How to deal with bad publicity on social media and build a proper ecommerce website?
Majority of the businesses these days opt for e-commerce stores and try to market their products through the various digital means. There are many ways in which you can market it including through social media promotion. The Twitter, Facebook, Instagram pages are great ways for getting more and more followers, and you can ensure that you can get some followers and viewers of the website when you are marketing the products rightly through the social media sites. Here are some typical negative publicity methods which are to be avoided to ensure that you can build a good reputation for yourself.
Avoid spamming in any way
When you overdo commenting and sending promotional mail, it can seem like spams to the viewers and followers who would lose interest and feel that you are desperate for getting profit and viewers. The strategy should be frequent but subtle. The updates and comments should be such that there is no promotional tone about it and yet you get more and more viewers and followers when those who are the prospective clients revert back to your page, and you can get their attention. This is important to make sure that your brand is not tagged with the attention seeking a group of Instagram pages and hence blacklisted by the prospective buyers.
Whether the client is rude or is being very offensive should always come secondary, and you should maintain a calm and poised decorum while replying them. Instagram is a public platform and any negative, as well as rude reply on the part of the brand, can work against your marketing, and that would hamper the sales as well in the later times. If any customer is particularly rude, take the conversation to the private direct message and even there you should be polite but firm while you are sorting it out. Understand the source of the grievance and then provide the solution to it promptly to avoid any further tussle with the customer.
Selling through Instagram
If you are trying to establish your brand name as a website for e-commerce, then avoid building an Instagram store on your Instagram page. The Instagram page should be solely for the promotional purpose, and if you have ample real Instagram followers, then you can rest assured that you would be getting enough sales through them on the main website. There are chances of various fiascos when you have an Instagram store which is not a registered business, and these troubles are avoided well through the e-commerce page. Moreover, the weightage of the brand is well maintained when you observe these business etiquettes.
Author Bio – Jenna K. Black is a noted social media marketing analyst who has worked with some reputed agencies. Her observations about the various ways to gain real Instagram followers are very helpful to ensure that you are getting the right amount of social media promotion for your business.