

At Bēsō, our vision is to create furniture that blends profound functionality with modern design. We combine Indian craftsmanship with innovative principles, crafting pieces that are both structurally and artistically exceptional.

Our artisans, with centuries of expertise, shape materials into forms that harmonize heritage with contemporary elegance. As we’ve grown, we’ve embraced sustainability and explored new materials, ensuring our designs reflect both precision and refinement. We view design as a narrative, connecting deeply with clients and infusing their spaces with purpose. In a world of mass production, Bēsō stands as a symbol of integrity and craftsmanship.

3. Your design language embodies sustainable artisanal elegance, it is evident in all of your products. I am curious to know what mind space you are in during the design stage of any product.

In the sanctum of creation, I observe keenly, transforming everyday interactions into ergonomic, visually engaging designs. My sketches focus on the harmony between form and function, ensuring comfort and practicality in every curve and detail.

Respecting craftsmanship, I design pieces that honor artisans’ expertise while balancing innovation with tradition. My design process is marked by serene concentration, guided by a deep appreciation for materials, makers, and users, aiming to create timeless, cherished designs.

4. Each of your products has a unique name and a distinct character. What inspired you to take this creative approach? How do you come up with the names and stories for each product?

At Bēsō, each product has a unique name and character, reflecting my design philosophy of blending rich heritage with contemporary aesthetics. Named after Sanskrit terms, our pieces honor Indic civilization and embed deeper meanings.

For example, our “Kosh” nightstand draws its name from the Sanskrit word for “treasury,” reflecting
its role as a functional and elegant storage solution. Similarly, “Dhyāna” chair, named after the Sanskrit word for meditation, is designed as a tranquil space for introspection. This naming approach combines traditional Indian craftsmanship with modern design, ensuring each piece resonates deeply and tells a story of timeless elegance.

5. Your product photography stands out with its unique and captivating style. Can you share the inspiration behind this approach and how it enhances the appeal of your designs?

The Bēsō furniture catalog celebrates India’s traditional aesthetics and vernacular design, evoking nostalgia for vintage treasures. Each piece is set against earthy backdrops reminiscent of ancestral Indian mud houses, highlighting our use of sustainable materials like reclaimed teak, natural polish, and handwoven cane. Brass utensils add antique charm, while traditional elements like Lippan art enrich the cultural narrative. This imagery is more than a showcase of furniture; it is an homage to the enduring beauty of India’s artisanal legacy. In essence, our photography aims to capture the intricate details and the cultural significance of each piece.

6. Your brand has a strong identity. How do you ensure that Bēsō stays true to its core values while adapting to changing market trends and consumer preferences?

At Bēsō, our deep understanding of human-space interaction shapes our furniture designs, ensuring they not only meet contemporary needs but also transcend them. By observing daily interactions, we keep our designs functional and ahead of evolving consumer preferences. We prioritize timeless design over fleeting trends, crafting furniture as future heirlooms that embody durability and aesthetic longevity. Balancing these principles with continuous observation and adaptation, Bēsō remains relevant and impactful, staying true to our core values.

7. The user experience with furniture is both functional and emotional. How do you approach balancing aesthetic appeal with comfort and usability in your furniture pieces?

Our design philosophy intricately balances aesthetic appeal with functionality and comfort. Each piece starts with its purpose, enhancing daily living through ergonomic principles and thoughtful forms. The “Aaram” chair, with its ergonomic contours and handwoven cane, exemplifies this commitment to comfort.

We draw inspiration from Indian arts and modern design to create visually engaging furniture that also serves meaningful functions. Our designs evoke nostalgia and connect emotionally by reflecting the warmth of ancestral homes. Bēsō’s furniture balances beauty and usability through thoughtful design, material choice, and a deep respect for Indian craftsmanship and cultural heritage.

8. As your career gains momentum, what exciting steps do you plan to take next? Where do you envision yourself and your design practice evolving in the coming years?

As my career evolves, I’m excited about Bēsō’s future. Our goal is to expand globally while maintaining our commitment to sustainability and craftsmanship. Bēsō envisions to become a global brand that highlights traditional Indian craftsmanship. We plan to collaborate with artisans from across India to enrich our collection and preserve their skills. We will also explore innovative, sustainable materials like biodegradable and recycled options to enhance our product line.

In addition, we aim to build a community around our values by hosting workshops, exhibitions, and events that connect customers and artisans, fostering a deeper appreciation for sustainable design. Personally, we’re dedicated to continuous learning and global exploration to infuse fresh ideas into Bēsō. Ultimately, we see Bēsō leading the sustainable luxury furniture market, celebrated for both its beauty and ethical practices.

9. How do you find a sense of fulfillment and purpose in your work as a designer, beyond just bringing designs to life?

As my career advances, I’m excited about new opportunities for growth while staying true to Bēsō’s core values of sustainability and craftsmanship. For me, design is more than just bringing concepts to life; it’s about creating meaningful connections between people and their furniture. Each Bēsō piece carries a story, from the hands of skilled artisans to its place in a home, honoring both craftsmanship and cultural heritage. Our commitment to sustainability—through materials, processes, and product longevity—aligns with my values and contributes positively to the world.

Building relationships with customers and hearing how our furniture enriches their lives is deeply rewarding. Additionally, each project presents new challenges, keeping my passion for design alive and fostering continuous growth. Ultimately, my work is fulfilling because it creates lasting value, honors traditions, promotes sustainability, builds meaningful relationships, and contributes to a larger narrative.