For today’s homeowners, colour choice is a key part of the overall design conversation, and for the trade, it is a valuable opportunity to add value, differentiate your offer and increase order value.
Homeowners increasingly want the best of both worlds: heritage appearance with modern performance. Modern uPVC sash windows now deliver traditional sightlines alongside a far wider range of colours and woodgrain finishes than ever before.
For the trade, this opens the door to more meaningful conversations. Colour is no longer just an aesthetic choice. It impacts kerb appeal, internal light levels and how a property is perceived long term. Positioning colour as a design decision rather than an upgrade helps homeowners see its true value.
When homeowners ask what’s popular, they usually want to choose a colour that’s stylish but also stands the test of time. The most in demand colours tend to be:
Framing colour upgrades around longevity and versatility helps justify the investment and builds confidence in the final choice.
A safe starting point for almost every homeowner. A flawless smooth white finish suits all property types and maximises natural light, making it ideal for darker rooms or north facing elevations.
Perfect for customers who want a traditional appearance without timber maintenance. The subtle texture adds authenticity, making it a strong recommendation for period homes and conservation style properties.
A great upsell for homeowners looking for a subtler finish than bright white. Cream grain softens bold designs and pairs especially well with red brick. It’s an easy way to introduce warmth while keeping a classic look.
Agate grey works well when customers want something modern but not too bold. It suits a wide range of homes and appeals to homeowners looking for a contemporary edge that won’t date quickly.
Often chosen by customers who value character and individuality. Chartwell green is a heritage favourite that works particularly well on cottages and traditional properties, making it a strong option when charm is a key selling point.
Grey grain offers depth and visual interest through its wood effect finish. It is popular on larger properties or shaded elevations where a flat colour may feel too stark.
Finishes like Irish Oak or Golden Oak are ideal for homeowners drawn to the look of timber but concerned about maintenance. Woodgrain foils are long term, practical alternatives that retain a natural appearance, particularly for rural or traditional settings.
These colours remain popular because they simply work. They offer a safe balance between looking good now and still feeling right in years to come, without chasing short-lived trends. Most have neutral or heritage-inspired tones that sit comfortably alongside brick, stone and render, so they suit a wide variety of homes. They are also easy to live with, giving homeowners the freedom to change their interior décor over time without the windows starting to feel out of place.
Dual colour sash windows allow different finishes internally and externally, giving homeowners greater design freedom. This is particularly effective when:
Many UK modern uPVC sash window manufacturers, including Quickslide, offer dual colour options. Homeowners can keep a classic external look while choosing a colour they will enjoy living with inside.
Popular colours can provide reassurance, but the right choice is always down to the individual property. Encourage homeowners to look beyond trends by considering the age and architectural style of their home, as well as how the windows will sit alongside neighbouring properties and the wider street scene.
It is also important to factor in natural light levels and the home’s location, as these can significantly affect how a colour appears throughout the day. Finally, considering any long-term decorating or renovation plans helps ensure the chosen shade will continue to work well in the future.
In conservation areas, heritage tones remain dominant as usually the only colours approved are ones that match the original frames. Whites, creams, greens and traditional woodgrain finishes are often easier to justify and support planning discussions.
Some modern uPVC sash window ranges have been approved for use in conservation settings due to their authentic detailing and colour options. However, each conservation area is different, so it’s important to run any renovation plans by relevant conservation officers before going ahead.
Trends will always change, but well chosen colours continue to add value. Encourage homeowners to choose colours that work with the architecture rather than compete with it. By positioning colour upgrades as a considered investment in the look and longevity of the home, you can confidently add value while helping customers make choices they’ll be happy with for years to come.
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