Conceptual Design Studio is an architecture and interior design studio situated in the city of Mumbai. The firm prioritizes user experience and the daily experience of the clients and not the mere aesthetics.
In this conversation with Ar. Swati Mahajan she reveals her journey into the world of architecture and design.
From the first stroke of a pencil, my passion for design ignited. Each line, curve, and color became a symphony of creativity, weaving tales of imagination into tangible form. Through endless hours of sketching and experimenting, I discovered the power of design. It evokes emotion, solve problems, and inspire change. With each project, my love for the design deepened, fueling an insatiable curiosity to explore new ideas and push boundaries. Design became not just a profession, but a way of life.
The desire to translate passion into purpose led me to establish my own interior design studio. I yearned for creative freedom, the ability to craft spaces that resonate with individuals’, and the opportunity to bring dreams to life. Thus, I embarked on the journey to create a studio where imagination thrives.
My design philosophy centers on harmony, functionality, and storytelling. Every element must seamlessly blend to create a cohesive narrative that reflects the client’s essence and vision. I prioritize user experience, ensuring spaces not only look beautiful but also enhance well-being and enrich daily lives.
Nature, culture, and human experiences inspire my design ideations. While designing – nature, rich diversified cultures and personal likes/ dislikes of an individual/ family is something which we consider. These inspirations infuse my concepts with depth, authenticity, and a timeless quality that resonates with people on a profound level.
I found my signature style by embracing experimentation, reflection, and authenticity. While staying informed about trends, I focused on what truly resonated with me and my clients. Through continuous refinement and staying true to my design principles, I cultivated a style that reflects my unique perspective and stands the test of time.
I prioritize integrity, empathy, and excellence. These values guide my interactions with clients, contractors, and vendors, fostering trust and understanding. In my work, I strive for honesty, craftsmanship, and dedication, ensuring that every project reflects these values and enriches the lives of those it touches.
Currently we are working on two existing row houses. We are modifying the structural changes right from terrace level to ground level to a contemporary minimalistic home….which is quiet challenging & fun to be part of such wonderful project
3D Visualization software like Max, Sketchup has been a blessing, allowing me to immerse myself and clients in virtual environments, facilitating better understanding and decision-making throughout the design process.
A well-designed interior space profoundly impacts mood and workability, fostering funtionality, comfort, productivity, and emotional well-being. I achieve this by carefully considering factors while designing the functional layout plans & also by keeping in mind use of appropriate materials, lighting, color, and texture to create environments that support specific functions and evoke desired emotions, ultimately enhancing the user experience.
I select materials based on their aesthetic appeal, functionality, sustainability, and alignment with the design vision and client’s preferences. By balancing these factors and conducting thorough research, I curate a material palette that not only enhances the design language but also meets the practical needs and aspirations of the client.
Drawing, coloring, playing badminton & travelling to new destinations.
Creating spaces that deeply resonate with clients and positively impact their lives brings me the greatest fulfillment. Witnessing how my designs enhance their well-being, functionality, and happiness is immensely rewarding, reinforcing my passion for interior design and inspiring me to continue crafting meaningful environments.
To continually grow, I commit to embracing learning opportunities, cultivating empathy and understanding, nurturing creativity, fostering resilience in the face of challenges, and prioritizing personal well-being and balance.
I aspire to leave a legacy of kindness, inspiration, and empowerment. Through my work and actions, I hope to encourage others to pursue their passions, embrace authenticity, and create meaningful connections that enrich lives.
This home is envisioned as a quiet dialogue between space and stillness, where the in-between becomes as meaningful as the built. Every element is guided by the philosophy of restraint: not to fill space, but to shape experience. It’s a home designed to breathe, to hold pause, and to allow the rhythms of family life […]
For architect duo Rakshanda Moog and Dev Thakkar of Den Studio, designing their first home (and debut interior project) came together the way most meaningful things do. Gradually and instinctively. “We started with minimalism,” they say, “but somewhere along the way, the house asked for more character.” Perched on an upper floor with unobstructed views […]
Nestled within a tranquil urban setting, Earthy Enclave stands as a testament to earthy houses and contemporary design that intertwines warmth, functionality, and artistry. This residence is not merely a structure but a narrative, a home sculpted by emotions and aesthetics, where every design decision balances intuition with intention. From the outset, the homeowner’s desire […]
From the very first glimpse, this home makes a quiet yet assertive statement — a story of considered elegance woven through the interplay of textures, geometry, and an emotive material palette. It isn’t just a residence, but a journey of values, and a deliberate pause from the chaos of urbanity. A poetic 4 bedroom design […]
Referred by his cousin, who initially approached us for a large residential bungalow, Dilip Jain sought our expertise for his newly purchased 4 BHK luxury apartment in Akota. While the builder had completed the civil work for the kitchen and bathrooms, the client was unsatisfied with the final results. We took the initiative to transform […]
The Wabi Sabi Interior design of this residence was done in 71 days, including designing & execution. Contrary to our standard practice of a step-by-step design process, the process here was pretty fluid & more based on intuitions, visualizations, sketches & discussions. Only sketches were made, which proceeded to working drawings; no 3D visualization was […]
AMOGH 18 reflects AURA DESIGN HAUS’s core design ethos: to create spaces that are as timeless as they are contemporary. The project is a testament to the belief that minimal interiors, when thoughtfully executed, can be both warm and expressive. It’s a residence where sophistication meets simplicity, and where every detail is an invitation to […]
In the heart of a lush Ahmedabad neighborhood, a bare-shell duplex flat is transformed into a soulful sanctuary by Aura Design Atelier. Titled The Layered Narrative, this 2500 sq ft Indian apartment balances warmth, restraint, and personality, interweaving the lives of its residents through materials, light, and spatial flow. From the onset, the home reflects […]
Imagine this for a design brief: Design an apartment for 3 generations. The family’s young kids have an endless love for the sea and the sky, grandparents’ sensibilities are deeply rooted in traditional Indian styles, and the young parents are all about modern minimalism. The home has to integrate these diverse styles through eclectic interior […]
The Juhu Beach Apartment revamp project, executed by Ikshana Design Studio, was an ambitious transformation aimed at redefining a small yet cozy residence into a contemporary, light-filled home. The objective was to create a space that felt expansive and seamlessly connected to its coastal surroundings, all while maintaining the existing property. Given a reasonable budget, […]