When it comes to getting a gym membership, amenities play a significant role. After all, people don’t just want a place to exercise, they want a great fitness and wellness experience.
And this is exactly why offering great amenities and features is key. So much so that with the right amenities you can make your gym a place members look forward to visiting everyday.
So what are these gym amenities and how do they enhance your members’ experience?
Well, let’s dive right in and have a look.
Workout equipment is your gym’s mainstay. So, having a large range of well-maintained exercise equipment is essential.
You can source cardiovascular machines like treadmills, ellipticals, and stationary bikes. Also, have in place strength training equipment like free weights, weight machines, kettlebells, and more.
Your gym members want to know that they have access to the gear they need before they sign up. And to that end, it makes sense to have these equipment in place.
There’s nothing better than relaxing in a sauna or steam room after a tough workout session.
So, having one or both of these amenities can offer a spa-like experience to your members. For instance, you can have a steam sauna with Delta steam shower generator or sauna heater or both of them.
It is the best way for your gym members to unwind, socialize, relieve muscle tension, and get refreshed post-exercise.
No one wants to prepare for their workout in a grimy or smelly locker room.
Meaning, it is essential to make sure your gym has clean locker room facilities with plenty of showers, changing areas, and bathroom stalls. Also, safe individual lockers are a must.
Moreover, you can also add amenities like hair dryers, scales, and full-length mirrors.
You should also keep the locker rooms well-ventilated. This will not only enhance your customer’s experience but also ensure that your property isn’t damaged due to the damp and moist atmosphere, thus ensuring that business valuation services value your gym higher.
Group fitness has become a huge deal of late. So, it’s a wise business step to have a a robust schedule of both fun and challenging fitness classes like yoga, spin, HIIT, Zumba, and more.
In fact, it can be a major draw for your gym, setting it aside from other fitness centers in the area.
The only catch here is that your infrastructure should be the best. And to that end, you’ll need to invest in good instructors and designate spaces specifically for group fitness.
Gym goers need proper fuel before and after their workouts. And an on-site complimentary smoothie or juice bar is an awesome amenity to fulfill their nutrition needs.
This will allow members to grab a nutritious snack or beverage conveniently.
You can partner with a caterer to operate the bar or run it yourself.
Did you know that you can take the gym experience to the next level by having plenty of clean towels?
Set up towel stations stocked with fresh, fluffy towels and ensure that you have an in-house laundry system to keep the towels clean always. After all, these small yet impactful things are something members value a lot.
This one amenity can be a game-changer for gym-going parents and caregivers, making your establishment truly unique.
All you’ve got to do is build a secure childcare area with toys, activities, and professional staff for supervision. This will ensure parents can exercise without worrying about their little ones.
Just like a steam room or sauna amenity that we covered earlier, creating a comfortable lounge area goes a long way elevating customer experience.
You can arrange this lounge with cozy seating, reading materials like fitness magazines, and a TV. This will provide members a space to rest and recharge before and after their workout.
Investing in amenities like the ones we just discussed can elevate your game in the fitness market. Also, it will create an atmosphere that keeps members engaged, satisfied and eager to make fitness a regular part of their lifestyle.
Thesen small extras will elevate the overall experience, thus boosting member retention and giving your gym a competitive edge.
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